My role is to differentiate the IndyWest from the mind-numbing sameness that customers experience at most Harley dealers. I attract new and existing customers with fun events, sales promotions and engaging communication. I use digital media, social media, traditional media, in-store messaging and events in the mix. Additionally, I'm responsible for assisting two other Harley dealers within the group in achieving marketing success.

Lead motorcycle sales, business development and marketing functions and staff. Met retail target for new sales SPYA. Silver Bar & Shield Award recipient for 2017.

Manage the Miracle Ride, lead volunteers, attract sponsors, conduct fund-raising and create awareness for the Miracle Ride benefiting Riley Hospital for Children. Raised and donated $1.8 million to Riley Hospital. The Miracle Ride is the largest motorcycle charity event in the state of Indiana. It has operated continuously since 1993 and donated more than $6.3 million to the kids and families of Riley Hospital.

Actively contribute to a storewide sales, operational and reputation turnaround that resulted in the top Harley-Davidson market share position for IndyWest. Growth in sales is achieved using an integrated business development strategy emphasizing customer and prospect market research, outbound and inbound telephone and email contact, branding differentiation, image awareness improvement, exploiting competitors’ weaknesses, providing a world-class customer experience, target marketing to specific demographic segments, high response digital and social media marketing, direct mail and database marketing, sales promotions including calls to action and fun events which generate loyalty. Other vehicle retailers are surviving the current recession climate by discounting. My efforts create growth by outreach to target segments and by adding meaningful value for customers. Bronze (2009), silver (2010), gold (2011 & 2013) and silver (2012) Harley-Davidson Bar & Shield circle of achievement dealer. Responsible for a growing Authorized Harley Rentals profit center which operates seasonally 9 months each year. Maintained rental vehicle utilization of greater than 30% which contributed to more than $700,000 in gross margin to the dealership. Lead a staff of 4 professionals which serve customers seven days per week and 360 days annually.

Responsible for customer relationship management leading to sales of street and off-road motorcycles, scooters, ATV's and UTV's. Represented Yamaha, Kawasaki, Suzuki, Honda, Vento and United Motors brands. Supported sales management and marketing functions with special customer events. Sales Associate of the week numerous times.

Developed and published The Indianapolis Business Guide, website and searchable database directory as a B2B business development and lead generation resource.

As Vice President of Subscriber Services for the e-commerce division of Brightpoint, the cell phone logistics giant, I improved sales 9% overall for Sprint-Nextel, Verizon, AT&T and Alltel Wireless clients.

By combining the JD Power brand, customer satisfaction data and internet delivery jdpower.com was conceived and launched as a B2C site. After an investment of $2 million start-up capital and five months development, the site was sold to carclub.com for $6 million.

Implemented a new market research information delivery system at JD Power & Associates called Fast Track. Cut cycle time by 57% and reduced annual operating expenses by more than $1 million. Return on technology investment was 28 months. Led JD Power’s entry into the motorcycle and home builder markets.

Senior relationship manager at C-suite levels for three multi-million dollar B2B Walker accounts: Johnson Controls, Oglethorpe Power Corporation and Kimberly Clark. Developed business accounts with Verizon (formerly GTE) Business Customer Opinion Survey contract $5 million, Southern California Gas Company Customer Satisfaction Survey and Deployment Program contract $4 million. Developed new marketing positioning, company name and brand positioning, operational process and quality improvements resulting in $3 million in savings annually and dramatic profit improvement at Walker Information.

Co-founded Walker Direct as a B2C and B2B database marketing new venture. Firm was profitable within 24 months. Raised $2 million is capital campaign for Sigma Theta Tau (Professional Nursing Fraternity).