Terry Adams Email & Phone Number

Los Angeles, Ca, Us

Founded a digital consulting company to help small to mid-size companies strengthen their teams by adapting new technology, establishing processes to optimize performance, improve efficiency and increase customer acquisition. ► Developed within 90 days an optimized customer growth and retention model identifying the greatest impact areas to focus on improving client company’s business.► Creating analytics environments to support real time strategic decisions for a client company.

Los Angeles, Ca, Us

Joined the company during its transformation and assumed progressively advanced positions, touching every part of the company, from strategic planning, development, marketing, BI, product lifecycle management, regulatory compliance, building the company’s digital products and technology infrastructure from the ground up to scale domestic sales growth and international expansion.Created a Customer Lifecycle strategy with measurable goals to expand the customer base in China growing customer retention in tier 2-3 cities by 10% in less than 12 months.► Created a culture of shared partnership between Digital Office and the business team to establish a sustainable model for product management.► Expanded the customer initiative across China's major cities within 6 months using a strategic approach, cultivating relationships through face-to-face meetings.

Los Angeles, Ca, Us

Member of select 40-person "Global Growth" strategic planning leadership team who defined and prioritized corporate objectives and goals. Budget owner of $75M with 500+ staff across 3 continents. Addressed the growth of transactions being managed at month-end that was causing instability in legacy applications.► Implemented application monitoring providing visibility and solutions to bottlenecks and underpowered sections of infrastructure and created an online status page to rapidly communicate breakdowns in the system to users.► Created a war room to manage the journey to reliability establishing metrics and goals for each team to exceed; established a stable fault tolerant and redundant system without a server outage or issue for 6 mos.► Increased feature delivery by 100% with only a 20% increase in budget in less than 2 years.► Created global customer team within 6 months, using SalesForce, reducing call center load by 40%.► Instrumental in expanding the company’s global footprint by making necessary changes to comply with Federal Trade Commission, while sales increased by 25% globally and transaction volumes increased by tenfold.

Los Angeles, Ca, Us

Global owner of all MarTech tools, support and training including SalesForce/Adobe Marketing Cloud with 500+ users in 70 locations with 17 languages and Adobe Marketing Cloud supporting 90 countries and sites. Global Content Management included, Enterprise Data Warehouse (EDW) Enterprise Data Warehouse and Business Intelligence (BI) tools.► Drove SalesForce CRM field implementation for over 10K external users and a footprint in the tens of millions.► Supervised Global Content Management and Video management and distribution tools.► Developed a Unified Customer Master Profile. and integrated Sales, Email, Web Usage, Recruiting and Retention into one source.

Los Angeles, Ca, Us

Led company through rapid country and product line expansion. Directed the development and application layers in the customer facing sales organization.

Los Angeles, Ca, Us

Developed strong international team focusing on culture of excellence and execution.► Implemented a unified business and data model for Customer and Product data across a global enterprise in more than 90 countries.► Established internal offshore and near shore teams; as one of three CIO direct reports with 80-20 split of internal to external resources reduced technology spend by $2M.

Los Angeles, Ca, Us

Expanded role to include internal and external facing Database and Dev teams. Realigned teams to build capacity for business maintenance and growth. Unified operational budgeting and capital budgeting practices.► Improved team culture by consolidating development and database teams into one group increasing the employee satisfaction by 20% and increasing business satisfaction above 80%.

Los Angeles, Ca, Us

Supported sales teams’ qualification and selection for attendance at 250 events a year based on their sales performance. Developed a business plan for creating an internal group to manage events and promotions globally with regional flexibility.► Created Enterprise Data-warehouse and analytics to share with team their performance metrics during sales cycle using Informatica, Netezza, MicroStrategy and PowerBi.► Reduced data delay from 24-36 hours to less than 2 hours for company’s most critical sales data, increasing customer satisfaction from under 50% to over 90%.

Los Angeles, Ca, Us

Established first Enterprise Data Warehouse with models for "Customer", "Product", "Order" and “Time" with MicroStrategy on top of a custom Microsoft SQL and Analysis services.

Los Angeles, Ca, Us

Reporting directly to the CEO oversaw development of 5-year planning process with Sales and Marketing.

Los Angeles, Ca, Us

Managed Product Lifecycle overseeing packaging and branding collateral. ► Facilitated company through rapid country & product line expansion creating internal tracking app.► Directed the Packaging artwork and printing for thousands of SKUs.► Directed the development of a Formulas and Regulatory database system.

Los Angeles, Ca, Us

Built the team to manage the creation and branding of collateral during a rapid country expansion of more than 10 countries a year.► Created internal tracking tool for managing Product Lifecycle Management (PLM)► Managed the printing and packaging for global product portfolio with thousands of print orders per year with dozens of printers and vendors.

Bachelor'S Degree, Advertising And American Studies (Double Major)

Coursework