Tess Koman Email & Phone Number

United States

• Lead and manage a team of 12 editors, overseeing content ideation and creation, as well as organic and paid growth, on-site video views, e-commerce gains, and social innovation. Content production increased 55% in the first calendar year; organic growth doubled (yielding the site’s biggest year ever by millions in PVs and sessions), video views quadrupled, and e-commerce tripled. • Created and executed SE’s first-ever editorial calendar; Lead edit, video, and social teams in all undertakings, including the first Dotdash Meredith's food vertical Digital Issue (which won an EDDIE award and a FOLIO award). The site subsequently won IACP’s ‘Best Culinary Website’ award in 2022. • Set quarterly content, growth, video, and social goals; propose goals to senior management teams for approval and report on progress toward each on a bi-weekly basis.• Supervise all new content, recipe, and digital issue templates proposed by the Dotdash Meredith Product and UX teams.• Oversee all content improvement and archival remediation projects, including supervising a team of six contracted quality assurance editors. • Produce new brand-friendly newsletter templates for Dotdash Meredith’s conversion and retention teams. Implementation of these new templates saw immediate results; on average, SE’s newsletter OR is now 8,000% improved YoY. • Revamped SE’s hallmark ‘Starch Madness’ initiative to not only re-promote existing content, but to also introduce new, gap report-driven content creates and optimize existing evergreen pieces. Last year’s newly redone version garnered more than 1 million UVs over the two-week span of the event. Since publication, that number has tripled.• Present monthly editorial, video, and social undertakings to PR and sales teams with pitches for how they can best monetize and sell the work. • Liaise with Food & Wine, Simply Recipes, EatingWell, Spruce Eats, and Liquor.com edit leads to discuss opportunities for cross-promotion across brands.

• Created and responsible for executing an all-new editorial calendar including reported features, multi-faceted packages, and video as well as corresponding social media presentation of all content.• Managed eight food, news, and social media editors to oversee daily production for the site as well. Approved, edited, optimized, and published 20+ stories a day. • Responsible for increasing organic traffic via SEO and emerging social platforms resulting in a 30% increase YoY in search users in 2021. • Managed the execution of search- and newsletter-optimized stories, averaging 55 e-commerce and search-focused features a month.• Coordinated with Hearst sales, marketing, and PR teams to pitch new and existing clients as well as approve RFPs correlating to $3 million+ in ad buys and editor-driven sponsored content both on-site and across Delish’s corresponding platforms.• Pitched and executed the launch of Netflix Cooking School, a series of 20 exclusive interviews, features, and news hits in partnership with Netflix to introduce their slew of Q3 2021 food-related premieres, all of which culminated in a partnered LA event with Delish and Netflix talent. • Produced and starred in Slightly Kosher, a pandemic-friendly cooking show about Jewish cuisine. Corresponding recipe write-ups increased holiday recipe traffic 10% YoY.•Contributed daily food news write-ups to the site, as well as reported articles to the quarterly magazine.

Greater New York City Area

• Managed production of paid programmatic content, resulting in 575 percent YOY growth on Facebook and on site.• Hosted and produced “Iconic Eats,” Delish's all-time most successful longform video series. Thirteen episodes (in Disneyland, Disney World, Dollywood, Universal and more) of the show have garnered more than 100 million minutes watched on YouTube with a 75 percent overall retention rate. Edited “Iconic Eats” episode cuts for YouTube, Facebook, and Snapchat to maximize reach, watch time, and opportunities for ad placements on each channel. Return on videos has surpassed $500,000.• Managed junior editors to oversee daily news production for the site. Edited, optimized, and published 20+ stories a day.

New York, New York

• Produce and star in “Iconic Eats,” Delish’s all-time most successful longform video series. The series was nominated for a Hearst Excellence Award after 3 episodes had aired.• Edit “Iconic Eats” episode cuts for YouTube, Facebook, and Snapchat to maximize reach, watch time, and opportunities for ad placements on each channel. • Pitch, write, and edit reported features.• Work with Facebook, YouTube, and Instagram to pitch and produce celebrity shoots for all social platforms.• Pitch and execute weekly shoots of restaurants across the country for both three-minute news videos and longer standalone episodes. Edit subsequent videos, write accompanying scripts and articles.• Selected to host several on-camera branded shoots with Busch’s Beans, McCormick, and Jimmy Dean both solo and with celebrity talent.• Pitch, report, and publish up as many as 5 features for the site per day. Coverage ranges from multi-faceted reported packages to quick-hit op/eds, listicles, trend pieces, and more. This coverage results in millions of unique visitors per month on a site that previously had minimal features coverage.• Manage the editorial interns' and assistants' workflow and progress.• Nominated to Hearst’s first ever “Women’s Leadership Alliance” for contributions to the network’s editorial teams.

Since THE BEST DAMN ANSWERS TO LIFE’S HARDEST QUESTIONS came out in September, it's been featured in Seventeen, Cosmo, House Beautiful, Marie Claire, and more as one of the best gift books of 2018. Four months after its publication, the book was re-printed (an additional ~7,500 copies) due to high demand.

Greater New York City Area

• Pitch, blog, report, and self-publish up to 10 viral, SEO- and social-optimized news items per day, including hed, dek, and photo selection. This coverage results in millions of unique visitors per month.• Pitch and execute at least 1 longform feature per month on a subject pertinent to millennial women, coordinating with photo and video teams to ensure feature is as beautiful and engaging as possible. • Develop and help execute larger packages for the site. Contributions — varying from politics reporting to lifestyle interviews — have garnered national pick-up, as well as a 2018 ASME nomination and win.• Edit the morning news writer and the editorial assistant’s posts for tone, clarity, cohesiveness, and correctness. Subsequently publish said items in a timely manner.• Commission, manage, and edit freelancers on relevant topics to introduce fresh tone and perspective to the site. • Act as the liaison between the print magazine and site by analyzing how magazine content engages and performs with the online reader. Provide feedback to print editors through reports on UVs, social shares, and more.• Manage the budget for all of Cosmopolitan.com. Track section editors’ spending in terms of efficiency ($/UV) and provide site director with several possible configurations for allocating money across the site.

• Responsible for pitching and writing at least 5-8 news posts daily, each developed for maximum performance across Twitter, Facebook, Instagram, and Snapchat.• Created and curated a massive morning news pitch list for senior editors based on engagement analytics and a deep understanding of what content performs well with the reader.• Blogged timely viral content as needed throughout the day.• Interviewed 1 viral person daily to ensure original news content was on the site each day.• Created and executed a weekly column interviewing international Cosmo editors, leading to national coverage, as well as another widely covered weekly column profiling twentysomething women with invisible chronic illnesses.

• Managed and organized the Editor-in-Chief's schedule and expenses.• Responsible for producing weekly long form content (essays, reported pieces, lists).• Managed interns by creating months-long programs and goals for them, as well as helping with prioritization of daily schedules, arranging meetings with editors, editing their pitches and content, managing daily workflow, as well as providing guidance and mentoring.• Responsible for content and engagement on nights and weekends for the @Cosmopolitan Twitter account.• Managed expensing, invoicing, and contracting for new writers.

• Manage a staff of thirty, and responsible for ensuring the paper is interesting, relevant, and impactful.• Review all content for correctness and cohesiveness.• Interact regularly with Deans, students and faculty leaders especially when managing controversial issues. • Selected to write for New York Times blog.• Manage social media accounts for the paper and create all material posted on Twitter, Facebook, and Tumblr. Responsible for increased web presence and driving traffic via these mediums.

Wrote several articles which were picked up by local newspapersPartnered with Student Activities and Public Relations to identify the most pertinent and interesting events on campus, and write about these events weeklyWas chosen to cover President Obama's trip & press conference in Schenectady and the interviews of Robert Gibbs, Randy Cohen and Marlee Matlin

Greater New York City Area

• Reviewed thousands of PowerPoint slides and RFPs used for clients, gleaned essential slides/information, and by using digital marketing skills produced one master deck to be used for future client presentations. • Created original concepts for custom video series, editorial content, and social media integration for clients such as Glidden, Havaianas, and Ford.• Participated in department “Brainstorms”, and created titles for website which integrated Editorial and CS Departments. • Created advertising deck, which consisted of a 20-slide PowerPoint proposal and plan for Progresso brand integration with popsugar.com. Proposal was submitted to the client.• Conducted research and fielded reports.

Wrote three articles which were published on the magazine's websiteWas sent to cover out-of-office events and subsequently learned how to properly source and publish the information Contributed to the weekly publication by doing research and transcribing interviews

Edited each article for grammar and stylistic errors to maximize the article potential Wrote a weekly creative article on a topic of my choosing for publication

Bachelor Of Arts (B.A.), English Language And Literature And Chinese

Education record