Terry James Email and Phone Number
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A seasoned leader that can direct an organization in the visioning of a marketing strategy, development of an economic business case and execution of an aggressive project plan. Over 20 years of client and agency management experience in digital and traditional marketing. Experienced in brand management, market research, strategic planning, brand development, print and television advertising, interactive marketing, merchandising, relationship marketing, and in creating and implementing comprehensive, integrated marketing and communications plans. Solid understanding of the SaaS, B2B, and B2C in education, government, and the outdoor industry.
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Director Of Sales And MarketingData Abstract Solutions, Inc Jun 2023 - Present -
OwnerYellowsage Marketing Mar 2020 - PresentProvide high-level, complete marketing and communications plans to clients on an independent basis in the B2C and B2B markets. Oversee multiple teams and contractors to manage strategic planning, corporate identity development, collateral development, advertising, public relations, direct marketing and digital initiatives that increased sales, expanded markets and launched new products and services.
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General ManagerElegant Garden Design, Inc. Apr 2021 - Mar 2023Vancouver, Washington, Us -
Vice President North America MarketingIsograd Us Jan 2018 - Mar 2020Paris, FrResponsible for the strategy, tactics and programs to create interest, demand and sales through Event, Direct, Email, Online and Social Marketing in the K-12, Higher Ed, and Corporate sectors. Ensured consistency of brand and messaging across 5 offices North America and Europe.Staged the US Excel National Championship Tournament in partnership with FBLA for high school students across the country. -
Senior Advertising Account ExecutiveSaxton / Horne Advertising Mar 2016 - Mar 2017Sandy, Ut, UsResponsible for developing comprehensive integrated campaigns using both digital and traditional channels for my clients to drive leads, increase conversions and ultimately help our clients grow their businesses. -
Director Of MarketingSwipeclock Mar 2015 - Dec 2015South Jordan, Utah, UsResponsible for the company’s growth objectives through planning, executing and measuring world-class strategies and programs that enable our partners to successfully sell SaaS solutions and grow their businesses. -
Brand ManagerLifevantage Corporation Aug 2013 - Mar 2015Lehi, Utah, UsResponsible for the performance of LifeVantage’s health product line including their flagship product, Protandim.In charge of developing, implementing and executing marketing initiatives and activities for existing brands as well as launching new product lines and brands. These initiatives and activities include print, web, social media and broadcast campaigns, events, corporate responsibility programs and sponsorships.Accountable for managing and developing P&L and driving market growth. I have strong strategic and analytical skills, business savvy and the ability to multitask. -
Strategy Director - Microsoft AccountMccann Worldgroup Aug 2011 - Jun 2013Responsible for synthesizing analysis of the marketplace, customers, distribution channels and competition to develop a strategic platform for excellent agency work. Internal advocate for these insights, and the target audience, during the development and execution of the agency’s marketing solutions.
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Director Of MarketingMoney Mastery Feb 2008 - Aug 2011Woods Cross, Ut, UsDeveloped the strategy, branding and messaging for B2C FinTech business. Createdand executed comprehensive marketing plans to drive leads to the sales team. Coachedindividuals and couples in financial literacy. Taught continuing ed courses based on theMoney Mastery principles. Assisted in launching a direct selling program (MMFL) thatallowed people to create additional streams of revenue. Created a financial applicationthat allowed individuals to track spending, set goals, and manage their Master Plan. -
Ic3 Global Marketing ManagerCertiport Inc Jan 2004 - Dec 2008American Fork, Ut, UsResponsible for developing the entire marketing and communications plan for Certiport’s digital literacy program – the Internet and Computing Core Certification (IC3). Increased awareness and sales among the academic, commercial and government sectors and established a leadership role in the face of increasing pressure from international competitors. During my tenure, IC3 revenue increased from $750k in 2004 to nearly 2 million at the end of 2006.- Managed team of 12 to produce the Pathways annual global partner conference. This event included the culmination of several key product initiatives including the IC3 World Cup and the Champions of Digital Literacy awards which recognized global leaders in their efforts to bridge the Digital Divide. -
Director Of AdvertisingLineo Apr 2000 - Dec 2004Developed and executed on the company’s strategic direction. Evaluated, recommended and drove the company’s brand identity. Created short and long-term marketing strategies to develop brand value and increase market share in both sales and customer acquisition.- Responsible for all aspects of a 2.3 million dollar advertising budget. - Managed the direction of all creative work, including print advertising, direct mail, interactive, point of purchase and collateral. Advertising consistently ranked in the top 10% in industry recall studies.
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Account Manager - Global Planning For The Nortel Networks AccountTermerlin Mcclain Jan 1999 - Apr 2000Managed the strategic planning, development and evolution of all midrange interactive, print and broadcast communication initiatives for the Nortel Networks account. - Assisted the Senior Account Director with all competitive analysis, consumer research, message mapping and brand strategy and implemented plans through our global agency partners.- Developed, presented, directed and localized print campaign creative strategies for advertisements appearing in the top IS/IT publications globally with a budget of over 4 million dollars.- Mentored account executives to improve performance and develop critical agency skills.
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Account ExecutiveBlain/Olsen/White/Gurr Advertising Oct 1995 - Jan 1999Worked on all aspects of accounts in high-tech, B2B and B2C markets including: computer software and hardware, networking software, ski resorts and the Utah Symphony.- Account manager and core team member with Novell for the concepting, development and implementation of a major international promotion which had a budget of over $3 million.
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Executive Referral Program ManagerMarriott International Apr 1990 - Oct 1995Bethesda, Md, UsDirected the Marriott Club Marquis Executive Referral Program. Managed the relocation and redesign of Marriott’s Club Marquis Executive Referral Program from Marriott Corporate Headquarters in Washington, D.C. to the Guest Services Center in Salt Lake City, Utah. Presented the new Executive Referral Program to upper-level executives nationally and internationally throughout the entire Marriott Corporation.
Terry James Skills
Terry James Education Details
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University Of UtahMarketing
Frequently Asked Questions about Terry James
What company does Terry James work for?
Terry James works for Data Abstract Solutions, Inc
What is Terry James's role at the current company?
Terry James's current role is Director of Sales and Marketing.
What is Terry James's email address?
Terry James's email address is tj****@****mes.net
What is Terry James's direct phone number?
Terry James's direct phone number is +180130*****
What schools did Terry James attend?
Terry James attended University Of Utah.
What skills is Terry James known for?
Terry James has skills like Marketing Strategy, Integrated Marketing, Marketing, Product Marketing, Strategy, Market Research, Direct Marketing, Strategic Planning, Advertising, B2b, Brand Development, Lead Generation.
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