Haneco Lighting, an Australian-owned LED lighting manufacturer, has a variety of roles including category leads who manage specific product lines. These roles typically involve overseeing product development, marketing strategies, and sales performance for their assigned categories.As a Category Lead at Haneco I oversee the development, marketing, and strategy of Haneco Specialised Solutions and HanecoXero portfolio. My key responsibilities include product development, brand development, market analysis, strategy development and implementation, cross-functional collaboration and supporting sales team through a project cycle.

My primary role involved a multifaceted approach to ensure the success of Davis Lighting’s products and brand. I collaborate closely with the Australian team to identify and understand key market requirements, ensuring that the offerings met local demands and preferences. This involved conducting market research, analysing trends, and gathering feedback from customers and stakeholders.Simultaneously, I work with the international team to develop and deliver products that are tailored to the customers’ needs. This includes coordinating with product development, design, and engineering teams to ensure that the products were innovative, high-quality, and aligned with market expectations.In addition to product development, I focused on implementing comprehensive communication strategies. This involves creating and executing internal communication plans to keep our team informed and aligned, as well as external communication plans to effectively launch new products. These strategies were designed to promote the Davis Lighting brand, enhance their market presence, and engage with the target audience through various channels, including social media, advertising, and public relations.

Redflow Limited is an innovative company specialising in sustainable energy storage, headquartered in Brisbane, Australia. As a global leader in energy storage, Redflow plays a crucial role in advancing the renewable energy revolution.As a National Sales Manager at Redflow I was responsible for formulating and implementing effective sales strategies to achieve company targets and expand market share. This involves developing comprehensive plans that align with the company’s goals and market conditions, conducting thorough market research to identify new business opportunities and understand market trends, building and maintaining strong relationships with key customers, partners, and stakeholders, monitoring and managing sales opportunities through the project lifecycle, working closely with other departments such as product development and customer service and continuously seeking ways to improve sales processes, tools, and techniques.

Schneider Electric is leading the Digital Transformation of Energy Management and Automation in Buildings, Data Centers, Infrastructure and Industries. Schneider provides integrated efficiency solutions, combining energy, automation and software. As Senior Account Manager my core focus is to be the relationship owner for an assigned group of top tier client accounts with responsibility for retaining the client base as well as driving growth by implementing strategic plans and working closely with clients to find effective solutions for their pain points. I am also responsible for overseeing NSW Health portfolio; requiring me to set overarching plans and working with other Account Managers to ensure we are effectively managing a critical market segment.

Current, powered by GE, is a first-of-its-kind energy company that integrates GE’s Smart Cities, LED, Energy Storage and Electric Vehicle Charging businesses. Integrating Predix, GE’s cloud-based analytics platform, allowed Current to deliver a future focused solution to help clients become part of the the Connected world. As Strategic Deal Manager – ANZ my core focus is to work with clients on complex large scale projects to ensure the business establishes a comprehensive understanding of the project requirements and therefore ensuring that the proposed solution is tailored to deliver maximum benefit to the client. At the same time ensuring the commercial viability of the offering. The role requires me to draw on a wide range of capabilities and project manager the internal resources and expertise. My broad commercial acumen enables me to engage a wide range of cross functional units within the business (Sales, Project Management, Pricing, Product Management, Technology, Marketing, Legal, Finance, Supply Chain, Regional Management, etc.) to ensure the required support framework is built to drive all required actions. As part of the management team I was involved in developing strategic plans for the business, providing guidance to the wider team and providing advisory support to areas such as marketing and product management.

Forming part of the Asia Commercial Service Organisation, my core focus is to drive success within Strategic Projects in Australia & New Zealand. The goal is to partner with Sales to deliver on customer commitments, manage risk, drive profitability and business growth. This requires management and coordinating of cross functional teams (Sales, Pricing, Product Management, Technology, Marketing, Legal, IT, Finance, Supply Chain, etc.) to drive all required actions to close deals.

Managing the ANZ Product and Marketing team for GE Lighting. My core focus is to drive sales and increase market share for the portfolio by launching new products, exploring new channels to market, building key business relationships and being involved in key commercial projects.

Establish a clear direction to drive and revive Thorn’s OTC brand (LumExpress). This role required me to work closely with the sales team to help identify market requirements, evaluating product gaps, refreshing the overall offer and driving in-store presence. In addition to this I was tasked to continue managing Marketing Communication at a strategic level to ensure effective communications is maintained for the business.

Implement a structured approach to marketing communications. This role required me to deliver segment specific communications plans to ensure each customer segment (Electrical Engineers, Consultants, Architects, Wholesalers and Contractors) were targeted effectively. A key requirement for this role was to manage all elements of marketing; from managing the marketing budget through to developing communications plans for product launches.

Manage the marketing activities for two of the top global gaming brands within the New Zealand market. This role required me to plan and implement all marketing related activities for Nintendo and Activision; from events management through to television advertising.

Develop strategies to strengthen the CourierPost brand. This role required me to manage all internal and external communications; from developing comprehensive marketing communications plans for key initiatives to delivering effective internal communications to ensure all stakeholders were kept fully informed on planned activities.

Assist the marketing team in delivering effective marketing campaigns. This role required me to develop and manage all communications activities to promote the wide range of services and products offered by the different brands that operate under the Express Couriers Limited umbrella. A key requirement for this role was to work closely with the National Marketing Manager on all in-store marketing activities to drive the consumer offer via NZ Post retail outlets and branches.

Key Responsibilities- Assist the luminaries and lamps Product Managers with their portfolios- Manage the testing of a proposed online customer ordering system- Manage in-store merchandising and the POS portfolio

Key Responsibilities- Managing all customer related communications.- Actively promoting the Credit Union and thier financial services to potential clients.- Managing key projects such as annual report production and annual general meetings.