Achievements:- NPD launches: Big M Blue Heaven (#1 selling NPD in Victoria) & Zooper Dooper flavoured milk (by Ms)- 2021 Masters Regatta (partnering with Southern Cross Austereo)- 2021 Fathers Union campaign - Improved through the line support for key initiativesResponsibilities: - Brand review & planning – performance & opportunity analysis, competitor analysis & future activity planning - Communications & Media planning – communications strategy, activity briefs, idea evaluation, channel selection, touch-points & creative production- Digital & social – develop and execute digital strategy, identify & set key performance measures, understand legal & social guidelines- End to end NPD & consumer promotion management – Opportunity analysis, business case & stage gate process, venture team lead, outlet segmentation & channel selection, financials including P&L analysis, customer & sales support, packaging development, communication & creative development and execution of through the line marketing support, campaign reporting during and post campaign execution.

Achievements:- Peer voted A-Gamer Marketing Award in 2019 - End to end management of 2020 Zooper Dooper Summer campaign – including national displays in Coles/Woolworths, consumer promotions in Independent Grocery/Convenience, ecommerce & social marketing, budget and post campaign reporting- Develop relationships with new agencies (Brand Crush & Campus-Group) to implement innovative sampling activity for Dare Sparkling – Culture Kings & co-working spaces- Successful implementation of portfolio consumer promotion campaigns: +8% uplift and over half a million entries- Successful customer collaboration with ‘On the Run’ stores in SA for Farmers Union Iced Coffee merchandise campaign; +27% uplift and complete distribution of prizes- Working with Brand & Sales teams to plan, guide & execute all facets of national & state-based Brand activation for key campaigns. - Project leader for large national consumer promotions for Dare, Big M, FUIC, Masters, Daily Juice, Zooper Dooper & The Culture Co. This included gate paper submission, lead VT meetings, pack artwork, develop tailored customer marketing activity, develop clear path to purchase via OOH, digital marketing & instore visibility, sales force collaboration, sales supporting tools, legal requirements, budget management ($1m+) & provide weekly and post campaign reporting. - Manage relationships with partnering agencies to generate through the line campaign strategy & execution.- Employ creative communication tactics & selling tools to engage sales teams & customers to support Marketing initiatives- Manage all internal events & launches- Experience in sponsorship assisting with Melbourne City Football Club (Big M) & Melbourne Stars (Zooper Dooper)- Review and report on performance results of activation campaigns

- Own and deliver all facets of brand marketing activations for milk, yoghurt and juice brands including Dare, Big M, Dairy Farmers, Farmers Union, Pura, Complete Dairy, Masters, Zooper Dooper, Daily Juice and Yoplait - Project Manage Lion’s largest national milk beverages portfolio campaign ‘Grand in Your Hand’ – includes pack artwork changes across 25 SKUs, bespoke customer marketing activity, POS management, sales force collaboration, consumer promotion (state specific), budget management ($650k+) and regular business updates with weekly and post campaign reporting- Collaborate with partnering agencies to generate campaign strategy – online marketing including social accounts, website and email, out of home and in store marketing- Manage relationships with Lion customers to develop joint marketing plans; Woolworths and Coles, Independent Grocery, Local Trade and Convenience channels - Create and manage internal product launches and promotional events- Utilize IRI Aztec scan data and keep up to date with shopper marketing analysis to influence activation strategy and construct field selling tools with channel, category, brand and product insight- Sponsorship assistance with Melbourne City Football Club and St Kilda Football Club- Review and report on results of activation campaigns and use feedback to guide future strategy- Create selling tools for sales to ensure successful implementation in the FieldAchievements:- Successful implementation of the inaugural ‘Grand in Your Hand’ campaign; $2.1m ROI, +8% uplift and exceeded entry target by 50% with over half a million consumer entries - Successful customer collaboration with ‘On the Run’ stores for Farmers Union Iced Coffee merchandise campaign; +27% uplift and complete distribution of prizes - Attracting 200+ people to internal product launches and events- Developing unique sampling events to support new products launches including Creamery & Co, The Complete Dairy and Dare Cold Pressed

Lion is one of Australasia’s largest food and beverage companies employing more than 7,000 people in Australia and New Zealand.Responsibilities:- Creating and implementing processes to facilitate successful brand activation. - Organising the annual ‘National Sales Meeting’ - Working in a team that is the conduit for sales and marketing - Drive Marketing & Sales teams to adhere to Lion’s activation processes – this is especially important to ensure regular sales communications are of high standard, adhere to deadlines and include accurate and relevant information for our Field & Customers- Delivery of quality sales tools for our Field and wider business - Redeveloping and maintaining the Marketing and Sales sharepoint site ‘Launchpad ‘- Developing and updating state product brochures for the network and local trade customers- Working with external suppliers to develop and negotiate solutions for the delivery of point of sale, promotional and storage of Lion owned hardware and merchandise- Member of the Safety and Wellbeing team Achievements:- Awarded 'Team Memeber of the Year' for 2017- Managing Activity planning with the Independent Grocery team in F17- Working with the Milk Beverages Marketing team to activate the recent ‘Milk Beverage Blitz’ in Local Trade and Independent Grocery, as well as 2017 summer campaigns ‘Masters Recovery’ and ‘Ms Summertime’.- Managing the recent Dare Cold Pressed customer launches in BP, Coles and Woolworths head offices- Co-ordination of the annual 'National Sales Meeting' for all Lion Dairy and Drinks sales and marketing colleagues in 2015 and 2016; 3 days, 350 delegates, 48 presenters, 28 presentations and SPOTY awards evening- Recommendation and employment of a new national solution for the LD&D hardware and merchandise storage to save money and improve processes- Implementation of new activation process between marketing and sales teams across Australia

Morgan Lovell specialises in interior design, construction and workplace consultancy. Clients include LinkedIn, Tesco, Harley Davidson, Genesis Oil and Gas, Manchester United, Autodesk, Nuffield Health, British Council, Egmont and Talk Talk. - Managing Morgan Lovell events program designed to seek business opportunities. Our events attracted 300+ influential people from all industries across the United Kingdom (6-10 a year)- Monitoring of success and lead generation and business opportunities through media analytics- Working directly with clients to create presentations for ML events. This entailed setting a structure and developing the visuals using PowerPoint and Prezi- Email marketing – sourcing data of 30,000 targeted contacts from CRM (Microsoft Dynamics), writing email copy and manage links. - Video – Assistant director of filming the completion of client fit outs; particularly lighting, time lapse camera locations and sound- Social media management to assist with seeking business opportunities including Twitter, LinkedIn and YouTube - Web development - collaborative effort to develop new company website released in 2013. Solely responsible for website for ‘Soho Sculpture Prize’ initiative- Written communications for regular press releases, email marketing, internal and external newsletters and web copy- Continued professional development including courses in copywriting, events management and digital marketing Achievements:- Significant increase in registration and attendance at ML events; from 60 registrations per event up to 300+ registrations per event (hosting repeat functions in some cases to meet demand)- Generating leads and winning business from ML events (from 6 to 10 job wins in a year)- Increasing YouTube views with ‘Office design of the future at Autodesk’ currently at 50,000+ hits- Seeking opportunity and out of the box marketing initiatives such as ‘Charity SOS’ and ‘Soho Sculpture Prize’

Music4Children was formed in 2005 by a small group of musicians to help orphans in Nepal. The charity is based in London, and now has a strong focus on engaging with young people to help them realise musical potential. Famous ambassadors include Elle Macpherson and Sting. Responsibilities- Managing local London events including promotion, stage management and marketing practises- Assistance booking local acts and international talents for small and large events- Promoting and organising extreme events – Music4Children has accomplished two Guinness World Records including the Worlds Highest Gig and World’s Longest Gig to raise funds. Accomplishments- Gaining attendance at local live music events of 300+ - Record fundraising and attendance at ‘CatScratch fever’ event assisting both Music4Children and the Brixton Cat House

Some of my personal development and work experience has been driven by my love of music and dedication to helping talented artists be heard. I have helped many artists by:- Promoting and booking gigs both freelance and with Hot and Delicious Records - Overseeing social media platforms- Record distribution- Tour management- Developing networks both in Australia and the UKAchievements:- Working with some great talent including Dallas Frasca, The Happy Endings, Vida Cain, The Adventure Spirit and Stevie and the Sleepers to name a few.- Excellent relationship management skills as proven by creating networks (and friendships) with industry gurus in Australia and the UK- Regularly behind the scenes are small and large scale events including the Metal Hammer Awards, Sonisphere, Good Vibrations and Aussie BBQ

Working on a variety of promotional campaigns with agencies Mash, Linq Promotions, RPM Ltd, Promotional Faces and PeoplePeople (London, UK), Powergirls (London, UK) Condour (London UK)Responsibilities- Supervising and organising up to 20+ staff to promote at large scale events and campaigns- Represenative of various brands and industries including Aviva (London), Diageo (London), Proctor and Gamble (London), Rimmel London, Citizen, Streets, Optus, 2010 World Cup and VodafoneAchievements:- Successfully executing national Olympics campaign for Aviva across England- Acting and performing for 'Sensation - Ocean of White' event in London at O2- Supervising large ambassador teams

A professional body representing current and future Chartered Accountants in Australia. The Chartered Accountants currently employs 300+ staff nationally. Responsibilities- Development and implementation of marketing campaigns and events- Employer and manager of the Student Brand Champ promotional team (12 employees)- Relationship development and management with large organisations including Big 4, banks, mid-tier firms, corporate companies, government, high schools and universities- Analysing and generating new and improved marketing strategies - Brand management including collateral monitoring, direct marketing, digital marketing, brand strategies and frontline presentations- Regular written communications for collateral, web copy and monthly media releases for both internal and external publications- Keeping up to date with global activity for ‘Global Accounting Alliance’ - CRM management- Meeting personal KPIs regarding relationship development with employers, membership retention and attendees at promotional and member events- Regular interstate travel for events and business conferences - Budget management of up to $80,000 - Continued professional development including sales training, presentation skills, negotiation and networking skills, leadership training and events management trainingAchievements - Promotion from Marketing Coordinator (graduate position) to Senior Relationship Consultant - August 2008- Employee of the month for January and February 2010 for Victoria and Tasmania- Exceeding attendance targets at promotional events- Organisation and promotion of events which have an attendance of up to 500 people in Victoria and Tasmania- Development and management of the ‘Student Brand Champ’ promotional team- Increased skill and confidence in public speaking and presentations to board committees and crowds of 10 to 500 people

The team at Barefootprints created one of the most environmentally friendly music festivals, Fest La Frog, held in Australia (maybe the world!) and has successfully progressed into its fourth year.Responsibilities- Identify and book suitable music acts (25 in total) - Management of all promotional mediums for bands and the event including website, social media, street press and direct marketing - Creating and implementing promotional campaigns for fundraising events- Stage management and backline set up- Secure sponsorship for future eventsAchievements - Organisation of a successful event with over 1500 attendees- Successfully locking in major radio stations for sponsorship in 2012

Hot & Delicious Records is committed to creating band brands & business opportunities for artists/musicians within Australia & globally through artist management, events, sponsorship and syncing opportunities Responsibilities - Creating relationships with various media mediums such as street press, print media and radio- Booking, managing and promoting gigs both nationally and internationally for current band catalogue- Attending networking functions such as BEAT magazine managers sessions and conferences such as ‘Face the Music’ to network and keep up to date with the industryAchievements- Successfully organising regular gigs at popular venues around Victoria- Successfully building relationships and networks within the industry

Responsibilities- Manage all facets of customer care – sales, managing complaints and product repairs- Establish and exceed sales targets- Managing store as 2IC when required- Interview, hire and train new staff members- Manage monthly stock - Assist with merchandising and window displays- Working as a team to exceed customer expectations- Attend customer service and sales training (once a year)Achievements- Sales performer of the month April, May, June, August, September, October and November 2006- Sales performer of the quarter in 2007- As a team, we were rewarded 3 Mobile number one store in Australia in 2006

R.C.Roberts Pty Ltd was one of Australia’s leading furniture manufacturers. Provides the highest volume of bedroom suites and holds a proven tract record of design leadership. Responsibilities- Working in various areas of the business from distribution, manufacturing and administration- Assisting with companies online presence - Learning the ins and outs of basic business managementAchievements- Visited China with the company to gain an understanding about importing goods from China around the world- Growing up with a family business environment was an excellent way to develop my commercial skills