I am a roll-up the sleeves Marketing and Trade Marketing professional with multi-discipline experience in brand marketing, channel marketing, sales enhancement, and project management combined with a unique ability to drive sales and profits in mature brands. I have a successful history of leading and growing brands and business segments in both Beverage Alcohol (Andrew Peller Limited) and CPG (Pepsi-QTG/Quaker). As an insight driven marketer I launched and built successful brands across multiple categories from emerging categories (low calorie wine) to mature categories (breakfast cereal). I have solid experience in Trade and Customer Marketing with an ability to build stories that leverage multiple sources of data to create business and profit building strategies and tactics for both the customer and the category.Strengths include: - Building and leading successful marketing teams and cross-functional teams to achieve organizational goals. - Experience in building consensus and implementing organizational wide change of process, tools, and people (Integrated Business Planning). - Industry Speaker at industry conferences (Insight Wine Conference) and CPG technology conferences (Consumer Goods Business & Technology Conference).