Building the mid-market sales organization.

Led the New + Emerging Business segment in North America, inclusive of our LinkedIn Marketing for Startups group. Our ~40 team members (Sales Managers, Account Executives, Client Solutions Managers) acquired and built foundational success for the highest-potential mid-market and enterprise prospects via both inbound and outbound sales motions.I worked closely with our four managers to build a culture of sales excellence, and partnered with GTM Ops, Marketing, Product and Data Science to improve go-to-market strategy, operationalize our sales process and identify new growth opportunities.

Grew our LinkedIn Marketing for Startups (LM4S) group from two people to 25 in two years. LM4S partners with highly-funded startups who are new to LinkedIn Marketing, speeding their time to value on the platform. Our goal is to develop LinkedIn into the most essential marketing channel for B2B startups.In addition to managing three managers, I led GTM strategy by collaborating cross-functionally with our Sales Ops, Biz Ops, Marketing and Product teams.

Launched the New Business segment in North America for LinkedIn Ads, managing a team of AEs and CSMs. Key actions included redefining our ICP (B2B startups), introducing an outbound sales motion, implementing a scalable sales process and operationalizing GTM processes such as pursuit planning, lead routing and book-building.

First AE selling into Auto and Travel brands, helping them unlock LinkedIn's potential as a marketing channel. President's Club in 2018, 188% FY.

Worked with clients, strategic agencies and buying agencies to grow premium digital video partnerships with Vevo. Solutions ranged from audience guaranteed pre-roll to branded content integrations and sponsorships. Clients included Procter & Gamble, Johnson & Johnson, AT&T and ZenithOptimedia accounts.

Shazam helped brands capture consumer interest by connecting television commercials to digital content at the touch of a button. By making commercials clickable, Shazam bridged the mass of television advertising to a 1:1 communication on the second-screen — be it smartphones or tablets.I worked with agencies and clients in NYC and the Mid-Atlantic to build cross-platform engagement and improve advertising performance for their brands by connecting TV commercials and retail experiences to mobile.

Worked with agencies in NYC, Pittsburgh and Connecticut to build high-performing and informative digital campaigns. From cross-platform targeting to audience measurement to content creation, PulsePoint offers advertisers a range of solutions to rise above the white noise and make a connection with their consumers.

Worked with NBA, WNBA and NBA D-League marketing partners to build and activate media plans over league-controlled assets, including television, NBA.com, social media and print properties.