Terry Moore Email & Phone Number

Costa Mesa, CA

• Serves as a member of the organization’s senior leadership team to strategize, plan and direct the PR, media relations, social media, government relations and internal communications functions
• Evaluates and analyzes issues impacting the organization; develops communications strategies and implements solutions
• Creates and implements comprehensive programs for dissemination of information to the public
• Develops PR campaigns to promote the annual OC Fair, Imaginology event, year-round events program and other property activities
• Directs all media relations activities and serves as official spokesperson to media and public groups
• Develops annual communications plan and crisis communications plan

Terry Moore VO

Voice actress specializing in commercial, narration and promotional projects.www.tmoorevo.com

Irvine

• Directed all strategic marketing, communications, publicity and annual events for Orange County-based nonprofit working to prevent hunger and homelessness
• Developed marketing plans, campaigns and material utilized across communication platforms to inform the community, develop donors, procure volunteers and extend the agency’s brand
• Created all marketing content, managed website, wrote articles, newsletters, press releases, blog, annual reports, brochures, mailings, email blasts and social media posts
• Produced a new toolbox of marketing design, themes and campaign messages to provide options to maximize efficiency and brand positioning
• Designed or outsourced collateral, photography, videography and graphics for entire agency
• Managed public relations and external communications efforts

Santa Ana, CA

• Reporting to the editor, served as a top newsroom manager providing strategic planning, project management, organizational and communication expertise across the organization
• Managed day-to-day operation and long-term direction of Register websites and spearheaded development of content and products to serve readers and grow revenue
• Directed breaking news, education and science coverage in print and online working with editors, reporters, photographers, graphic artists and designers
• Launched and redesigned websites, print publications and community-building tools working on all aspects from market research to operations
• Conducted market research, usability testing and focus groups to refine product definition, design, target audiences and branding
• Initiated advances in newsroom use of mobile-optimized content and social media

Santa Ana, CA

• Managed feature sections and newsroom teams creating products such as Life, Arts & Entertainment, Health & Family, Food and Travel for the newspaper and websites
• Built multimedia and video department in the newsroom; coordinated broadcast partnerships
• Successfully worked with cross-functional teams on projects, product launches and strategic development, bringing diverse and innovative offerings to the company’s portfolio
• Worked on research and managed budgets, planning and analysis
• Served on key strategic planning teams that shaped corporate and local initiatives

Irvine, CA

• Responsible for developing and implementing digital growth strategies and leading interactive content efforts for Freedom’s nationwide newspaper and broadcast divisions•
• Built products, policies and initiatives for use across the enterprise, procuring and working with outside vendors as well as internal teams. Identified new opportunities and defined high-potential projects, content.
• • Created operational structures and rollout plans for new products
• Launched a web TV show and user-generated content options
• Wrote reports and conducted research and analysis•
• Built a collaborative content team/advisory board with associates from TV stations and newspapers.

Lake Forest And Santa Ana, CA

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• Created and launched interactive content products and managed editorial web team for Freedom’s experimental portal website and the Orange County Register newspaper site
• • Redesigned news and information websites and managed niche content sites including entertainment, business, weddings, home, cars and jobs
• • Worked with vendors and internal technology teams to serve growing division
• • Developed and implemented plan for convergence of print and online newsrooms
• • Supervised staff of 25 working on daily content updates and product development

Irvine, CA

• Managed editorial team and content development for fashion and lifestyle website under the umbrella of the company’s magazine division
• Assigned and edited all articles with bicoastal team of writers
• Worked with creative group on website usability and design
• Developed and analyzed website data
• Executed calendar of daily, weekly and monthly content generation
• Built and managed an engaged online community forum

El Segundo, CA

• Produced online magazine for arts, crafts and home decor startup website
• Responsible for e-commerce catalog descriptions of more than 20,000 products
• Managed writing and editing team of associates and freelancers
• Assigned and edited articles, wrote marketing material, newsletters and site content
• Developed editorial calendar and worked with sales and purchasing to support site goals
• Handled editorial contributions of TV celebrities and industry experts

Torrance, CA

• Directed content for all feature sections for daily 90,000-circulation newspaper including entertainment, lifestyle, fashion and travel
• Assigned and edited articles from staff writers and freelancers
• Supervised design and production of daily and weekly sections
• Launched new publications and wrote weekly column
• Also served in positions of Lifestyle/Travel Editor and News Desk Editor