Responsible for concept and design direction of private label and licensed brands. Partner closely with executive team to strategize new and existing business opportunities.

Responsible for the design and creative direction of celebrity licensed brands, private label and in-house brands. Partnered with the executive team on business strategy and growth initiatives for the company. Collaborated with external creative agencies to develop and implement marketing plans for each brand.

Oversaw the creative direction and brand development of the MarlaWynne and Wynne Layers collections. Worked closely with retail and manufacturing partners to design and develop monthly deliveries balancing commercial needs while protecting the brand DNA and expanding the business. Partnered closely with CEO to create marketing initiatives including social media strategy and content creation.

Responsible for the creative direction and rebranding of the in-house label 6th & Lane. Drove concept and design strategy, leading the design team to create balanced assortments while identifying key items to meet the business needs. Partnered closely with cross-functional teams in the execution of the re-launch including all marketing initiatives. Oversaw exclusive designer collaborations from concept thru to production.

Oversaw creative direction of TSE Women, TSE Men, tsesay and Accessories.