Tessa Mcdougall Email & Phone Number

California, United States

San Francisco Bay Area

Managing global programming initiatives to enhance Great Place To Work's brand and strategic alignment worldwide. Overseeing the rollout of marketing initiatives and brand policies to develop local markets and ensure a consistent experience for multinational clients.

San Francisco Bay Area

Global project manager role responsible for relationship management with affiliate network in over 50 countries, leading areas of global branding, multi-national communications, and supporting implementation of methodology and standards.

San Francisco Bay Area

Develop and execute marketing programs that increase brand identity and brand awareness of Great Place to Work®. Work directly with the CMO to plan, strategize and execute campaigns, develop key assets, build social relationships and employee-driven programs that accelerate brand awareness in the US market. Keep an eye to strategic international markets.

San Francisco Bay Area

Execute the marketing strategy for Great Place to Work products, services and events, and assists with the design of outbound print and digital marketing materials. Help manage and execute the company’s social media strategy on platforms.

San Francisco Bay Area

• Achieve a strong, visible social media presence
• Proficient in utilizing Facebook, LinkedIn, YouTube, Twitter, Google+, Mail Chimp
• Continuously monitor online public relations
• Assess social media marketing strategies and apply innovative ideas
• Keep up-to-date with constantly evolving technologies in online social networking

San Luis Obispo, California Area

• Lead a team of 16 Executive Board members and 145 active club association members
• Manage a budget of $25,000 and lead fundraising activities
• Coordinate with faculty and business professionals to plan corporate trips, marketing career conference, and other events
• Create innovative recruitment strategies to increase membership and retention of members
• Member of the Corporate Promotions team, where we work with local businesses in efforts to market them to the Cal Poly students through social media, events, guerilla marketing tactics, and more

San Luis Obispo, California Area

• Orchestrate marketing strategies on behalf of the club to increase awareness on Cal Poly's campus
• Communicate with members through weekly emails with MailChimp
• Manage social media sites including Facebook, Twitter, LinkedIn and Pinterest pages
• Designed official collegiate website
• Use Adobe InDesign and Illustrator to design and create promotional materials, including flyers, banners, brochures, and apparel
• Member of the Corporate Promotions team, where we work with local businesses in efforts to market them to the Cal Poly student population through social media, events, guerilla marketing tactics, and more

San Francisco Bay Area

• Authored and designed marketing collateral, both print and digital media, for the FORTUNE Best Companies Conference
• Created outbound marketing materials including conference guides, newsletters, email, online ads, and editorial content for FORTUNE award ceremonies
• Strategic design, planning and management of the company web site, social media tools, user experience, content updates, SEO program, and traffic/performance analytics.
• Monitored success of Google Ads by tracked impressions, promoted Facebook posts, Twitter cards and banner ads - efforts increased web traffic and acquired new leads.
• Developed “Look and Feel” for 2015 FORTUNE 100 Best Conference from concept to design
• Analyzed results of customer surveys and calling campaigns to better understand client experience and provide tangible recommendations for improvement

San Luis Obispo, California Area

• Strategic planning and execution of marketing campaigns via social media including Facebook, Twitter, Instagram, Pinterest and YouTube channel
• Responsible for maintaining and promoting the image and brand of Cal Poly
• Write copy and design content using InDesign for weekly emails to over 450 professionals
• Conducting research to understand current market conditions
• Increased followers to over 500 members within one month

San Francisco Bay Area

• Supported the production of copy and design for collateral associated with our products and programs
• Used InDesign & Illustrator to create brochures, invitations, one-pagers and conference guide for Fortune’s 2013 Business Conference
• Contributed to social media promotions through Facebook and Twitter
• Edited keynote speeches from International Conference for company website and used in YouTube marketing

San Luis Obispo, California Area

• Responsible for maintaining and promoting the image and brand of UGS
• Strategic planning and execution of marketing campaigns
• Conceptualizing and designing marketing collateral
• Conducting research to understand current market conditions
• Maintaining and developing client relationships

San Carlos, CA

• Five years of experience in organizing and managing day camp activities for children
• Comprehensive knowledge of activities for youth ages 4-12 in the field of arts, crafts and sports
• Effective communication skills to work cooperatively with coworkers, parents and children
• Ability to create and maintain a positive learning environment