Partnering with Senior and Executive Leadership in identifying needs across the agency, developing recommendations to support them and implementing people-first processes touching all areas of agency life.Department Head: Overseeing the Social Media Management Department by supporting hiring, scoping, resourcing, team building and development, conflict resolution, mentorship, career development and more.Trend Tracking: Developing a proprietary agency-wide tool and supporting processes for identifying and aggregating trends happening on the internet in real time.Onboarding: Crafting a standardized onboarding process inclusive of LS + Cycle at large, all departments and account (client) teams. Inclusive of a series of schedules, documents and supporting checklists and templates (+ a buddy program) to help provide consistency, visibility and ideally make the process as smooth as possible for both those being welcomed into LS / Cycle as well as those responsible for doing the welcoming.Mentorship: Developing and managing a mentorship program for all Social Media Managers designed to give employees the opportunity to identify, better understand and begin to experience the career paths they may be interested in pursuing.Internship: Managing the Laundry Service & Cycle Internship Program (Fall, Winter & Summer), including developing all training, onboarding and program materials for both Interns and Intern Managers, partnering with Wasserman to provide program oversight on and working closely with recruiting all stages of the program.DE&I: Partnering with DE&I leads to ensure all retainer and project teams are aware of the guidance and value DE&I can provide to their teams + work, while creating a standardizing collaboration process between departments to best set up the Council to streamline workloads.

Client Services: Providing oversight and guidance to account work across the agency supporting retainers and projects that primarily touch strategy, creative and production. Operations: Partnering with senior leadership to identify, develop and implement agency-wide processes focused on bettering our people, work and culture.

2020 - 2021: Supporting a variety of clients across the Portland, New York and LA offices including Nike, Lyft, KIND, Dockers, Banfield, Adobe and Amazon (Music, Pets and Sports & Outdoors).2018 - 2019: Working closely with both Nike and Foot Locker to support Nike brand initiatives, product drops and key moments from a unique House of Hoops strategic lens including, original creative, shoppable opportunities, influencer amplification, live programming, extensive paid planning + execution and event support.

Deeply integrating with Twitter’s Live Studio department while managing a diverse team of strategic, creative and content-focused-individuals across three offices. Our team developed and maintained the on and off platform presence of @Twitter, @TwitterSports, @TwitterMovies, etc in addition to amplifying live programming (e.g., Thursday Night Football, red carpet events) across all owned handles.Big moments: Launching Twitter on Instagram and expanding its presence on Facebook. Establishing Twitter’s voice and presence during key moments (e.g., Election Day, Inauguration Day, the Oscars). Supporting Twitter’s social presence for numerous campaigns (e.g., ’What’s Happening, #SeeEverySide, Let’s Go Twitter).

Supporting global people operations across Brands & Properties.

Developing creative and engaging social + digital solutions with a little 😉 and a lot of 👊🏼.As Sparkloft Media's Director of Creative Services, I managed a team of designers, producers, videographers / photographers and project managers. We were dedicated to concepting and executing creative work –– including original content, photography, videography, design, animation and larger-scale web and mobile digital experiences –– across the agency's entire portfolio.Clients included airlines (e.g., KLM, Air France, Alaska Airlines, South African Airways), both domestic and internationally targeted destinations (e.g., Brand USA, South African Tourism, Travel Oregon, Visit Santa Barbara, Ski Utah) luxury clients (e.g., Crystal Cruises), attractions (e.g., Warner Brothers Studio Tours London and Hollywood), consumer goods (e.g., Harmless Harvest) and many more.

Leading a team of senior strategists, content and account strategists and community managers on developing and executing social media strategies, campaigns, influencer tours, and more for a variety of clients in the travel / tourism industry and beyond.

Create, implement and manage social communities and campaigns for a variety of clients in the travel / tourism industry and beyond.