Terry Singla Email & Phone Number

California, United States

Boise, Idaho, US

Responsible for the $2B first party ecommerce revenue and profitability for Albertsons and its other banners. We are continuing to build new ecommerce / digital products and offerings to engage customers, improve customer experience, drive speed to service, and optimize our cost to serve.

Boise, Idaho, US

Lead 40+ person Ecommerce product management, pricing, data management, and analytics teams. Responsible for providing customers a great end to end customer experience that maximizes engagement and lifetime value. As we are transforming into a data-driven organization, in November 2020, I took on additional responsibility leading Data across Operations and.

San Jose, CA, US

• A newly created role leading pricing, promotions, and test and learn to drive financial performance, customer engagement, and lifetime value. Responsible for partnering with all business functions to improve pricing.
• Launched personalized promotions in July 2019, 3 months earlier than planned. Led product, engineering, marketing, design and data science teams from ideation thru launch. Currently, 28% of customers engage with.
• Revived flash promotions using clear messaging, great prices, and free shipping. Improved YOY revenue from -35% to -4%.

• Hired by CEO to lead Strategy, Analytics & Pricing for $3B regional retailer. Responsible for leveraging data and analytic insights to guide/develop ongoing strategy across pricing and promotions, assortment.
• Surpassed 2017 Shopko EBITDA budget by $13M by creating a new clearance pricing model and process with merchants.
• Performed extensive research to understand pain points across customer journey. Used findings to determine brand value proposition, store execution opportunities, and merchandising and pricing strategy to improve.
• Built business intelligence dashboards providing drill-down capability by category, customer, and store. Dashboards include geographic performance heat maps and financial & customer KPI trends used to drive insights.

Chicago, IL, US

• Promoted within a year by CEO to lead 70-person pricing and data science team. Focused on using big data analytics, machine learning, test & learn, and technology to enable pricing decisions at an item, store & channel.
• Developed a clearance model that calculates optimal discount by item by store. Incorporated actual vs. expected sell-thru, forecasted seasonal demand curves, inventory, and price elasticity. Improved clearance dollar.
• Flowcharted and overhauled weekly process Kmart apparel merchants used to upload prices into system. Resulted in an increase to revenue touched by Pricing Team from 20% to 75%, reducing promotional markdowns by $60M in.
• Developed and implemented CEO approved data-driven online business plan (including Marketplace) targeting $45M in 2016 EBITDA improvement. Utilized a cross-functional team approach to improve site experience, price.
• Partnered with Pricing IT team to create a test and learn platform for non-seasonal categories. Improved margin by 3%.
• Built online and in-store drill-down dashboards including metrics on historical visits, conversion rate, top and bottom of funnel, sales, margin, and competitive pricing. Provided insights by trade area to improve.

Chicago, IL, US

• Recruited to align the corporate strategy with the financial plan across all businesses within Sears and Kmart. Tasked to target and initiate projects for underperforming areas to improve profitability.
• Promoted to directly work for Chief Merchandising Officer 3 months after joining SHC.
• Created and executed a revised financial planning process across 20+ Sears business units (BU’s). Included a P&L forecast, YoY bridge, weekly forecast to actual variances, and an initiatives tracker to improve.
• Developed and implemented a 2012/2013 Centers of Excellence scorecard tracking $400M of EBITDA initiatives by business unit used to provide visibility on initiatives impacting BU P&L statements.
• Developed and implemented 2012 Sears holiday attachment contest, increasing cashier attachment revenue by 100%.
• Recipient (1 of 3) of the Focused Recognition Award during annual firm-wide town hall event 7 months after joining SHC.

Boca Raton, FL, US

• Recruited to provide senior management services to Sun portfolio companies. Finance Dept Restructuring: CFO level responsibilities for a $150M aircraft R&M company. Efforts improved cash position by $12M and targeted.
• Developed detailed flow charts for key customer accounts to address bottlenecks in customer payment approval process. Resulted in 50% A/R reduction.
• Negotiated increase in credit limits, extended payment terms, and agreed on new payment plans with vendors.
• Eliminated redundant processes & reporting to improve productivity.Treasury Mgmt: CFO level responsibilities, managing liquidity for a $200M electronics distributor expected to be bankrupt w/in 3 weeks. Improved.
• Implemented an inventory reduction plan cancelling 70% of POs, prohibited manufacturers from shipping goods w/o approval, and implemented an on-time delivery tracker. Reduced inventory by 30%.
• Reduced DSO from 60 to 44 days by developing a new collection policy & DSO targets.

New York, NY, US

• Provided turnaround and restructuring expertise to financially distressed corporations. Served as advisor to the Board of Directors, senior management and other constituents at various clients.
• Led 5 client team members in the day-to-day cash management and weekly cash forecasting process of a $500M European engineering and construction company. Resulted in the company maintaining sufficient liquidity while.
• Repatriated $125M from the foreign subsidiaries of a $4B construction company, preventing bankruptcy. Efforts included creating a process and coordinating with three international CFOs to build consensus on.
• Created a detailed 13-week cash flow forecasting model for a $10B energy company in Chapter 11. Model included a detailed flow of funds mapping across 30+ plant locations to forecast restricted vs. non-restricted cash..
• Created a 3-statement financial projection model for a $300M cookie CPG company used to close a $50M credit facility. Assisted in preparing the lender presentation and negotiating the terms of the credit facility.

Acting Treasurer and head of FP&A for a subsidiary of the 2nd largest airline in Australia under Voluntary Administration.

Provided consulting services to troubled companies and represented creditors’ committees for companies in Chapter 11.