Terry Gross Email and Phone Number

Consulting and providing professional guidance to leading Healthcare Consulting firm in Chicago area including brand management, strategic planning and management and marketing plan.Developing brand road map and marketing strategy.

Technology solutions through enterprise, barcode, printer, and software to improve business productivity.Oversaw, supported, and developed healthcare brand architecture platform to achieve powerful messaging. Managed development of healthcare vertical messaging platform, increasing brand recognition globally. Led asset creative development for healthcare brand architecture pillars: identity, mobility, and intelligence, to include creation of 11 new assets for identity and 11 new assets for mobility, meeting deadlines.• Led global asset development with regions EMEA, APAC, and NALA to ensure consistency, accuracy, and regional requirements. • Directed weekly regional meetings for updates on asset development and progress.• Managed development of Zebra.com healthcare landing pages with new content, brand messaging, and assets for launch.• Oversaw special project on AIT product cleaning and disinfecting with engineer product development team to identify needs and provide proof points that validated competitive advantage of product.

Software development Start-up Company of mobile waste solutions to reduce waste, risk and cost.Conducted research and analyzed market competition to create brand positioning statement for startup company, to include mission statement and business goals. Managed brand and marketing initiatives, website, CRM, and social media integration to increase brand awareness for projected new revenue.• Led creative development of marketing materials, to include business brand strategies for inclusion in brochures, blogs, and website design, and coordinated industry-specific literature for clinics, hospitals, and laboratories to generate new business.• Managed project and developed business strategies for internal and external sales team by providing 25 new prospects from trade shows to generate revenue and increase sales.• Worked with key trade show leaders to secure first client for company.

Brand Marketing/ PBM Channel Marketing StrategiesPharmacy Benefits Management (PBM) of CVS Caremark to provide plan design, and administration and creative marketing strategies.Provided plan design and administration. Served as brand marketing team lead, directing team in developing next generation strategic plan to promote product, “Maintenance Choice.” Organized and managed cross-functional, 20-member team, to include sales, IT, product managers, and marketing managers, to develop branding/business strategies to expand client base and capture more market share.• Researched, analyzed, and evaluated pros and cons of existing product to discuss and implement business strategies with product development team located in three states.• Scheduled and conducted WebEx weekly meetings to develop successful branding strategies and delegate tasks.• Prepared agendas and delivered PowerPoint presentations to summarize input from four direct reports, providing effective team communication and data for senior management.• Wrote reports and prepared GANTT charts for weekly meetings to indicate progression of project with specific deadlines.• Developed branding strategies to focus on product marketing of pharmaceuticals (generic and name brands), resulting in increasing profits and expanding client base.• Managed and launched marketing of next generation plan, “Maintenance Choice,” increasing total customer base by 6,000,000.• Oversaw development and execution of brand positioning of channel story to target strategic direction and brand visibility related to pharmacy benefit product.• Developed strategic direction for “Maintenance Choice,” Minute Clinic copay reduction and limited networks, increasing sales and visibility of channel pharmacy benefits.

Manufacturing business of agriculture/harvesting products.Oversaw business daily operations, negotiated with vendors, and monitored inventory for increased operating efficiency up to 19% due to cost reductions and improved purchase processes. • Implemented marketing strategies based on data analysis, increasing sales by 21% within one year.• Managed all business operations, sales, marketing, manufacturing production, and financials.• Increased sales and revenues year over year for six years, with increase average of 12%.• Reduced expenses by 17% and maintained reduction. • Implemented production process to ensure highest level of product quality.

Cardinal Health Company to provide cost-effective healthcare solutions to independent pharmacies.Managed $37,000,000 sales district and 32 independent pharmacy stores in Wisconsin, Michigan, and Illinois. Implemented business strategies to convert rate from royalty to flat fee, increasing revenue. • Recognized as top 10% in performance by management due to 85% successful conversion to flat fee.• Maintained district sales increase throughout territory. • Secured relationships with business owners and pharmacist.

Over-The-Counter, category leading products and servicesLed strategic marketing, initiated planning, and implemented product programs to meet specific customer needs. Created and promoted new brand/marketing materials for Scherer Labs, resulting in increased brand awareness, increased sales of OTC product, and EBITDA increased by 10%. Managed operations, sales, vendors, data analysis, and product development of $2,000,000 business.• Analyzed sales and operational expenditures to implement reductions, decreasing costs by 18%.• Managed and built key business relationships (Walmart and CVS), which generated additional sales.• Initiated and managed strategic launch of Bite Relief and Ear-Dry, which expanded product line.

Medical waste management company products and services. Utilized Salesforce.com.• Analyzed customer needs, and led marketing plan to develop programs to bundle products and services, increasing sales to select market segments by 12% annually.• Developed quarterly marketing plan for sales team through call center to promote monthly specials, exceeding sales expectations/corporate goals and increasing profits.• Recorded and tracked sales using Salesforce.com.

Marketing and Advertising Agency to deliver services to companies and government.Created innovative marketing and advertising agency to develop branding strategies for clients. Developed strategic branding plan for go to market for bombardier government sales team, generating 16% increase of sales from Navy, Marines, and Army.

Director, Brand Management – Fish Boat GroupGlobal marine brand marketing, planning, development, analysis, strategic go-to market plans, market research and unique initiatives for each brand

Founder, Account Director, Marketing ConsultantMarketing consulting firm, specializing in marine industry and manufacturing industry accounts.

Vice President / Account Supervisor Managed key marketing initiatives for AT&T, Schwinn, Bang & Olufsen, Florsheim Shoes, CNA Insurance and Pritikin Longevity Center