Tess Smith Email & Phone Number

Kirkland, Wa, Us

Sacramento, California, Us

Southlake, Texas, Us

Achievements:Strategic Growth: Spearheaded transformative marketing growth, achieving a robust 30% YoY company growth by enhancing our digital presence and optimizing the events lead funnel. This also led to a 15% increase in customer retention rates and a 22% growth in market share.Team Leadership: Expanded the marketing and events team from 3 to 10, fostering high performance and an inclusive work environment, resulting in a 40% increase in team productivity and innovation. Additionally, improved employee retention by 35% through enhanced team engagement and development programs.Brand Visibility & Community Engagement: Enhanced brand visibility and community engagement through targeted digital campaigns and strategic events, increasing Return on Ad Spend from a 6 to 1 ratio to 21.5 to 1, while in tandem, improving conversion rates by 28%. This also resulted in a 50% growth in social media followers and a 30% increase in website traffic.Organizational Change: Led a major organizational change initiative that streamlined operations, reduced overhead costs by 18%, and increased overall efficiency by 25%.Event Management & Budgets: Managed and executed over 4 large-scale events annually, an event strategy encompassing over 250 tradeshows and conferences, effectively managing budgets totaling over $3 million and ensuring a 95% satisfaction rate among attendees.Performance Marketing & Integrated Marketing: Developed and implemented integrated marketing campaigns that boosted lead generation by 49%, significantly enhancing business development efforts and driving a 32% increase in sales pipeline value.

Seattle, Washington, Us

Achievements:Full Funnel Marketing Operations: Led the development and implementation of Project G'Day at Prime Video, centralizing all marketing processes, templates, and resources to enhance campaign management efficiency. This resulted in a 35% reduction in campaign launch times and a 25% increase in overall campaign effectiveness. (Prime Video Platform, Brand, Sports, Channels, Campaigns)Global Business Operations: Spearheaded Quarterly Business Reviews and other strategic initiatives to align global business operations with organizational objectives. These efforts led to a 20% improvement in cross-functional collaboration and a 15% increase in operational efficiency. (Quarterly Business Reviews, Financial Planning, International Process Review and Scale, Process Design, Team Directory, SOPs, Playbooks, Change Management, Internal Website Development, Mechanism Design, Onboarding and Professional Development)

Seattle, Us

Internal ProgramsProject Atlas: Launched Project Atlas, a cross-functional global program, boosting leads, brand awareness, and customer acquisition, resulting in a 20% increase in new customers and 15% growth in existing accounts.Finance: Developed financial plans and launched a performance scorecard, improving employee performance by 25%.Leadership: Hosted a Professional Development series, increasing employee participation and skill enhancement by 30%.Business Writing: Led Quarterly Business Reviews, improving strategic alignment and execution by 20%.Services: Launched Paid Services engagements and statements of work, increasing service revenue by 10%.Implementation Playbooks: Created playbooks to standardize processes and improve efficiency by 18%.Customer Facing ProjectsStrategic Customer Engagements: Managed over 200 engagements in Healthcare, Education, and Commercial sectors, increasing customer satisfaction and retention by 25%.Procure to Pay Solutions: Designed and implemented solutions with e-procurement platforms and financial systems, reducing procurement cycle times by 30%.Customer Relationships: Maintained relationships, communicating with technical and non-technical audiences at the C-suite level, enhancing loyalty and driving a 20% increase in upsell opportunities.Voice of Customer (VOC) Program: Managed the VOC program, developing new product features with senior leaders, resulting in a 15% increase in product adoption and account growth.Adoption of Solution Sets: Drove adoption of solution sets, beta programs, and digital transformations, contributing to a 20% increase in revenue and customer satisfaction.Awards2020 "Peculiar" Award Recipient2019 "Consistent Performer" Award Recipient

Seattle, Wa, Us

Team Leadership: Led a team of 7 Assistant Managers and 200 Associates, fostering a high-performance culture and ensuring operational efficiency.Third-Party Delivery Launch: Successfully launched third-party delivery services, transferring dispatch operations from the local Fulfillment Center to Centralized Operations in Seattle.Staff Development: Managed, developed, and coached Assistant Managers and Associates, enhancing productivity and performance through individual throughput measurement and feedback. Promoted two Assistant Managers to Area Managers and thirteen Associates to Process Assistants.Staffing Projections: Calculated and organized staffing projections to support efficient and balanced performance, achieving a $0.60 variable cost per unit and a 31 throughput.Operational Efficiency: Identified and removed operational barriers, leading dispatch and fulfillment operations to streamline processes.Process Improvement: Proactively led process improvement initiatives, utilizing incentive programs and individual associate rate analyses to enhance buy-in and raise productivity standards.Achievements: Placed #2 in the Prime Now worldwide network and #1 in North America for Outbound efficiency.

Folsom, Ca, Us

Strategic Leadership: Crafting and executing long-term business plans to ensure sustainable growth and market leadership.Creative Direction: Overseeing the creative process, from concept development to final production, ensuring that each project aligns with clients' visions and delivers exceptional value.Team Building: Recruiting, training, and leading a talented team of filmmakers, editors, and creative professionals, fostering a collaborative and innovative work environment.Client Relations: Cultivating strong relationships with clients, understanding their unique needs, and delivering tailored solutions that exceed expectations.Marketing and Branding: Developing and implementing comprehensive marketing strategies to enhance brand visibility, attract new clients, and drive business growth.Business Development: Identifying and pursuing new business opportunities, partnerships, and collaborations to expand market presence and service offerings.

Oakland, California, Us

Achievements:Social Media Management: Created content and engagement programs to boost community connection and event promotion.Instagram Launch: Grew #MillsCollege from 400 to over 10,000 tags within the first year.Rebrand Leadership: Conducted and analyzed insights from focus groups.Campaign Performance: Evaluated asset performance to enhance high-value audience (HVA) targeting.Website Development: Built a new admissions website with SEO enhancements aligned with prospective student interests

Bellevue, Us

Event Management: Organized and led an international event in Melbourne, Australia, focused on highlighting small and medium local travel suppliers. Successfully increased attendee engagement by 40% and facilitated business opportunities for over 50 local suppliers, boosting their visibility and sales.

San Francisco, Ca, Us

Why I loved this role: I loved my role as Marketing Intern at Parnassus Investments for witnessing firsthand how socially responsible investing benefits business, people, and the planet, reinforcing my belief in purpose-driven work that creates positive, sustainable impact.

Master Of Business Administration (Mba), Marketing

Bachelor Of Arts (B.A.), Economics, Music