Terry Peloquin Email & Phone Number

Springfield, Massachusetts, United States

Support the Health New England (HNE) brand through creative writing, content review, and consultation. Manage key recurring marketing projects as well as ad hoc projects for multiple stakeholders. Content creation and management for websites, portals, blogs, and email communication.

• Write articles and appeal letters for Marian Service Corporation (Stockbridge, MA), as requested. Pitch relevant story ideas.• Consult as an editor, writer, designer for local organizations and individuals to increase donations and event attendance.

Chicopee, Massachusetts, United States

• Advanced the Annual Fund donor development with a specific focus on alumni, friends, new donors, and students.• Implemented a constituent moves management system and reports.• Designed and managed data-driven initiatives to increase financial support for the college through direct mail, face-to-face visits, and social media.• Managed a portfolio of 100+ donors.• Oversaw the college's student telethon, student philanthropy programs, Senior Class Gift Committee, and young alumni reunion giving programs.• Assisted in developing marketing strategies and solicitations schedules.• Coordinated the overall planning, implementation and evaluation of strategies.• Provided data analysis and reporting.• Worked with the Executive Director of Alumni Engagement & Annual Giving to ensure that departmental priorities and goals are met annually.

Amherst, Massachusetts, United States

Support the creation, execution, and analytics of digital marketing strategies for MHEC used to deliver content to key stakeholders. Work with the Director of Marketing and the Marketing Coordinator to deliver digital content marketing strategies that drive awareness and website traffic, generate qualified leads, enhance the user experience, and help grow the digital presence and awareness throughout the New England stakeholder community. Define and optimize the user experience for all digital programs, and recommend improvements to digital campaigns.MHEC is a not-for-profit group purchasing organization. They create diverse contracts for their not-for-profit members to make purchasing simple.

Stockbridge, Ma

Used storytelling elements to create engaging articles that foster an atmosphere of philanthropy. Served the editorial needs of Donor Development, Special Gifts Planning, and Editorial departments. Participated in strategic planning for the Marketing Team.Brainstormed concepts for annual appeal campaigns. Wrote appeal letters and acknowledgements.Shot or purchased photos and supervised photo shoots. Created and scheduled email blasts and monthly eNewsletter. Served as writer and editor for Marian Press. Reviewed book applications and made recommendations.Proofed print and online materials using AP Stylebook and house guide.

Stockbridge, Massachusetts

In addition to existing communication and design duties, assumed responsibility for Social Media.Developed social media accounts to increase mission awareness, raise funds for urgent appeals, and assist in member conversion. This role included:• Strategy• Analytics• Daily management of multiple pages.

Copywriter and designer serving the online marketing needs of an international publishing and fundraising center. Initiated and wrote a monthly eNewsletter. Member of Marketing Team working with Donor Development, Marketing, Editorial, Gift Planning, and Production. Color corrected and adjusted images for desired effects. Collaborated with individuals and groups to create web sites, special pages, ads, and email campaigns. Shot or purchased photos and supervised photo shoots. Created and scheduled email blasts, online ads, catalog pages, and Facebook memes. Proofed print materials and edited media releases.Special Achievements:• Received accolades from the Direct Marketing Association 2010 convention. DMA presented email campaigns I initiated as an example of how to create a good rapport with members.

Stockbridge, Ma

Wrote, edited, and designed for quarterly 32-page membership magazine (circ. 400,000). Proposed story ideas and created ads for magazine. Proofed and edited print materials for other departments and individuals. Managed content and design of 5 regular newsletters.Special Achievements:• For three years in a row, the Catholic Press Association (CPA) awarded top honors to the flagship magazine. CPA noted my headlines, cover blurbs, cover image impact, and overall design — all intended to draw the reader in.• Co-authored and edited a series of best-selling booklets.

Greenfield, Ma

Performed in more than 20 scripted shows that use improvisation to engage the audience during a mingle, Q&A session, and other interactive moments. Occasionally served as stage manager or assisted with set-up, props, etc., to help the production run smoothly.

Managed content and layout for more than 26 annual newspaper supplements and special pages. Assigned tasks and supervised production in other departments (Photography, Composing, Pre-Press). Conducted interviews, wrote, and photographed for promotional material. Created outside and in-house ads. Coordinated and promoted company-sponsored events and contests. Scheduled house ads to promote a news series or special pages. Attended daily managers’ meeting to coordinate efforts.Special Achievements:• Received New England Newspaper Association (NENA) award for ad series promoting circulation.• Received NENA award for ad promoting Newspapers in Education.

Ba, English, Art

Activities and Societies: Founding member Cultural Affairs Council. Contributing photographer for student-run newspaper, college.

Education record

Activities and Societies: National Honor and Pro Merito Society

Education record