Tessa Johnson

Tessa Johnson Email and Phone Number

Product Marketing at Spotify @ Spotify
Regeringsgatan 19, Stockholm, Stockholm County se
Tessa Johnson's Location
San Francisco, California, United States, United States
About Tessa Johnson

I worked in cognitive neuroscience research for several years before switching to a career in advertising technology. My research background has resulted in excellent analytical skills and a strong belief in making data-driven decisions. I have worked with a wide range of customers, from indie game developers to globally recognized publishers and brands.Specialties: mobile monetization, sales, business development, account management, revenue optimization, statistical analysis, mobile gaming, playable advertising, strategic partnerships, developer relations, mobile advertising, partnership management, program management, product management, front-end web development, brand marketing, livestream promotion, product marketing

Tessa Johnson's Current Company Details
Spotify

Spotify

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Product Marketing at Spotify
Regeringsgatan 19, Stockholm, Stockholm County se
Website:
spotify.com
Employees:
1
Tessa Johnson Work Experience Details
  • Spotify
    Product Marketing Manager, Measurement
    Spotify Jun 2023 - Present
    Stockholm, Stockholm County, Se
    Responsible for inbound and outbound product marketing efforts across Spotify’s upper-funnel ads measurement suite. Focused on driving GTM strategy for new solutions and product enhancements, building market-informed POVs to influence the product roadmap, and producing internal and external materials to facilitate sales and product adoption.
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  • Amazon
    Ad Product Marketing, Twitch
    Amazon Jun 2022 - Jun 2023
    Seattle, Wa, Us
    Led Twitch Ads product marketing efforts for measurement, brand safety, and Amazon ad product enablement for Twitch sellers. Launched Amazon’s first strategic cross-selling effort to enable the Twitch sales team to sell Amazon Streaming TV in the US, UK, and DE. These launches generated an incremental $5M+ in the first three months of launch. Collaborated with key stakeholders across Twitch and Amazon, wrote product business requirements documents, GTM strategy, SOPs, internal wikis, sales training materials, internal launch announcements, narratives, and sales collateral for the US and EU STV launches.
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  • Twitch
    Director, Advanced Media
    Twitch May 2020 - Jun 2022
    San Francisco, California, Us
    Program manager for a new Twitch livestream promotion product called Streamables. Conducted product AB testing, benchmarking, data analysis, and feedback sessions with clients and relevant internal teams to improve Streamables performance and satisfy customer needs. Designed and built internal-use web apps for Streamables using HTML, CSS, and JavaScript to reduce sales friction, alleviate campaign management pain points, and decrease campaign setup time. Collaborated extensively with sales, account management, product, sales planning, and product marketing teams during the product lifecycle.
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  • Twitch
    Senior Manager, Advanced Media - Mobile
    Twitch Apr 2018 - May 2020
    San Francisco, California, Us
    Was hired as Twitch's only mobile ad sales specialist and worked directly with mobile game publishers and agencies. Handled my own lead generation and outreach, media planning, sales, collateral development, account management, and ad operations as a one-person account team. Consulted product team on required features and measurement capabilities for a rebuild of the app install video product for Amazon advertising technology.
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  • Tune
    Senior Partnerships Manager
    Tune Dec 2017 - Apr 2018
    Seattle, Us
    TUNE is a comprehensive solution for mobile customer acquisition and engagement. I led 300+ strategic relationships with all supply-side advertising partners in North and South America, including Amazon, Google, Twitter, Twitch, Snapchat, Pinterest, Reddit, and AdColony. Responsibilities included building frameworks for global partner education programs, defining and driving partner-facing product updates, go-to-market strategy development with partners, ownership of partner integrations and QA testing, and working with product and engineering to build internal tools for the Partnerships Team.
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  • Tune
    Partnerships Manager
    Tune Nov 2015 - Dec 2017
    Seattle, Us
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  • Mnectar
    Senior Business Development Manager
    Mnectar Apr 2015 - Sep 2015
    Francisco, Ca, Us
    I joined mNectar as the 8th employee before the company raised their seed round. Responsibilities included directly managing the Business Development Team's day-to-day, ensuring that the team achieved monthly and quarterly revenue goals, closing and managing game publisher partnerships, and leading SDK and API integrations with ad mediation platforms (MoPub, Opera Mediaworks, FusePowered). I was also heavily involved in the product development process for mNectar’s Rewarded Playable ad product.
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  • Mnectar
    Business Development Manager
    Mnectar Jun 2013 - Apr 2015
    Francisco, Ca, Us
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  • Pocket Change
    Developer Relations Manager
    Pocket Change May 2013 - Jun 2013
    San Francisco, Ca, Us
    Worked on the publisher sales side of the business to expand Pocket Change’s SDK footprint and grow platform DAUs. Began as an associate responsible for lead generation and discovery calls and was promoted after 4 months to a BD Manager, where responsibilities extended to closing new accounts.Pocket Change was a universal loyalty currency, focused on driving user retention and engagement across mobile apps. App developers used Pocket Change to reward users for in-app achievements and advertisers reach millions of mobile consumers each day for branding and qualified sales.
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  • Pocket Change
    Developer Relations Associate
    Pocket Change Feb 2013 - May 2013
    San Francisco, Ca, Us
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  • Uc Berkeley
    Whitney Lab Research Assistant
    Uc Berkeley Jun 2012 - Feb 2013
    Berkeley, Ca, Us
    Ran statistical analyses using Excel and Matlab on behavioral data for experiments investigating perception of eye gaze direction. Designed a scientific poster and presented the findings at Bay Area Vision Research Day 2012.
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  • Ucsf
    Gazzaley Lab Research Assistant
    Ucsf Jun 2011 - Jun 2012
    San Francisco, California, Us
    Collected data for multiple electroencephalography experiments using ActiView, E-Prime, Presentation, and Brainsight. Ran BDF data preprocessing including ICA eyeblink rejection, highpass filtering, and channel interpolation using Matlab.
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  • Vanderbilt University
    Logan Lab Research Assistant
    Vanderbilt University Sep 2010 - May 2011
    Nashville, Tennessee, Us
    Worked for Dr. Gordon Logan in the Psychology Department at Vanderbilt University. Ran 38 subjects for a study investigating error detection in skilled typists, and ran 40 subjects for a dual-task stop-signal post refractory period (PRP) study. Logged survey responses, scheduled participants using SONA systems, and completed summaries of analyzed data for course credit. Worked for class credit September through December, and worked as a paid assistant January through May.
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  • University Of California, San Francisco
    Gazzaley Lab Research Assistant
    University Of California, San Francisco Jun 2010 - Aug 2010
    San Francisco, California, Us
    Worked for Dr. Adam Gazzaley in the Neurology Department at the University of California at San Francisco. Worked as an assistant to postdoctoral fellow, Dr. Jacob Bollinger. Ran EEG experiments on young adult participants, received training for phone screening, and conducted neuropsychological prescreening examinations for prospective elderly participants.
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  • Uc Santa Cruz
    Massaro Lab Research Assistant
    Uc Santa Cruz Jun 2009 - Aug 2009
    Santa Cruz, Ca, Us
    Worked for Dr. Dominic Massaro in the Perceptual Sciences Lab at the University of California at Santa Cruz. Worked on data collection for the iGlasses project, which aims to assist the deaf and hard-of-hearing in speech reading. Helped create instructional PowerPoints for experiments, ran subjects on speech reading experiments, helped review and edit an SBIR Phase II grant proposal (which was awarded), and helped add data to the iGlasses project by running on preliminary experiments.
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Tessa Johnson Education Details

  • Vanderbilt University
    Vanderbilt University
    Psychology Research

Frequently Asked Questions about Tessa Johnson

What company does Tessa Johnson work for?

Tessa Johnson works for Spotify

What is Tessa Johnson's role at the current company?

Tessa Johnson's current role is Product Marketing at Spotify.

What schools did Tessa Johnson attend?

Tessa Johnson attended Vanderbilt University.

Who are Tessa Johnson's colleagues?

Tessa Johnson's colleagues are Reema Sowemimo, Aj Ali, Nat Day, Lorena Batista Veroa, Jimmy Garcia Leiva, Nicolas Chane-Meng-Hime, Yogendra Singh Gusain.

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