Tess Babbitt Email & Phone Number

Chicago, Illinois, United States

Diverse Client Experience: Worked with clients across multiple industries, including beer, health insurance, consumer appliances, and cable/internet, demonstrating adaptability and industry-specific expertiseManaged Integrated Campaigns: Oversaw TV, OOH, Radio, Paid Media, and Website Development, ensuring timely and budget-compliant delivery of consistent.

Chicago, Illinois, United States

Account Management: Supervised the day-to-day operations of multiple accounts, effectively balancing client priorities and budget constraintsE-Commerce Web Development: Directed complex e-commerce projects, including product launches, promotional campaigns, and content-forward pagesUncovered Actionable Insights: Collaborated with analytics teams to.

Chicago, IL

Greater Chicago Area

• Implemented new dynamic banner process for clients (and the internal Account team) which included aligning on processes across client, internal development and account teams. Also involved updating creative briefing.
• Coordinated day-to-day TV and 360 GTM campaigns from concept approval to shipping final tactics
• Attended and managed a TV production, including coordinating timelines with all parties, managing client expectations on set and ensuring all necessary shots were captured
• Supervised and mentored multiple AAE team members, adjusting management styles based on each person’s strengths
• Built and fostered numerous client relationships across creative and media. Also led the initiative of a new bi-weekly meeting where all client teams meet to discuss ongoing and upcoming digital media campaigns to.
• Continued to lead the strategic and creative development of large Digital Response campaigns, including Facebook tactics (static and video) and dynamic banners

Chicago

• Became well-versed in managing client communication and providing feedback to the creative team in constructive ways
• Accountable for timelines for all digital deliverables, including briefing, reviews and trafficking assets
• Built relationships with media partners and collaborated on strategic media insights for digital campaigns, included developing media plans featuring new creative placements

Chicago

• Worked with Kellogg’s brands such as Frosted Flakes, Froot Loops, Rice Krispies, MorningStar Farms, and an overall cereal and milk awareness campaign
• Drafted media pitches, social content, client updates and materials, and created extensive media lists
• Garnered media placements for clients in broadcast, print, and online such as the Boomer & Carton Radio Show in New York, About.com, and several popular blogs
• Created reports on competitor and industry news and conducted research for client reference
• Monitored and tracked media placements for clients, including a Cereal and Milk campaign with over one-hundred million media impressions and involvement with celebrity sponsors

Emerson College

• Contributed ideas and designs to campus-wide marketing campaigns for students as well as events partnering with companies throughout Boston
• Managed a budget of over $10,000
• Planned and executed over fifteen campus-wide events that included content creation, implementing deadlines, partnering with outside vendors and managing on-site teams

New York, New York

• Supported marketing campaigns for Broadway productions such as Tony-Award winning Kinky Boots, Phantom of the Opera, Anything Goes and more
• Monitored and created content for production’s social media channels like American Idiot
• Cultivated partnerships with outside vendors for ticket promotions and related events that integrated campaign messaging
• Participated in meetings with industry leaders and strategized marketing tactics for future productions

Bachelor'S Degree, Marketing Communication, Senior

Activities and Societies: President of Emerson College Fashion Society, Minor in Psychology, Previous Fashion Editor for Em-Magazine

Education record