Tess Babbitt Email & Phone Number

Chicago, Illinois, United States

Diverse Client Experience: Worked with clients across multiple industries, including beer, health insurance, consumer appliances, and cable/internet, demonstrating adaptability and industry-specific expertiseManaged Integrated Campaigns: Oversaw TV, OOH, Radio, Paid Media, and Website Development, ensuring timely and budget-compliant delivery of consistent assets optimized for platform best practicesCoordinated Agency Collaboration: Led cross-disciplinary teams across multiple agencies, maintaining alignment with overarching program goals and ensuring seamless executionBudget Management: Supervised accounts with budgets ranging from $1 to $2 million, ensuring effective allocation and tracking of resourcesClient Relationship Management: Cultivated and sustained client relationships, serving as the primary contact for ongoing workstreams and overseeing day-to-day operations and budget managementFostered Career Advancement: Managed and mentored a team of 2-3 direct reports, including conducting performance reviews and providing constructive feedback to support professional growth and development

Chicago, Illinois, United States

Account Management: Supervised the day-to-day operations of multiple accounts, effectively balancing client priorities and budget constraintsE-Commerce Web Development: Directed complex e-commerce projects, including product launches, promotional campaigns, and content-forward pagesUncovered Actionable Insights: Collaborated with analytics teams to evaluate campaign performance, deriving actionable optimizations and insights to enhance in-market workOptimized and Enhanced Processes: Identified and addressed inefficiencies in daily operations, collaborating with cross-discipline leads to streamline promotion launches, including creative approvals, quality assurance, and final execution

Chicago, Il

Greater Chicago Area

• Implemented new dynamic banner process for clients (and the internal Account team) which included aligning on processes across client, internal development and account teams. Also involved updating creative briefing materials to incorporate new strategic insights and guidelines and educating educating team members on new capabilities.• Coordinated day-to-day TV and 360 GTM campaigns from concept approval to shipping final tactics• Attended and managed a TV production, including coordinating timelines with all parties, managing client expectations on set and ensuring all necessary shots were captured • Supervised and mentored multiple AAE team members, adjusting management styles based on each person’s strengths • Built and fostered numerous client relationships across creative and media. Also led the initiative of a new bi-weekly meeting where all client teams meet to discuss ongoing and upcoming digital media campaigns to ensure consistent communications between teams • Continued to lead the strategic and creative development of large Digital Response campaigns, including Facebook tactics (static and video) and dynamic banners• Partnered with Analytics to understand and garner insights from digital performances in order to influence briefing materials and uncover creative learnings for future campaigns

Chicago

• Became well-versed in managing client communication and providing feedback to the creative team in constructive ways• Accountable for timelines for all digital deliverables, including briefing, reviews and trafficking assets• Built relationships with media partners and collaborated on strategic media insights for digital campaigns, included developing media plans featuring new creative placements

Chicago

• Worked with Kellogg’s brands such as Frosted Flakes, Froot Loops, Rice Krispies, MorningStar Farms, and an overall cereal and milk awareness campaign• Drafted media pitches, social content, client updates and materials, and created extensive media lists• Garnered media placements for clients in broadcast, print, and online such as the Boomer & Carton Radio Show in New York, About.com, and several popular blogs• Created reports on competitor and industry news and conducted research for client reference• Monitored and tracked media placements for clients, including a Cereal and Milk campaign with over one-hundred million media impressions and involvement with celebrity sponsors

Emerson College

• Contributed ideas and designs to campus-wide marketing campaigns for students as well as events partnering with companies throughout Boston • Managed a budget of over $10,000 • Planned and executed over fifteen campus-wide events that included content creation, implementing deadlines, partnering with outside vendors and managing on-site teams

New York, New York

• Supported marketing campaigns for Broadway productions such as Tony-Award winning Kinky Boots, Phantom of the Opera, Anything Goes and more • Monitored and created content for production’s social media channels like American Idiot• Cultivated partnerships with outside vendors for ticket promotions and related events that integrated campaign messaging • Participated in meetings with industry leaders and strategized marketing tactics for future productions

Bachelor'S Degree, Marketing Communication, Senior

Activities and Societies: President of Emerson College Fashion Society, Minor in Psychology, Previous Fashion Editor for Em-Magazine

Education record