Content Marketing Manager
Current* Implemented content development processes, planning tools, and content brief, exponentially increasing asset production and delivery.* Write and produce monthly newsletter, averaging 28.3% open rate and 4.8% click-through rate over two years since its launch.* Developed the brand voice and editorial guidelines. Led working group to create company mission statement.* Led audit of 334 blogs, reducing crawl budget and resulting in higher quality site visits with a 3.58% increase in page sessions and a 33.57% increase in engagement.* Directed new content creation and served as editor in chief for the development of 16 solution pages, resulting in 10.74% increase in engaged sessions over six months. * Served as editor in chief and produced a new learning center and glossary, which saw 13.6% and 21.2% increases in engaged sessions in first six months.* Manage a content team of writers and a designer to create world-class content to generate, nurture, and convert leads, including blog posts, case studies, ebooks, website, and white papers.