Category Lead
CurrentHaneco Lighting, an Australian-owned LED lighting manufacturer, has a variety of roles including category leads who manage specific product lines. These roles typically involve overseeing product development, marketing strategies, and sales performance for their assigned categories.As a Category Lead at Haneco I oversee the development, marketing, and strategy of Haneco Specialised Solutions and HanecoXero portfolio. My key responsibilities include product development, brand development, market analysis, strategy development and implementation, cross-functional collaboration and supporting sales team through a project cycle.