Tessa Faubion Email & Phone Number

Phoenix, Az, Us

Phoenix, Arizona, United States

- Develop and implement both organic and paid search optimization strategies across various digital platforms (Linkedin, Google Ads) resulting in increased traffic and engagement.- Manage blog content calendar through Asana to incorporate SEO strategies into organic content to support B2B and B2C campaigns.- Utilize Google Search Console, SEMRush, and Google Looker Studio to maintain and report on organic and paid strategies across all marketing channels, creating a cohesive single source of truth for measurement and reporting.- Optimize website performance (Django) through page creation, on-page SEO changes, form embedding, and troubleshooting to ensure seamless UX and align branding to marketing efforts.- Support sales enablement with expertise in lead generation, form implementation, and account-based marketing tactics to provide the marketing team with a full-funnel approach.

- Supported the development, implementation, and management of web and social media strategy by leveraging competitive research, messaging, and audience identification to solidify the marketing process for Salesforce Research.- Planned, created and published new content (original text, images, video, code, blogs) that increased brand awareness and encouraged community engagement, resulting in Twitter follower increase of 8%.- Collaborated with the team to develop campaigns and marketing calendar (GTM, events, PR) in order to prioritize highlighted research projects internally and externally.- Optimized website and social channels to drive online traffic and increase the visibility of the team and content, resulting in an 84% traffic increase (sessions, main website) from the previous 7 months of 2022.- Captured and analyzed the appropriate web and social data to assess A/B testing opportunities and refine processes for campaign success.- Strategized and monitored SEO through reporting and suggested content optimization to guarantee increased visibility.- Wireframed and standardized webpage format for existing and new research projects to provide guidance on best practices for UX and SEO, ensuring increased keyword visibility and density as well as a seamless website experience.

Phoenix, Arizona, United States

- Directed blog process and calendar with external writers and internal SMEs to support corporate thought leadership and industry knowledge.- Managed corporate website(s) via HubSpot CMS and WordPress, including associated landing pages, to maintain brand continuity and timely updates for product releases, new collateral, and campaigns.- Headed all website projects (redesigns, audits, security, SEO), both internal and with external vendors to provide improvements in both technical and on-page SEO and UX.- Executed website project plan for condensing legacy sites into one for new brand by managing copy and design edits, file library, redirect setups, and integrations to ensure on-time launch, creating consistent branding after a company merger.- Coordinated planning for campaigns, including demand/lead-generation and competitive takeaways, to generate coverage across multiple campaign types in the overall marketing calendar.- Created landing pages, email cadences and/or nurtures, paid ads (Google, Linkedin, Terminus), and prospect communication for Sales for associated campaigns, ensuring successful launch and execution of marketing efforts.- Collaborated with Product Marketing on GTM planning, associated collateral, and optimization of campaigns by providing research on SEO and the state of the market resulting in improved product awareness.- Reported on all website and intent data (Bombora) using Google Data Studio and SEMRush to establish KPIs, resulting in better team awareness, goal consistency, and detailed information for Sales.- Led implementation of all integrations with vendors/software to guarantee compatibility and success with all existing MarTech and related SaaS to grow internal capabilities and better serve UX.- Coordinated all activity for award submissions (internal interviewing, copywriting, gathering submission materials), resulting in wins and accolades for the company and building customer and prospect confidence in our solutions.

Phoenix, Arizona

- Created, maintained and managed 3 corporate websites via WordPress in order to establish brand awareness, customer resources and SEO.- Managed and developed organic and paid strategies for websites, social media accounts and Google resulting in 60% of new customer sales sourcing from marketing efforts.- Optimized and created all existing SEO efforts resulting in a 20% increase in web traffic from the previous year.- Utilized SEO to establish website presence across all platforms using Google Analytics and Google Search Console resulting in our central website’s average ranking raising from non-existent to reaching 1.0-13.5 range.- Created and posted blogs to websites and all social media accounts weekly in order to maintain SEO, brand awareness and customer engagement.- Tracked ROI of new customers using dispatch software and spreadsheets in order to determine results of marketing efforts in relation to marketing budget and spending.- Incorporated tools such as Adobe Photoshop, Adobe Lightroom and Canva for marketing purposes resulting in consistent branding and website optimization.- Performed a corporate wide email and administrative migration to G Suite from BlueHost and GoDaddy resulting in more efficient internal communication.- Developed and managed a new corporate documentation and communication system using Google Applications to instill better sense of community and overall communication skills amongst employees.

Scottsdale, Az

- Manage client relationships by conducting discovery calls and hosting weekly virtual meetings in order to establish and pursue shared goals. - Build websites for clients using WordPress resulting in increased brand awareness and consistent keywords for SEO. - Optimize SEO using copy writing (blogs, ecommerce, etc.) and Google Analytics to increase client web traffic organically in order to meet clients’ budget goals efficiently. - Assist in managing websites, blogs, ecommerce inventory, and social media posts for clients resulting in consistent work, portfolios, keywords and branding. - Manage email campaigns for various clients using MailChimp to increase product and brand awareness and gather data analytics for web traffic.

Tempe, Az

- Supervise 5+ part-time employees (mentors) by conducting bi-weekly one-on-one meetings resulting in increased staff member confidence and job efficacy. - Facilitate weekly staff meetings by developing an agenda based on employee and business needs ensuring professional development and training for first-year employees. - Lead staff trainings by reviewing job duties and facilitating discussions with staff members in an effort to ensure all staff understand their role and meet the expectations for their position. - Manage staff hiring processes by reviewing applications, conducting interviews, and making hiring recommendations resulting in all positions being filled. - Support individual staff members by listening and utilizing motivational interviewing strategies to help staff members create solutions to the problems they are facing.

Tempe, Az

Social Media Manager and Recruitment Coordinator - Assemble and present weekly meetings for 15+ Senior Mentors while developing public speaking skills and managing a meeting timeframe. - Advise 34 freshmen about campus resources to create a smoother transition from high school to college. - Update spread sheet for LEAD Certification Program, attend events to educate students about the program.

Tempe, Az - Mesa, Az

Disney Springs Zone 1

Disney College Program - Internship - Initiated guest engagement by utilizing interpersonal relationship and communication skills which ensured overall guest satisfaction. - Met daily budget goals consistently resulting in the location being recognized by Disney Parks and Resorts management. - Operated a POS system by processing payments, returns and exchanges, to guarantee efficiency for both the cast members and our guests. - Adapted to varying locations environments across the Walt Disney World property, including sales floor and stockroom areas, in order to meet full potential in productivity. - Upheld the Walt Disney Company tradition and heritage resulting in an enhanced sense of community between both the cast member and guest environments.

Communication, International And Intercultural Communication, Cumulative Gpa - 3.7

Minors in German (SILC) and Digital Audiences (Cronkite)

Education record

Activities and Societies: Marching Band, Wind Ensemble, Pit Orchestra, Symphonic Orchestra, Chorale