Maria Tersing Kristensen Email & Phone Number

Farum, Dk

Herlev, Hovedstaden, Danmark

Aligning and improving our sales and marketing initiatives to increase volume and quality of leads, optimizing our sales processes to secure higher win rate, reduced sales cycles and increased focus and capability to make data driven decisions. • CRM Manager - customization of MS Dynamics CRM, supervision of colleagues, generating reports, data analytics• Implemented BI and built dashboards to management, marketing and sales• New outbound project to generate leads for outbound calls. Including hiring and management of two students• Leading project to map buying journey for new key customer segment and implement findings in sales and marketing division afterwards.

Copenhagen

Responsible for generating recurring revenue through new and existing donors/financial supporters (fundraising).• Budget for cost and revenue. Target for number of donors, life time value and churn rate• Design and improvement of donor journey• Planning and executing sales, marketing, retention and win back strategy. Strong focus on lead generation and reducing churn.• CRM and Marketing Automation Manager and super user• Project lead on implementation of CRM (Microsoft Dynamics 365), marketing automation (ClickDimensions) and payment solution (OnlineFundraising). Focus on digitalization to optimize donor experience and reduce manual workload. • Strong collaboration with external telemarketing agency• Facebook and google ads• E-commerce

Dublin

Oracle sells a broad range of IT solution. I am working with the applications such as CRM (Oracle Sales Cloud), marketing automation (Eloqua og Responsys), social media platform (Oracle SRM), data management platform/DMP (BlueKai), Content platform (Compendium) and CPQ/configuration, pricing, quoting (Oracle CPQ) which are all market leading in their category. - Selling marketing and sales related applications to large enterprises at the Danish and Norwegian markets- Organizing webinars and events - Maintaining relations with consulting and implementation partners/agencies - Participating in internal process optimization projects

Dublin, Ireland

The Digital Marketing Institute is the global leader in training and certification for the Digital Marketing Industry. The Institute operates in global markets through Education Partner Network. - Researched the business potential for Digital Marketing Institute in Denmark, Norway, Sweden and Finland- Mapped potential partners - Advised about the business culture in these countries

Copenhagen Area, Denmark

Responsible for the customer segment "students and graduates". I built the department from the beginning and attracted student customers to the organization and ensured they stayed after their graduation. - Developed product and strategy- Responsible for sales target and marketing budget- Manager for a team of 10 full time interns and student assistants- Designed customer journeys across the organization- Implemented CRM system- Administrated Facebook page- Content to the website, marketing material and newsletters- Telemarketing in-house and via external agency- Organized +100 events such as career fairs, presentations, team building days and sponsored parties- Maintained and coordinated relation with advertising agency

Copenhagen Area, Denmark

- Telemarketing (Inbound, cross selling and cold calling)- Data analysis (E-survey and quantitative analysis e.g. customer satisfaction- Customer service (Customer guidance)

Master Of Science In Econimic And Business Administration/ Cand.Merc.Emf (Økonomisk Markedsføring), Marketing, Master

Bachelor Of Science In Economic And Business Administration/ Ha Alm., Bachelor

High School, Business

High School, Mathematics