Tessa Pick Email and Phone Number

*Manage social media channels for the college and eleven departments. This includes composing posts, conducting social listening, responding to direct messages and comments, interpreting the channels’ analytics and metrics, and following social media trends for Facebook, LinkedIn, Instagram, and Twitter.*Collaborate with department and unit leaders across the college to create outbound communications, such as newsletters, magazines, annual reports, etc.*Compose media advisories and media pitches for impactful news stories produced by our editorial team

*Composed and scheduled social media posts for the college’s social media channels and sevendepartments’ social media channels*Monitored college and departmental social media channels by conducting social listening, responding to direct messages and comments, sharing relevant posts from other accounts, and interpreting the channels’ analytics and metrics*Collaborated with stakeholders across the college and university to gather information for editorialcontent that conveys the work/accomplishments of the college community*Wrote and edited news stories that are published on Penn State News and College of Engineering News*Stayed updated on AP Style and Penn State’s editorial style to ensure news stories align with guidelines*Managed external yield messaging campaigns that promoted the college and improve retention ofundergraduate engineering students*Collaborated with various units to organize content and coordinate the design for central anddepartmental outbound communications, including newsletters, direct email campaigns, webpages,flyers, etc.

*Executed digital campaign orders, occasionally worked with third-party vendors to ensure campaignmetrics meet the customers’ deadlines and expectations*Collaborated with internal work groups to maintain digital campaigns and stay updated on digitalmarketing products offered by McClatchy*Created daily, weekly, and monthly campaign reports based on overall tracking strategies, customers’goals and key performance indicators*Stayed updated on current digital marketing trends and success rates*Evaluated digital campaign metrics and optimized campaigns to improve performance

*Gathered research on potential clients in order to ensure sales representatives are performing educated and effective client assessments*Lead sessions with department to create a successful digital marketing strategy*Created proposals that include all marketing strategies that will be included in the client’s marketing campaign*Actively communicated with department members to ensure marketing campaigns met the high expectations and standards of the Centre Daily Times *Optimized digital marketing campaigns to match clients’ needs *Provided reporting and ongoing campaign analysis*Stayed up-to-date on all the latest digital marketing trends using company's resources

*Lead every day advertising fulfillment and order entry process *Actively communicated with all department members to ensure both print and digital campaigns met the high expectations and standards of the Centre Daily Times *Served as an active liaison with other departments to ensure advertisements were scheduled and ran correctly*Built relationships with clients in order to fully understand their expectations and desired outcomes tied to specific campaigns *Made recommendations for both print and digital campaigns based on clients' needs. *Fulfilled and delivered digital and print campaigns to ensure optimized performance *Provided reporting and ongoing campaign analysis*Covered account executives’ territories when needed

*Actively listened to customers’ needs and wants in order to provide them with the appropriate products *Built customer relationships in order to develop brand loyalty and trust *Negotiated with customers when deciding upon products and account plans *Stayed updated on the company's latest technology*Educated customers on new products and promotions

*Created athlete biographies for website that featured statistics and awards received*Watched games/film and took notes in order to write recaps of games for spring/winter sports*Assisted in creating social media strategies to reach target audience of the athletic department *Assisted in creating game updates/game information social media posts for the athletic department

*Chose topics for articles and features in the news section*Managed a team of writers *Oversaw numerous writers and make all major decisions for news section*Edited all news section articles to meet AP style guidelines*Interviewed students, faculty and staff in order to write compelling articles/features for the newspaper *Worked in Adobe InDesign to place articles and photos for the weekly newspaper issue *Collaborated daily with my assistant, editor and writers to ensure The Quill news section met expectations

*Greeted and seated arriving guests*Responsible for taking guests' orders and entering multiple orders into computers using Aloha Table Service software*Served guests food and beverages*Answered phones and communicated with customers in order to obtain take out orders*Acquired skills in multitasking, customer service and working in a fast-paced environment

*Greeted customers as they arrived at the store*Assisted customers and answered any questions they had about the products in the store*Learned and memorized facts about products and produce sold in store*Took inventory and restocked products and produce when needed*Answered phones and assisted customers with questions they had about the store*Used cash register to scan products and check-out customers*Acquired skills in multitasking, working in a fast-paced environment and customer service