Terry Shields Email & Phone Number

Global educational content provider for institutions, organizations, and individuals, including a full curriculum, eLearning, and live and virtual events.*Customer Experience: Achieved high customer satisfaction ratings by continuously running customer service initiatives to improve the partner and end-user experience, resulting in long-term repeat customers and license renewals.*Marketing: Developed compelling marketing materials for B2C and business development needs, effectively conveying the product's unique value proposition and benefits to target audiences.*Marketing: Engineered innovative marketing campaigns, harnessing the power of social media, strategic partnerships, and targeted email campaigns to increase product awareness and sales.*Product Management: Expanded offerings by launching a course on immersive audio.

Tampa, Fl, Us

$28M software development company specializing in content processing, conversion, and automation SaaS solutions, including out-of-the-box configurable applications to APIs built for developers. Hired as Product Manager for SDKs and to research new opportunities and products. Responsible for product planning and life cycle management, including market research, competitive analysis, product roadmap, design, positioning, and Go-To-Market (GTM) launch.*Innovation: Spearheaded a ground-breaking standalone PDF validation tool for all customers to reduce customer support issues by partnering with engineering on the identified problem and solution.*Innovation: Opened up new SDK business opportunities by identifying the need and delivering to customers RESTFUL APIs to support the current development processes.*Collaboration: Drove a customer-centric product roadmap and feature prioritization by leveraging a customer-facing ideas portal and the customer advisory board to surface new requirements.*Product Lifecycle Management: Enhanced efficiency and adaptability in product management processes by driving the deployment and adoption of Agile methodologies.*Product Lifecycle Management: Established repeatable, scalable processes for capturing requirements, defining product objectives, setting deadlines, and tracking progress toward revenue targets.*Marketing: Optimized marketability by enhancing sales channel development, brand positioning, pricing strategies, packaging, and e-commerce for improved product awareness, purchasing, and delivery. *Product Management: Leveraged expertise in e-commerce and e-learning platforms to extend product reach and functionality.

Global educational content provider for institutions, organizations, and individuals, including a full curriculum, eLearning, and live and virtual events. Hired to formulate and execute business plans to capitalize on new opportunities to drive market expansion and growth.*Innovation: Pivoted firm into a SaaS Ed-tech company by creating an LMS, multiple courses for individuals, and a complete curriculum for thousands of high schools, universities, and trade schools.*Innovation: Early adopter of video downloads, successfully shifting away from selling DVDs in stores.*Innovation: Created Covid era solutions in record time to rescue school music programs worldwide.*Collaboration: Fostered a culture of knowledge sharing and collaboration by setting the example in delivering comprehensive training and support to team members and partners on applications. *Product Lifecycle Management: Continually adapted and evolved business priorities based on in-depth market research, extensive A/B testing, and key metrics. *Public Speaking: Drove brand visibility and customer engagement by delivering compelling presentations, facilitating engaging focus groups, and representing the company at trade shows.*Product Management: Expanded B2C digital product business, reaching a significant milestone of 100k units sold due to strategic planning and execution.

Started a social network, learning management system (LMS), and media-sharing application to manage all music-making content, groups, and live events. In charge of the product life cycle, including conception, prototyping, UI, design, and QA. Integral to running all aspects of the company, including project management, engineering, marketing, business development, and customer support. Managed 6 resources with a $350K budget and a $5M revenue target.*Innovation: Drove platform adoption to 1000s of users by going to organized community groups and tradeshow events for awareness, defining a customer-centric product roadmap, and iterating on an MVP with new customer and market-driven features.*Collaboration: Facilitated focus groups to gather customer requirements and solution feedback. *Fundraising: Engaged and pitched VCs on the value and return on investment of the solution.

Santa Clara, Ca, Us

Provider of on-demand cloud-based solutions for sales, marketing, business, and mobile employee productivity. Hired to work with on and offshore engineers to develop digital products to work with SAP, from product design and development to UAT and rollout. Responsible for defining the company’s product strategy and roadmap, including the conception, design, prototyping, and implementation of new features for CRM, project management, and marketing campaign products. Reported to the SVP of Products and Development, managing 12 resources with a $1.2M budget and $6M revenue target. *Innovation: Drove $5M in marketing-generated opportunities by delivering flexible lead-generation applications on top of SAP and making a market pivot to create CRM web tools for prison call centers.*Collaboration: Managed robust distribution qualification process to become an SAP-endorsed business solution resulting in products being sold directly by SAP. *Collaboration: Worked closely with development teams to push the limits of what was possible. *Product Lifecycle Management: Adjusted priorities to meet short and long-term needs via customer presentations, ongoing feedback communications, and market research.*Marketing: Responsible for the corporate website and B2B marketing materials.

Us

Keyfax specializes in the marketing and development of technical innovations for the music industry. They have developed numerous pioneering products and were early adopters of digital downloads and web based sales and support.*Developed corporate training for a U.S. retailer, supporting two product launches.*Established sales standards and led associate training, improving customer support for music technology products.*Led an international team of Sound Designers, standardizing digital content distribution, and marketed it effectively.*Managed multiple critical, international product launches for clients including Yamaha, Steinberg, and Alan Parsons, covering the full product lifecycle.*Led R&D for new products, introducing innovative market research for Yamaha Corporation of Japan, enhancing sales and customer loyalty.*Developed and managed multiple international e-commerce sites, leading programming teams, QA processes, and marketing strategies.*Increased sales by 200% by identifying new market opportunities for core products.*Created an e-commerce platform for digital media downloads, shifting from B2B to B2C and increasing profits by 250%.*Built a high-performance technology sales system with video training.*Designed innovative marketing campaigns using customer-adapted keywords, rich media, and video.*Marketed technology solutions to retail partners' senior leadership, leading to tailored sales and impactful marketing strategies.*Collaborated with vendors to integrate customer solutions for Yamaha Corporation of America.