•Assess clients’ marketing and public relations needs, develop, execute and manage strategic campaigns•Uphold each client’s individual brand, mission and objectives•Proactive awareness to manage any and all crisis communication responses, diffuse and divert any potentially damaging materials, issues and situations from reaching the media or business community•Regularly monitor clients’ industry and its competitors in identifying opportunities to be positioned as the industry leader and authority, ongoing assessment and evaluations of overall industry trends •Work closely with company leaders in achieving organization’s long-term goals while resolving any possible and immediate challenges with internal and/or public perception •Utilize current professional relationships with news executives of local, regional and national TV news stations and print newsrooms to secure ongoing positive media coverage for clients•Coordinate with news executives on accurate information in representation of clients, develop talking-points for clients, provide on-air coaching for verbal and non-verbal communication to any and all company spokespeople•Partner and collaborate with clients’ internal marketing and communications teams to provide a cohesive, strategic approach to exceeding company objectives •Negotiate and manage ad buys for clients for TV, online and print advertisement campaigns, working within budget while maximizing visibility to impact clients’ desired target market•Develop and execute appropriate social media campaigns, write any needed collateral and communication pieces for both internal and external use, approve company ads to ensure compliance, consistent branding and messaging•Attend, contribute to and lead company executive meetings to present reports of PR, marketing efforts and quantifiable results

Includes, but is not limited to the following television news stations, productions and job descriptions:•KNXV-TV ABC 15, Phoenix, AZ Feature Reporter / Producer - “Sonoran Living Live” Arizona’s Premier Lifestyle Magazine Show•KVUE-TV CH. 24, ABC Affiliate, Austin, TXMorning Anchor for “Daybreak” weekday newscast•KGUN-TV CH. 9, ABC Affiliate, Tucson, AZ General Assignment Reporter with emphasis on investigative, border and immigration issues, reported for all newscasts both “live” and taped news segments •KPNX-TV CH. 12, NBC Affiliate, Phoenix, AZGannett Reporter – Sole recipient selected from a nationwide pool of applicants for a one-year “on-air” reporter development program, closely supervised by Gannett news managers •KMIR-TV CH. 6, NBC Affiliate, Palm Springs, CAGeneral assignment reporter for late night 11 p.m. newscast “live” and taped early morning news segments •KNBC-TV CH. 4, NBC Affiliate, Burbank, CA Production Assistant / Booking Agent “FIGHT BACK! WITH DAVID HOROWITZ” (The first nationally syndicated consumer advocate show) •City of Tempe, AZ, City of Peoria, AZ Contract on-air host reporting on local government news, city-wide initiatives and community programsSUMMARY OF VARIOUS POSITIONS: •Reported daily “on-air” general assignment stories as dictated by local, regional and national current events•Reported on special “in-depth” investigative news segments as determined by news directors•Initiated, cultivated and sustained positive working relationships with local, regional and national government agencies for purpose of ease of accessibility to key leaders for interviews -Speaking at various community and charity events to promote positive PR•Participated in ongoing professional development workshops to stay proactive and proficient in the ever-changing and advancing technologies of electronic/broadcast news

•Secured ongoing media coverage citing hospital physicians as the authority in their respective medical specialty, provide on-air coaching for physicians and coordinate with news executives for accurate representation of hospital and physicians •Maintained a positive image of unsurpassed patient care, state-of-the-art medical technology and health care services •Managed any and all crisis communications both internally and externally while in constant communication with senior level leaders, department directors and key physicians involved in the situation at hand•Worked with the hospital’s leadership team and department directors in developing PR and community outreach campaigns that would best highlight key physicians •Provided support in any and all hospital communications efforts, both system-wide and externally•Attended and presented speeches at various community and professional events as a representative of the hospital for purpose of goodwill, positive public relations, and building affiliations and partnerships within the healthcare field•Wrote, designed and edited internal and external JC Lincoln websites for internal and external users (weekly newsletters, recognitions, calendar of events, and more) •Worked closely with the North Mountain John C. Lincoln campus PR team in reaching and exceeding system-wide objectives

•Advanced client’s sales, and implemented a strategic PR/marketing campaign for a full service agency - Bill Keswick •Edited website content and wrote any and all client specific collateral

•Generate and secure news media placement on TV, radio, newspapers, magazines and online news sources of positive stories within the hospital to showcase the multitude of physicians, medical advances and inspiring patients and other human-interest stories •Manage any and all crisis communications both internally and externally while in constant communication with senior level leaders of various Banner Health campuses and corporate VPs •Support any and all PR efforts within the community, state and country to continually uplift and maintain hospital’s positive image •Provide on-air/public speaking coaching to all physicians and team members prior to any media interview or public speaking engagement •Write regular internal newsletters and newspapers for purpose of keeping each employee abreast of all issues and events pertaining to the Glendale facility as well as system-wide initiatives •Provide ongoing support to various internal departments in their efforts to communicate effectively and positively to their employees and patients•Organize events for any department needing support in their internal and community outreach campaigns•Implement and support any and all policies and procedures deemed as standard by corporate and to positively communicate those standard to all employees