Teryl Mcferrin Email & Phone Number

Horseshoe Bay, Texas, United States

Raise community awareness and grow philanthropic investment for children and families who benefit from counseling and mental health programs at the Phoenix Center. Phoenix Center provides life-changing, trauma-informed play-based therapy for children healing from trauma, grief, and neglect. At the Phoenix Center, I focused on raising community awareness and growing philanthropic investment to support children and families benefiting from our trauma-informed, play-based therapy programs. I developed and executed comprehensive fundraising strategies to secure financial support from diverse sources, including individual donors, foundations, corporations, and sponsorships. My role involved frequent financial conversations and strategic planning to ensure sustainable support and effective stewardship.I created and implemented policies and procedures for donor cultivation and stewardship, including the adoption of a new donor management CRM system. This involved establishing reporting practices, developing sustainable stewardship strategies, and crafting personalized communication to enhance donor relationships. Collaborating closely with the Communications team, I designed and executed a donor-centric communications plan, leveraging storytelling and content creation to engage potential donors and increase revenue at external events.In addition to my internal communications skills, I directed media relations and served as an ambassador for the organization, engaging in networking events, speaking engagements, and radio advertising. My ability to lead was demonstrated through managing a team for a large-scale fundraising event, ensuring strategic planning, execution, and follow-up for over 500 attendees. My strategic marketing and digital strategy expertise further supported our mission, driving impactful outreach and fostering authentic connections with our community.

Kingsland, Texas, United States

As a Texas Licensed Realtor, I am dedicated to providing exceptional service in representing buyers and sellers for home and lot sales. With a keen understanding of the real estate market and a strategic approach, I expertly navigate the buying and selling process, ensuring smooth transactions and favorable outcomes. My expertise in negotiation and contract execution ensures that clients receive the best possible terms, while my commitment to stellar customer relationships fosters trust and satisfaction throughout every step of the journey.I also bring a strong background in marketing and media management to the table, utilizing innovative strategies to enhance property visibility and attract potential buyers. From crafting compelling listings to leveraging targeted advertising campaigns, I effectively promote properties and maximize market reach. My passion for real estate and dedication to client success drive me to deliver outstanding results and personalized support, making your real estate experience both efficient and rewarding.

Burnet, Texas, United States

In my role at the Burnet Chamber, I oversaw the creation and management of all marketing content, including both print and digital assets. I designed and executed promotional materials such as event advertising, billboards, on-site signage, and merchandise collateral. Additionally, I managed the Chamber's social media presence, ensuring a cohesive and engaging online strategy that effectively promoted our events and initiatives. My work involved extensive communications management and digital brand strategy, allowing me to connect with local business leaders and provide valuable insights.I handled the end-to-end management of a variety of large-scale events, such as the Burnet Bluebonnet Festival, Christmas on the Square, Jackson Street Jams Free Concert, Monthly Coffee & Conversation, Monthly Business After-Hours, and Women in Business education and outreach events. This role required me to secure sponsors, coordinate with vendors, and oversee marketing and advertising efforts. I also provided ongoing marketing consultation to Chamber members, offering guidance on digital strategy, event creation, business development, and community investment opportunities.

Leander, Tx

As the Director of Development at Texas Humane Heroes, I excelled in managing and overseeing all aspects of development, marketing, events, and strategic partnerships. I utilized my strong internal communication skills to effectively collaborate with C-suite executives and led my team to achieve excellence. My role involved crafting compelling narratives and handling media relations to build brand value and recognition across Texas. I was adept at managing crisis communication with a steady hand, ensuring that our message remained clear and consistent even in challenging situations. Through strategic storytelling and targeted media strategies, I enhanced public engagement and deepened constituent involvement.In addition to driving our capital campaign infrastructure and soliciting major donor gifts, I led efforts to implement a Planned Giving program and establish giving circles. I was responsible for presenting monthly Board Reports and delivering presentations to community leaders and councils, showcasing my ability to communicate complex information effectively. My leadership extended to cultivating relationships with various donor categories—annual, major, new, estate, and for-profit companies—through thoughtful and strategic communication. By stewarding and cultivating both in-kind and monetary gifts, I ensured sustained growth and development for the organization.

Austin, Texas Area

Build strategic partnerships and relationships with donors who will philanthropically support conservation practices, education programs and advocacy for children in nature. As the Director of Major Gifts at Westcave Outdoor Discovery Center, I led the development of strategic partnerships and cultivated relationships with donors to support conservation practices, educational programs, and advocacy for children in nature. I established a comprehensive Strategic Development Plan for the Austin-based non-profit, overseeing all facets of fundraising. My role involved managing major donor relationships, soliciting and stewarding both existing and prospective donors, and writing grants. I also developed and implemented a donor-focused communication plan to enhance engagement and support.I excelled in planning and executing large-scale and private donor events for up to 400 people, successfully soliciting corporate sponsorships and in-kind support to boost annual and major donor contributions. My marketing acumen was demonstrated through creating strategies and content for digital, social, phone, and mail campaigns, as well as crafting endowment documentation and materials. I actively engaged with the Board of Directors, presenting at meetings, coaching members on fundraising and storytelling techniques, and leading strategic planning workshops. My leadership and teamwork skills ensured effective execution of events and strategic initiatives, driving growth and success for the organization.

Austin, Texas Area

- Launch and support fundraising projects and programs across 9 departments within the Division of Student Affairs. - Work closely with Longhorn Parents and Families to build a culture of philanthropy at the University of Texas at Austin that directly impacts daily student life. Build Parent Leadership Society through private events and community outreach, including installing board meetings, campus visits, and direct communication from VPSA Leadership. - Build and cultivate relationships with students, student leaders, student organizations, alumni, parents and donors.

Austin, Texas Area

• Major gift fundraising and alumni engagement in Austin, Dallas and the East Coast • Cultivate, solicit and steward major donors to increase faculty support, student scholarships, naming opportunities and Innovation-program funding. • Assist in the development and implementation of corporate and foundation cultivation strategy and annual alumni engagement. • Promote departments and programs within the Moody College of Communication including: Stan Richards School for Advertising & PR, School of Journalism, Communication Studies, Communication Sciences & Disorders and Radio-Television-Film, Center for Health Communication, Texas Program for Sports & Media, Texas Student Media

Austin, Texas Area

Using an integrated, multichannel approach, the Annual Giving Phone Program has become a primary fundraising tool for yearly gifts to the University of Texas. Strategic insight and channel development has led to an increase in internal client relations, an improvement in donor participation and a dramatic increase in dollars raised. • Provide strategic plans to Colleges and Schools' Development teams to fulfill and surpass Annual Giving fundraising goals• Institute new technology upgrades, student hiring plans, collateral material advancements and strategic Campaign initiatives • Collaborate with internal and external partners to enhance and grow all Annual Giving efforts• Co-Chair and chief strategist for the University of Texas’ inaugural virtual giving campaign, 40 Hours for the Forty Acres

Austin, Texas Area

• Manage affiliate partner advertising accounts, provide daily support for top-revenue driving accounts • Implement exposure plans across multiple media channels including core site, email, social media and mobile platforms• Collaborate with Merchandising, Operations and Marketing teams to execute and evaluate advertising campaigns• Maintain timely, consistent email and phone correspondence with partners; negotiate commissions and improve campaign performance by providing insight and strategic analysis of sales, conversion, and key performance drivers• Consistently over-perform on monthly and quarterly goals, exceed evaluation performance

Austin, Texas Area

Produce, design and launch Affiniscape's first media news product devoted to generating advertising dollars. Conceptualized product, executed launch, provided daily maintenance. Instituted operational tasks and processes crucial to growing the product, the business and sales revenue. Digital Product Development & Sales Specialization• Work with management to create forecasts, budgets, sales reports, product enhancements• Conceptualize and launch e-news products; participate in new business development • Conduct multiple advertising sales trainings• Create sales coaching materials, presentations, proposals, RFPs and insertion orders• Provide accurate and timely ad inventory forecasting, reporting and integration strategies• Institute processes for advertiser-facing reports for launch, mid-campaign and wrap-up • Develop strategic relationships with agencies, advertisers, media planner • Create content and design strategy for marketing collateral to maintain brand image • Develop and distribute collateral for ad sales; web content, presentations, media kits• Utilize third party tools and develop relationships to reach effective campaign results• Manage advertising operations across multiple platforms and products • Design and produce internal and external reporting tools and documents• Maintain and edit publication content, monitor competitive publications and products• Email database management including updates, uploads, queries, sends, subscriber reportsBuilt and served on the People Development Committee fostering a positive work environment, corporate celebrations, and regular staff connection opportunities.

Austin, Texas Area

Assisting with the production and development of Affiniscape's advertising division, the Association Media Network. Work to create products that target Affiniscape's specific audience of association members; products appeal to advertisers and association partners, generating revenue for both parties. • Designing operations strategies to launch, monitor and report to online advertisers. • Utilizing tracking systems and analytics to demonstrate brand awareness to current and potential advertisers. • Generating revenue for local, state and national associations through demographically and geographically targeted advertisements.

Georgetown, Texas

• Manage team of 12-15 student callers, institute student recognition and retention programs• Build relationships with donors and alumni to build engagement and garner financial support for the University.• Prospect donor records database; target candidates for gift renewal, donation increases and first-time gifts. • Serve on the Annual Giving Board advisory council focused on growing volunteer support and alumni donations. • Senior Class 2010 Giving campaign chair, led class to raise funds for incoming First-Year student scholarship

Austin, Texas

• Provided research, planning, direction, and contemporary media consultation for website update• Maintained correspondence with all current and potential clientele via email and phone• General administrative assistant duties, document drafting, travel planning

• Responsible for public relations, marketing materials, fundraising efforts• Helped plan, organize and execute annual fundraiser and silent auction• Created curriculum supplements and media kits for board members and sponsors

Experienced judge in TFA, UIL, NFL and local tournaments in all speech events. Specialty in Oratory, Humorous, Duet/Duo, Prose, Poetry, and Dramatic. NFL National Finalist in Dramatic, UIL State Finalist in Poetry, TFA State Finalist in Poetry.

Bachelor'S Degree, Communication Studies And Feminist Studies

Activities and Societies: Southwestern University Dean’s List, Lambda Pi Eta: National Communications Honor Society, Omicron Delta Kappa.

Master'S Degree, Advertising

Activities and Societies: Advertising Graduate Council