Tess Erdmann Email & Phone Number

Tallahassee, Fl, Us

Columbus, Oh, Us

Minneapolis, Minnesota, United States

- Curate content across 5 social channels ensuring a cohesive brand identity with @gopherchicks & @barstoolgophers- Track, analyze, and repost weekly analytics and KPIs to management using Instagram analytics- Pitch, develop, and produce short video content on TikTok resulting in 120% follower growth in under 6 months- Collaborate with the marketing team to design organic and paid media campaigns to launch to a follower base totaling 150,000 people

- Construct and update a dashboard that illustrates sales and marketing data, incentives, and goals for the team each week- Conduct frequent financial reports that include sales analysis to help curate marketing initiatives

Chanhassen, Minnesota, United States

- Analyzed campaign performance metrics and provided insights to optimize recruitment efforts, improving click through rates and application conversion rates- Managed and updated recruitment marketing materials, ensuring consistency and alignment with company branding and messaging- Created engaging content for social media, job boards, and company career pages, increasing applicant engagement by 110% and expanded the talent pool

La Crosse-Onalaska Area