Tess Harkin Email & Phone Number

New York, NY, US

Leading the creation of Assemble's newest team focused on on building online communities, tracking trends, and developing tailored responses across social platforms

Pitched, developed, and wrote a weekly newsletter for staff, clients, and industry stakeholders breaking down social trends, internet culture, platform updates, current events, and insights on digital strategyCoordinated with celebrities and influencers on campaigns from paid partnerships to political endorsementsPerformed qualitative and quantitative.

Worked across corporate and political clients to develop, execute, and optimize paid and organic digital campaigns Managed client communication, researching new technology for campaign use, growing and maintaining vendor relationships, copywriting across platforms, pulling reporting, monitoring KPIs, and providing actionable insightsManaged grassroots.

Greater New York City Area

Wrote digital ads and social copy for audiences around the country as part of a $153 million programReached 37.4 million people in crucial swing states to help deliver the election to President BidenCoordinated across media and analytics teams to improve content strategy and develop creative briefsStrategy and creative ideas decreased Trump approval by.

Greater New York City Area

Created and scheduled content across Facebook, Twitter, LinkedIn, YouTube and internal employee advocacy platform Increased followings across platforms by approximately 28k new users compared to the previous quarterDrove a 24% increase in impressions and 11% engagement increase compared to the previous quarter

Greater New York City Area

- Manage and grow digital presence through creation of daily content for Twitter and LinkedIn- Launch and monitor paid campaigns on LinkedIn and AdWords- Build marketing emails and create weekly performance reports using Cognos- Analyze marketing efforts to provide insights and recommendations in monthly reports using Google Analytics and Data Studio

- Write and design engaging banner, social and native ads for highly competitive midterm elections and projects- Work alongside analytics and media teams to develop and adjust creative concepts- Speak to diverse audiences through conducting independent audience research- Create rapid response content packages in response to the news cycle

Washington D.C. Metro Area

- Build and execute media plans with over $600,000 worth of ad placements for high level progressive, corporate and philanthropic clients- Manage vendor communications, including maintaining relationships and investigating opportunities for new partnerships- Monitor campaign performance daily through data analysis to meet KPIs and ensure full delivery.

Washington D.C. Metro Area

- Assist with constituent related duties such as drafting correspondence, answering phones, and leading tours- Research and draft policy options to be used in creating legislation- Attend both policy and press briefings on behalf of staff as a representative of the office- Update and maintain press lists- Planned an event attended by over 200 people with.

- Media monitoring (compiling daily clips on current elections, corporate sponsors and governors nationwide)- Writing memos and political briefings- Assisting with fundraising events on behalf of Democratic governors and gubernatorial candidates- Assisting in the production of DGA promotional materials- Providing essential support to the DGA staff.

Duties include writing and proofreading press releases, media advisories, blog posts and internal documents, social media development, planning Twitter chats and and helping to plan events, as well as coordinating with the other Directors to present a cohesive message.Worked to organize media placements in publications ranging from Politico to The Atlantic.

-Working alongside the Communication Director to develops strategies to present a cohesive message from KPU on social media platforms, as well as assisting in the planning and execution of events.-Managed social media for events featuring notable speakers such as Jessica Williams, Madeleine Albright and Bill Nye.

Wrote blog posts to be featured on The Huffington Post's Teen section. Topics varied from technology to gun control to interviewing Demi Lovato.In November of 2014, I was asked to go to the White House as part of a special event featured teen journalists. I wrote about the ConnectEd Initiative, and was able to interview and speak privately with top policy.

- Worked alongside founder Emily Raleigh to develop content and create plans for The Smart Girls Group's upcoming video platform.

- Managed the Twitter, Facebook and Instagram for GimmeMo, a non-proft organization started by actress Monique Coleman to inspire and empower young people. - Assisted in managing Monique Coleman's social media outlets as well.

- Transcribed interviews to be used in the recently released book "The Untold Stories of Broadway" (Dress Circle Publishing).

Bachelor’S Degree, Interdisciplinary Studies: Communications, Law, Economics And Government

Activities and Societies: Involved in Student Government, AU Dems, Phi Mu Fraternity, Pi Sigma Alpha and the AU Scholars program..

Education record

Activities and Societies: Fall 2017 Study Abroad Courses: Irish Legal System, Media Law, Northern Ireland: Politics of a Divided Society.