Sarah Testa Email & Phone Number

Grand Rapids, Michigan, Us

Executive leadership position, reporting to the CEO. Responsible for developing and implementing a comprehensive strategy to accelerate growth and value creation for the company. Lead strategic planning, pipeline development, marketplace insights, innovation, commercialization, marketing and ESG efforts for the company. Spearhead investments in people, process, technology, and capabilities needed to unlock growth. Align organizational resources and priorities to achieve strategic and annual plan objectives. Roskam Foods is a scaled, diversified contract manufacturer that strategically partners with world-renowned food brands, retailers, and food service providers. With broad and expanding capabilities in snacks, frozen meals, frozen and RTE breakfast, confections, dry mixes and more, we welcome the next great partnership.

St Paul, Minnesota, Us

Great River Greening is a Minnesota-based non-profit that inspires, engages and leads local communities in conserving and restoring land and water across Minnesota. Serve as Strategy Committee Chair.

Minneapolis, Mn, Us

Key strategic growth leader and trusted partner to the CEO for the $770MM private-equity owned market leader in better-for-you snacks. Responsible for go-to-market strategy, product portfolio management, corporate branding, product marketing, innovation, strategic selling, commercialization, and talent development. Led multi-function team and reported to CEO. Member of the Executive Leadership Team with active involvement at Board level. Led business transformation through corporate rebranding and culture-building efforts, built and commercialized the multi-year innovation pipeline that significantly contributed to rapid turnaround ($100+ million in margin accretive new products), and championed quality improvements, capability expansion initiatives, and corporate sustainability efforts in support of strategic growth plans.

Oak Brook, Illinois, Us

Strategy lead on the deal team responsible for divesting the Snacks Division and developing the turnaround plan. Reported to the Division President and TreeHouse SVP of Corporate Development. Leveraged extensive business and industry expertise to develop and initiate a comprehensive turnaround plan and position the business to prospective buyers. Efforts stabilized the business, jumpstarted turnaround, and resulted in a successful sale to Atlas Holdings in July 2019.

Oak Brook, Illinois, Us

Led $250MM trail mix and wholesome snacks portfolio. Reported to the Division President with dotted line leadership responsibility for all supporting functions and over 1,000 employees in a matrixed organization structure. Managed full P&L, strategic planning, new product innovation, business development, portfolio optimization, and operational investments and improvements. Generated $40 million in new business wins, successfully managed pricing actions to offset inflation, and optimized the portfolio, reducing inefficient, low margin skus by 25%.

Oak Brook, Illinois, Us

Led breakthrough innovation and marketing for combined $1.2 billion Snacks Division after TreeHouse acquired Flagstone Foods and ConAgra's Private Brand snack portfolio. Reported to Division President and led marketing and R&D teams. Deployed a company-wide stage gate process, created a $200MM+ multi-year pipeline, established exclusive licensing agreements, and successfully extended portfolio into profitable, high-growth category adjacencies. Led team through restructuring and business integration efforts, with lowest turnover in the division.

Minneapolis, Mn, Us

Recruited by the CEO to build and lead the marketing, product development, package engineering, labeling, graphics, and commercialization teams for the private-equity owned, $660 million market leader in better-for-you snacks. Built a high-performing team and all processes, tools, and capabilities from the ground up. Created competitive advantage for the company by becoming the "go to" partner for data-driven insights, innovation, customized solutions, speed-to-market, and flawless execution. Developed and commercialized the robust innovation pipeline that significantly grew topline (+$330 million, 19% CAGR), market share, and margin (+29% CAGR), resulting in the successful sale to TreeHouse at the highest multiple on record for a private label food business.

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Led company-wide brand strategy and portfolio optimization efforts across Target's owned brand portfolio in collaboration with Guest Insights, Brand Marketing, Product Design & Development and Merchandising. Responsible for market insights, brand positioning, marketing plan development, and company-wide training to ensure consistent brand execution across all consumer touch points.

Chicago, Illinois, Us

Led $480 million, iconic Orville Redenbacher's brand. Responsible for full P&L delivery, strategic and annual planning, all facets of brand building, trade planning, new product innovation, pricing, productivity, and leadership and coordination of 50+ person cross-functional team. Delivered double-digit top and bottom-line growth and market share gains in a mature category through product innovation, mix optimization, category management, and world-class integrated marketing campaigns. Earned business of the quarter 2x and ConAgra Business of the Year in 2009 in recognition of outstanding financial performance and brand-building efforts.

Chicago, Illinois, Us

Drove strategy and execution for multiple Snack Division brands including DAVID sunflower seeds, the iconic Slim Jim brand, and Pemmican beef jerky, a manage for cash business. Strategic recommendations for the Pemmican business resulted in a successful brand exit and redeployment of resources to higher growth, higher margin businesses.

Chicago, Illinois, Us

Led $125 million private label Bar & Cereal portfolio. Reported directly to the VP of Private Brands. Managed full P&L, planning, and coordination of cross-functional resources. Exceeded plan (+35% topline growth) through distribution expansion, formula optimization, and successful new product launches.

Chicago, Illinois, Us

Supported all brand-building efforts for Orville Redenbacher's, the division's flagship brand. Led new product launches, package redesign, national promotions, market analysis and coordination of integrated marketing campaigns. Created first-ever marketing plan for the SmartPop! sub-brand, which received full endorsement and became an integral part of the brand strategy. Exceeded financial objectives and grew share of high-margin better-for-you segment.

Worldwide, Oo

Part of Deloitte's Strategy & Operations practice. Consulted for clients in retail, health care and financial services. Worked in teams to recommend and implement strategy, process, and systems solutions. Developed a strong foundation in strategy, analytical problem solving, project management, communications, and financial modeling.

Worldwide, Oo

Mba, Business Administration And Management, General

Bsb, Marketing, International Business