My professional experience comprises art direction, design and layout of books, publications, marketing collateral and digital/print campaigns for small-medium businesses, non-profits, publishing houses, educational institutions and individuals.I have also assisted many small businesses in the design and development of their identity/branding, websites and promotional material.Complimenting my client practice, I develop, design and publish books and resources for creative professionals under my own imprint, Creative Minds Publishing.tessmccabe.com.aucreativemindshq.com

Publishing and distributing high-quality books and resources that provide practical advice and oodles of inspiration for creative professionals.

During my time as Marketing Manager, independent womenswear label Obus achieved significant business growth despite tough retail conditions.Key achievements:– Elevation of Obus' visual look through consistent brand messaging (including tone of voice standards for online comms), EDM design, lookbook design, packaging design and in-store signage– Increased customer's experience of the brand online, both through a redesign of Obus' Shopify online store and through the development of engaging social media content– Development and implementation of unique marketing ideas, with a particular focus on promoting the social conscience and value system of Obus to our audience. We utilised our loyal customer base to fundraise for NFPs such as the Asylum Seeker Resource Centre; One Girl; Create Impact; We Care Nauru; Brotherhood of St Laurence and more.– Development and implementation of a strategy for greater transparency around Obus' manufacturing values and processes, through documented website content and campaign content for Fashion Revolution Week – Increased the profile and visibility of Obus' founder and creative director, Kylie Zerbst by coordinating media interviews, developing original content, and organising live events– Coordination of marketing around brand collaborations, including those with homewares retailer West Elm, ethical footwear brand Radical Yes, and artist Olana Janfa.– Relationship building with media outlets and influencers– Implementation of systems for internal communication of marketing objectives to retail and head office staff

In this contract position, I was responsible for the design and production of all print and/or online distribution of all material promoting Land Victoria business unit initiatives.

As part of small team of graphic designers and illustrators, I was responsible for the design of secondary and tertiary textbooks, non-fiction and trade books, and associated promotional material.