Terry Howard is a Senior Director of Marketing Technology at Full Sail University. They possess expertise in seo, sem, social media marketing, ppc, web analytics and 35 more skills. Colleagues describe them as "It’s impossible to quantify how much I learned from Terry; being on his team was a highlight of my career. His technical and strategic knowledge of marketing is vast. I've seen him do everything from setting up a paid search campaign to vetting and implementing a CRM solution for the entire organization. Then, his ability to manage teams and work with people taught me a lot about how I want to be in my career. Terry is a mentor and now a friend; I owe him a lot. " and "Terry is an exceptional leader and mentor who played a pivotal role in shaping my career in digital advertising. During my time working for Terry at Full Sail, I gained invaluable insights into the foundational aspects of digital advertising, thanks to his expertise and guidance. One of the key attributes that sets Terry apart is his deep understanding of digital advertising strategies. He possesses an extraordinary ability to break down complex concepts into understandable terms, making it easier for someone like me, who was new to the field, to grasp the essential elements of digital marketing. Under Terry's mentorship, I learned everything from keyword research and audience targeting to campaign optimization and performance analysis. Terry also fostered a collaborative and innovative work environment that encouraged me to think creatively and strategically. He was always open to new ideas and valued input from all team members, which helped me develop confidence in my abilities and encouraged my growth in the digital advertising space. Terry demonstrated commitment to achieving outstanding results and his approach to campaign management and focus on data-driven decision-making taught me the importance of analytics in digital advertising. These lessons have stayed with me and continue to inform my approach to digital marketing projects with a data-first mindset. I am incredibly grateful to Terry for the opportunity to learn from him and for his continued support and friendship throughout my career."