Tess Y. Email & Phone Number

Maplewood, MO, US

Maplewood, MO, US

Analyzed data from Google Analytics and other platforms to present client reports monitoring month-over-month progress and make recommendations to generate leads and e-commerce sales

Des Moines, Iowa, US

Served as NextGen Climate Iowa’s Digital Director during the General Election by managing social media, developing email campaigns, designing print and digital assets, and working closely with a field team active on 23 college campuses as part of the organization’s youth vote programDeveloped and executed social media strategies for five political clients.

Worked with a team of five to manage social media at the National Speech & Debate Tournament, the largest academic competition in the world, which increased the Highest Daily Facebook Post Reach by 235% and Instagram Hashtag Use by 368% from the previous yearWrote press releases about the National Tournament that received coverage in local and national.

Columbia, Missouri, US

Worked with a team of ten to develop a fully integrated advertising campaign targeting the Youth and Young Adult Market for PurinaManaged social media for the Strategic Communication Career Fair and agency

Columbia, Missouri, US

Promoted the MU School of Journalism by giving weekly tours to prospective students and their families

New York, New York, US

Wrote newsworthy stories about fashion and beauty trends on a tight deadlineGenerated audience exposure by pitching stories with a unique angle and practicing SEO techniques

Studied Fashion Week photos and compiled a trend report/media coverage analysis to understand the impact on the watch and jewelry industry and help PR executives present in-style watches to editors at fashion magazines Developed strategies on how GUESS should display its jewelry at Cowshed Press Day to capture fashion editor’s attentionCompiled and.

Created pages for Quirks on all social media platforms and posted relevant content, engaged with followers and kept track of insights Brainstormed and implemented marketing campaigns with Quirks team, which allowed the store to gain 1,000 Facebook fans and earn more than $12,000 in sales within three months of opening dayWorked with a team of twelve to run.

Chicago, Illinois, US

Sold and marketed Dell computers and tablets to students by working at orientations, collecting field surveys and handing out free merchandiseTweeted from @DellU_MO, an account with over 10,000 followersWorked with the community manager to create national contests, such as Halloween Trivia Tuesday, promote them on social media and monitor their results.

Boston, MA, US

Wrote weekly fashion, beauty and lifestyle stories for the Her Campus websiteHelped promote Her Campus by hanging up flyers and increasing Facebook likes and Twitter followersWorked for Mizzou's Platinum Chapter, which recognized the top 12 Her Campus Branches in the nation

• Supervised a floor of 65 freshmen students by providing emotional and academic support, creating study groups, mediating conflicts, and planning educational programs
• Looked out for the safety and well being of residents by working duty nights, doing bi-monthly health and safety checks in every room, and documenting policy violations
• Advised a hall government of 20 students by allowing them to learn their leadership style, plan events and participated in Mizzou homecoming activities

Wilmington, DE, US

• Sold business casual and professional clothes by creating a personal environment for customers
• Worked as a team with other sales associates and managers to meet or exceed daily sales goals