Leading marketing initiatives and driving digital engagement for one of the nation's top universities. Leveraging data-driven strategies to enhance USC's online presence and expand our reach across multiple channels.

Plan and coordinate public programs, student recruitment and digital marketing efforts for UCLA Architecture and Urban Design, a department within the UCLA School of Arts and Architecture. → Plan, coordinate and oversee 35+ onsite and offsite events per year for the department→ Collect and archive faculty and student work for exhibitions and digital marketing purposes → Manage recruitment efforts for AUD programs → Run strategy across social media channels including Facebook, Twitter, Instagram, YouTube and LinkedIn

Drove digital content for SANSO, an LA-based plant design studio. → Developed a three-month Digital Media Plan and oversaw the creative strategy and content development for all digital media outlets including social media channels, website, and newsletters. → Tracked analytics and analyzed results to direct the brand’s digital marketing strategy.

Effectively built and engaged with online communities by overseeing content creation, strategic online promotions, advertising and promoted posts that support client initiatives. → Executed social media projects from start-to-finish, interfacing with both internal team members, clients and external vendors.→ Communicated and coordinated cross-functionally, ensuring that community strategy supports overall brand goals and objectives.→ Analyzed posting data via digital analytics tools to measure digital success.→ Established, built and maintained strong relationships with online influencers and media via local events and online interaction.→ Oversaw community management, monitoring channels to ensure plans are being followed, efforts are consistent and in line with calendars and goals are being met.→ Ensured social media efforts are in line with PR efforts. → Served as final gatekeeper on client reports, content calendars, and long lead strategic plans.

Worked directly with the social media directors to streamline the digital marketing efforts of the website Opposing Views.→ Advised on social media best practices for the strategic creation, posting and distribution of content → Directed the influencer outreach campaign, delegating and overseeing the program's outreach and negotiation efforts

Responsible for patron safety and pool maintenance.→ Maintained constant surveillance of patrons in the facility→ Acted immediately and appropriately to secure safety of patrons in the event of emergency→ Acted as a mediator between the lifeguard staff and management, aiding with training and improvement programs for the recreation department

Assisted marketing directors with their daily tasks. → Worked directly with marketing directors to update marketing plans and touring schedules → Tracked the growth and performance of artist social media accounts → Shared insight on emerging social media trends

Managed social media content and public relations for affiliate websites.→ Took the lead on developing social media content for affiliate websites→ Developed weekly newsletters and email blasts → Worked creatively and innovatively to triple the company’s Twitter referral traffic and more than double overall social media traffic