The role of an effective PR specialist is multi-faceted.After years of experience in high-profile Melbourne PR agencies, my clients benefit from the strength of my relationships with key local, national and international media that help extend the reach of your brand in a way that’s authentic and impactful.By creating and managing strategic blogger and influencer campaigns, as well as exploring opportunities for sponsorship outreach that deliver measurable engagement, I take the guesswork out of your brand’s PR to ensure your message hits its target, through meaningful conversations with your ideal clients and customers.Tailoring and curating content and pitching powerful, enticing stories covers everything from managing a photoshoot or accompanying talent on a publicity schedule, with all aspects of hands-on media liaison that looks after print, television, online and radio.I know results matter and by monitoring, tracking and reporting editorial and social media coverage and the tangible connections they make, I guide your brand’s PR to achieve the best possible outcomes, with a careful eye on maximising the potential within your budget.My current client list includes heavy-hitters from the world of publishing, entertainment, events, hospitality and travel/leisure and with past clients representing sectors that include education and not-for-profits, my talent is to highlight and showcase the unique qualities your brand offers.As the media landscape is constantly changing and evolving, I think it is important for clients to change with it. At Progressive PR and Communications, I deliver multi-channel, integrated campaigns across traditional and digital platforms - and the follow-up to turn them into real results.To find out how strategic PR and communications insights will help your brand raise its profile for sustainable success, I’d love to learn more about what you do - and what you want to achieve. Contact me - tess@progressivepr.com.au