Terry Reece Email & Phone Number

Dallas, Texas

Dallas, Texas

• Managed marketing initiatives for a portfolio of products, programs and services including product positioning and demand generation across industry events, advertising and marketing communications.
• Spearheaded planning activities from concept to execution for events including registration, logistics, presentations, printed collateral material, signage and promotional items.
• Assisted marketing team in planning and deploying display advertising.
• Wrote and edited copy for marketing communications including direct mail, email and marketing collateral.

Irving, Texas

• Planned and executed marketing programs and direct marketing campaigns.
• Created, implemented and designed prospecting and customer email campaigns to increase revenue growth and customer loyalty.
• Managed customer advocacy channels including third-party customer reviews.
• Experienced in writing blog and social media posts, web, email and direct mail.
• Directed and managed outside creative agencies, credit reporting agencies and print vendors.
• Highly organized and detailed-oriented with the ability to deliver quality and meet deadlines while managing multiple projects in a fast-paced environment.

Irving, Texas

• Developed, planned and executed strategic marketing plans to increase awareness, generate leads and drive revenue for clinical products and solutions.
• Directed and managed marketing activities to promote products and solutions incorporating print, web, social media, advertising, email and direct mail.
• Led and managed content marketing strategies and initiatives to drive interest and educate customers through creation of articles, case studies, eBooks, thought leadership pieces, videos and white papers.
• Ensured marketing programs and campaigns met the needs of the organization from a lead generation and thought leadership position. This included initiating and managing direct mail and email marketing, advertising and.
• Planned and marketed trade shows and events.
• Worked with agencies, graphic artists and vendors to provide strategic direction and oversee project deliverables.

Irving, Texas

• Professional marketing services company that provided consulting and interim placement to companies in the Dallas-Fort Worth Metroplex.Worked on-site at FedEx Services corporate office.
• Implemented and managed go-to-market strategy of products to different channels.
• Developed marketing collateral that increased visibility of the company’s product offerings and services.
• Spearheaded the re-launch of a web-based marketing tool for the sales force including content development, creation of a user guide and training sales team.
• Wrote and edited copy including fact sheets, press releases and other marketing collateral.Managed numerous projects including creating and implementing project plans and effectively managing timelines to ensure.

Dallas, Texas

• Led the development of recruitment strategies, branding and campaign concepts to drive enrollment at clinical research centers across the U.S.
• Coordinated with internal and external resources to develop project-specific recruitment plans and managed the creation and production of promotional materials including submission and review/approval by the.
• Tracked and reported on budget and enrollment and performance metrics.
• Represented company at national and international business meetings.
• Teamed with former President/CEO in co-authoring articles in healthcare publications and chapter in patient recruitment book.