With over eight years of experience in the beverage industry, I am a data-driven and creative marketing leader who is passionate about crafting and promoting high-quality whisky products. As the Marketing Director at Starward Australian Whisky, I lead a team of talented professionals who share this vision and mission.I have successfully launched and grown several whisky brands, including Jim Beam and Toki while at Beam Suntory, and contributed to the innovation and expansion of the Kraft Heinz portfolio. I have developed strong skills in data analysis, brand management, market development, and strategy, and leveraged them to create memorable and enjoyable experiences for consumers. I have also fostered a culture of collaboration and excellence within the organization, and partnered with various stakeholders to achieve our goals.