Tess Bancroft Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, Australia

• Delivery of key lifecycle journeys and retention marketing communications that will help inform, educate and engage Linkt customers and inspire customer advocacy. Key areas of delivery:
• Managing customer communication journeys and lifecycles, including mapping of communications touch points, optimising in-journey communications, and understanding customers impacts, pain points and moments of truth
• Contributing to the strategy and implementation of journey-based campaigns for… Show more Delivery of key lifecycle journeys and retention marketing communications that will help inform, educate and engage Linkt.
• Contributing to the strategy and implementation of journey-based campaigns for tailored customer segments
• Copywriting and coordination of the relevant communication & data requirements for each campaign
• Liaising with internal stakeholders and external parties to ensure project activities related to customer communications are delivered on brief, on time, and on budget

Melbourne, Victoria, Australia

• Delivery of marketing and customer communications campaigns to support business objectives, using customer data and insights to develop segmented and personalised content.Key areas of delivery:
• Development of key mandatory and transactional communications to drive behaviour change and drive business objectives
• Proactive customer communications to drive engagement, and business objectives (digital adoption, payment optimisation, cost to serve etc)
• Develop data briefs… Show more Delivery of marketing and customer communications campaigns to support business objectives, using customer data and insights to develop segmented and personalised content.Key areas of.
• Develop data briefs, reporting, and targeting strategies
• Development of communications to manage customer incidents including understanding and mapping customer impacts, developing messaging and communications

Melbourne, Australia

• Develop strategies and manage the execution of mutli-channel end-to-end campaigns, including creative brief submission, coordination of team deliverables and implementation of digital marketing activities, in line with.
• Coordinate all digital marketing channels including social media, email, automation, push, SEO & SEM and on-site advertising, ensuring all activities focus on sales and customer retention, while using data to adjust….
• Coordinate all digital marketing channels including social media, email, automation, push, SEO & SEM and on-site advertising, ensuring all activities focus on sales and customer retention, while using data to adjust.
• Report and analyse digital marketing and campaign performance using Google Analytics, CRM systems, Facebook Business Manager and other social media analytics tools.
• Lead the marketing team and several contractors to optimise workflow and manage their performance, training and progression.
• Utilise and manage the customer lifecycle to segment audiences and find areas of opportunity for marketing activities.

Burwood East, Victoria, Australia

-Developing and implementing social media, website, digital and traditional media campaigns that integrate with other communication activity to promote RSPCA Victoria’s programs, products, services and advocacy campaigns-Writing content and sourcing images for a wide variety of digital and traditional campaigns, tailoring the communication style and.

Burwood East

Burwood East

Frankston

Bachelor Of Communication, Communication And Media Studies

During my time at university I studied areas of Communications, Public Relations, Film & Television, Marketing and Tourism. I graduated.

Vce