Terry Stern Email & Phone Number

Frisco, TX, US

Richardson, TX, US

Richardson, TX, US

Promoted to Residential IAQ Product Manager

Richardson, TX, US

- Hired to be part of the e-Business team focused on developing products and services to make our Contractor partners businesses more efficient

-Hired to direct and manage the P&L and all product and project management functions for 6 categories of residential and commercial plumbing products including: new product development and commercialization, category and sku management, competitive mapping and new product pricing. Product marketed and sold through wholesale plumbing distributors

Atlanta, GA, US

• Recruited to direct and manage the P&L responsibility and all product and project management functions for a $160M residential gas furnace and IAQ product lines including: new product development and commercialization.
• Led companies first major capital / new product development project in 20 years to redesign entire furnace platform utilizing VOC & PEP tools to gather market needs - delivered $40M in top lines Sales and $10M in.
• Increased Average Sales Price 5% by developing new products features that improved the overall product mix, positioned sales for trading up and delivered a better value proposition that exceeded customer expectations
• Drove $900K in annual savings through identifying and implementing cost reduction projects.
• Commercialized and launched divisions first proprietary protocol control - EcoNetMajor customers- Ferguson Supply, Gemaire, Baker Brothers & Home Depot

Charlotte, North Carolina, US

• Regional Office – Dallas, TX-Hired to direct and manage the marketing team, marketing plan and $4M+ marketing budget to support $425+ million dollar sales plan. Manage vendor relationships and advertising agency along.
• Develop marketing programs that have delivered over $8M in incremental sales.
• Piloted a SEM program that delivered 3M impression, 20K+ clicks and 400+ leads, rolled out in 2011.
• Create and implement marketing promotions that on average have generated ROI 3:1.B2B2C

Buffalo, NY, US

• Division headquarters - Dallas, TX- Hired to develop and implement the Product Management/Product Development structure and organization for $165M business unit. Manage the P&L, Marketing and Product Management/Product.
• Developed and implemented a structured and formalized new product development process from ideation to commercialization.
• Introduced Product Roadmaps to drive the strategic plans for each business unit.
• Developed and implemented a formalized RFQ process for external marketing projects – website re-design, SEO enhancement, smart phone app and new product designs.
• Introduced an industry first smart phone app

Calhoun, Georgia, US

• Unilin Flooring Division Headquarters Dallas, TX -Recruited to manage the P&L responsibility and all marketing functions for a $220M consumer hard good laminate flooring line including: new product development and.
• Drove new product sales of $25M through the introduction of a new product development process that delivered innovative new products for all branded and private label programs on time for the first time in division.
• Increased Average Sales Price 17% by developing new products that improved the overall product mix, positioned sales for trading up and delivered a better value proposition that exceeded the consumer expectations.
• Delivered a 13% increase of $7M by redesigning the Costco private label product offering, retail price points, bi-annual coupon promotions and product packaging to deliver an exceptional price /value proposition.
• Drove $6.4M in incremental revenue through the development of a licensed Laura Ashley product line for Menards

• Promoted to direct and managed all marketing functions for a $100M consumer hard good cooler line including; product development, POP, pricing, promotions and project management.-Recruited to develop new product.
• Increased sales $14M after all line reviews by developing and implementing a product line plan that improved the product mix, developed new product extensions and account development.
• Booked $2.6M in incremental sales after leading a cross functional team that researched, developed, tested and launched a patent pending industry first new wheeled cooler.
• Developed and implemented the marketing plan for a new product category that delivered over $2M in incremental sales through opening nontraditional distribution by leading an internal cross functional team, licensed.

Atlanta, GA, US

-Recruited by President of new division to Newell Rubbermaid- Cleaning productsTransfered to sister company to direct and managed the P&L and a team for a $110M consumer packaged photo display and storage products, including; pricing, developing new categories, packaging, sku mix and Asian vendor management. Major Accounts - Walmart, Target, Lowes, Home.

Basking Ridge, NJ, US

-Recruited to create products for vertical markets

New Britain, CT, US

-Recruited to manage a $90M private label tool and tool storage line sold through the Home Depot. Led marketing efforts to develop new products,produce product packaging, sales collateral, point of sale,cross merchandising and off shelf merchandising vehicles, web site content and national print ads.

Boston, MA, US

-Promoted to Pricing / Market Analyst- promoted 1996 GE Lighting Guided and managed the pricing and contribution margin for a $70M business segment of OEM and Utility accounts. -Recruited to fill local market role Sales- GE Lighting 1994- 1996

B.S., Marketing

Mba, Business