Acting Business Owner for Cities: Skylines I & II, covering for a parental leave while maintaining my role as Product Marketing Manager for the brand.

I continue to drive the development and marketing efforts for the Cities: Skylines franchise globally. I oversee strategic initiatives to further expand the franchise’s market presence.

Leading the global marketing effort for Cities: Skylines and paved the way for our sequel, Cities: Skylines II. I developed our go-to-market plan to have maximum visibility during the announcement and guided a team of experts across various marketing disciplines toward our launch. My focus was on effective cross-functional collaboration with the development team, marketing, and sales teams, ensuring player engagement, wishlist numbers and sales throughout the campaign.

As a producer at the studio behind Crusader Kings III, I led a cross-disciplinary team dedicated to creating new expansion content for the game. My responsibilities included organizing large creative workshops to plan upcoming content, streamlining daily operations, establishing production processes, managing resources, and facilitating the creative direction and scope for current productions.

As a producer managing an external studio I worked as the intermediary between the development studio and our internal stakeholders. Overseeing the product development from the initial concept to release and beyond - such as creating and managing production plans, ensuring that the creative vision of the game is maintained during development, as well as overseeing the quality in milestone deliveries.

At Bonnier News I directed and executed B2B marketing strategies for the Di-group's conferences and events, overseeing the entire marketing lifecycle from strategic planning to execution and analysis. One of my key brands was the Sustainability newspaper Aktuell Hållbarhet, for which I ensured the effective use of all communication platforms to maximize attendee participation and partner acquisition. Additionally, I was heavily involved in several development projects for the marketing department that led to an increase in our capabilities and increased the results of our marketing efforts.

At Krall Entertainment, I headed the marketing campaigns for different productions - promoting music shows, concerts, and tours across Sweden. My role covered marketing strategy, budget management, partnership negotiation, PR, paid advertising and hands-on marketing execution, with the key goal to increase event attendance.

As Content Marketer on Krall Entertainment my main objective was to create engaging content for our recurring music tours, to retain and increase the number of loyal customers. That also involved re-designing our CRM strategy to increase our customer loyalty and advance the income from ticket sales, as well as to align with GDPR that was implemented during that period. I also supported our Head of Marketing in executing marketing campaigns.

As the Communication and Public Relations Manager for Amelia Andersdotter, MEP, I led and executed her communication strategy, with the goal to foster political transparency, bridging the gap between European citizens and legislative processes. That included the production of #exile6e, a unique web series showing the inner workings of the European Parliament and her contributions to shaping key policies, managing all social media platforms. In addition to that my role included crafting press releases, graphic design, video editing and photography, to share our messaging and create public engagement.