Sarah Testa Email and Phone Number
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Marketing and general management executive with extensive experience in consumer packaged goods, retail, and management consulting. Strategic, people-focused, and commercially driven. Growth-oriented, with a passion for and track record of transforming businesses through innovation, continuous improvement, team and culture-building. Have successfully led multi-disciplinary teams, iconic brands, and product portfolios ranging from $125 million to $1.2 billion in both large and mid-size, PE-backed CPG companies. Creative and critical thinker who creates winning strategies that result in accelerated top and bottom-line momentum, consumer, customer and employee engagement, and competitive advantage. Experienced at building teams, processes and capabilities from the ground up as well as successfully selling, integrating, and standing up businesses. Known as a visionary, high-trust leader and collaborative partner who empowers and inspires teams to achieve exceptional results. Believe that businesses and business leaders can and should be a force for good, balancing the needs of all stakeholders – employees, customers, community and shareholders - to drive sustainable advantage and financial returns as well as greater societal impact.
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Chief Growth OfficerRoskam Foods Jan 2023 - PresentGrand Rapids, Michigan, UsExecutive leadership position, reporting to the CEO. Responsible for developing and implementing a comprehensive strategy to accelerate growth and value creation for the company. Lead strategic planning, pipeline development, marketplace insights, innovation, commercialization, marketing and ESG efforts for the company. Spearhead investments in people, process, technology, and capabilities needed to unlock growth. Align organizational resources and priorities to achieve strategic and annual plan objectives. Roskam Foods is a scaled, diversified contract manufacturer that strategically partners with world-renowned food brands, retailers, and food service providers. With broad and expanding capabilities in snacks, frozen meals, frozen and RTE breakfast, confections, dry mixes and more, we welcome the next great partnership. -
Board MemberGreat River Greening Mar 2022 - PresentSt Paul, Minnesota, UsGreat River Greening is a Minnesota-based non-profit that inspires, engages and leads local communities in conserving and restoring land and water across Minnesota. Serve as Strategy Committee Chair. -
Senior Vice President Strategy, Marketing & InnovationFlagstone Foods Aug 2019 - Jul 2022Minneapolis, Mn, UsKey strategic growth leader and trusted partner to the CEO for the $770MM private-equity owned market leader in better-for-you snacks. Responsible for go-to-market strategy, product portfolio management, corporate branding, product marketing, innovation, strategic selling, commercialization, and talent development. Led multi-function team and reported to CEO. Member of the Executive Leadership Team with active involvement at Board level. Led business transformation through corporate rebranding and culture-building efforts, built and commercialized the multi-year innovation pipeline that significantly contributed to rapid turnaround ($100+ million in margin accretive new products), and championed quality improvements, capability expansion initiatives, and corporate sustainability efforts in support of strategic growth plans. -
Vice President StrategyTreehouse Foods Mar 2018 - Aug 2019Oak Brook, Illinois, UsStrategy lead on the deal team responsible for divesting the Snacks Division and developing the turnaround plan. Reported to the Division President and TreeHouse SVP of Corporate Development. Leveraged extensive business and industry expertise to develop and initiate a comprehensive turnaround plan and position the business to prospective buyers. Efforts stabilized the business, jumpstarted turnaround, and resulted in a successful sale to Atlas Holdings in July 2019. -
Vice President And General ManagerTreehouse Foods May 2017 - Mar 2018Oak Brook, Illinois, UsLed $250MM trail mix and wholesome snacks portfolio. Reported to the Division President with dotted line leadership responsibility for all supporting functions and over 1,000 employees in a matrixed organization structure. Managed full P&L, strategic planning, new product innovation, business development, portfolio optimization, and operational investments and improvements. Generated $40 million in new business wins, successfully managed pricing actions to offset inflation, and optimized the portfolio, reducing inefficient, low margin skus by 25%. -
Vice President Innovation & MarketingTreehouse Foods Feb 2015 - May 2017Oak Brook, Illinois, UsLed breakthrough innovation and marketing for combined $1.2 billion Snacks Division after TreeHouse acquired Flagstone Foods and ConAgra's Private Brand snack portfolio. Reported to Division President and led marketing and R&D teams. Deployed a company-wide stage gate process, created a $200MM+ multi-year pipeline, established exclusive licensing agreements, and successfully extended portfolio into profitable, high-growth category adjacencies. Led team through restructuring and business integration efforts, with lowest turnover in the division. -
Vice President Marketing, Commercialization And R&DFlagstone Foods Feb 2013 - Feb 2015Minneapolis, Mn, UsRecruited by the CEO to build and lead the marketing, product development, package engineering, labeling, graphics, and commercialization teams for the private-equity owned, $660 million market leader in better-for-you snacks. Built a high-performing team and all processes, tools, and capabilities from the ground up. Created competitive advantage for the company by becoming the "go to" partner for data-driven insights, innovation, customized solutions, speed-to-market, and flawless execution. Developed and commercialized the robust innovation pipeline that significantly grew topline (+$330 million, 19% CAGR), market share, and margin (+29% CAGR), resulting in the successful sale to TreeHouse at the highest multiple on record for a private label food business. -
Director Of Marketing & CommercializationFlagstone Foods Sep 2011 - Feb 2013Minneapolis, Mn, Us -
Senior Brand Manager, Owned BrandsTarget Sep 2010 - Sep 2011Minneapolis, Mn, UsLed company-wide brand strategy and portfolio optimization efforts across Target's owned brand portfolio in collaboration with Guest Insights, Brand Marketing, Product Design & Development and Merchandising. Responsible for market insights, brand positioning, marketing plan development, and company-wide training to ensure consistent brand execution across all consumer touch points. -
Senior Brand ManagerConagra Foods May 2008 - Jul 2010Chicago, Illinois, UsLed $480 million, iconic Orville Redenbacher's brand. Responsible for full P&L delivery, strategic and annual planning, all facets of brand building, trade planning, new product innovation, pricing, productivity, and leadership and coordination of 50+ person cross-functional team. Delivered double-digit top and bottom-line growth and market share gains in a mature category through product innovation, mix optimization, category management, and world-class integrated marketing campaigns. Earned business of the quarter 2x and ConAgra Business of the Year in 2009 in recognition of outstanding financial performance and brand-building efforts. -
Brand ManagerConagra Foods Jul 2007 - May 2008Chicago, Illinois, UsDrove strategy and execution for multiple Snack Division brands including DAVID sunflower seeds, the iconic Slim Jim brand, and Pemmican beef jerky, a manage for cash business. Strategic recommendations for the Pemmican business resulted in a successful brand exit and redeployment of resources to higher growth, higher margin businesses. -
Associate Marketing ManagerConagra Foods Jul 2006 - Jul 2007Chicago, Illinois, UsLed $125 million private label Bar & Cereal portfolio. Reported directly to the VP of Private Brands. Managed full P&L, planning, and coordination of cross-functional resources. Exceeded plan (+35% topline growth) through distribution expansion, formula optimization, and successful new product launches. -
Assistant Marketing ManagerConagra Foods Aug 2005 - Jul 2006Chicago, Illinois, UsSupported all brand-building efforts for Orville Redenbacher's, the division's flagship brand. Led new product launches, package redesign, national promotions, market analysis and coordination of integrated marketing campaigns. Created first-ever marketing plan for the SmartPop! sub-brand, which received full endorsement and became an integral part of the brand strategy. Exceeded financial objectives and grew share of high-margin better-for-you segment. -
ConsultantDeloitte Consulting Aug 2002 - Jul 2003Worldwide, OoPart of Deloitte's Strategy & Operations practice. Consulted for clients in retail, health care and financial services. Worked in teams to recommend and implement strategy, process, and systems solutions. Developed a strong foundation in strategy, analytical problem solving, project management, communications, and financial modeling. -
Business AnalystDeloitte Consulting Aug 2000 - Sep 2002Worldwide, Oo
Sarah Testa Skills
Sarah Testa Education Details
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Stanford University Graduate School Of BusinessGeneral -
University Of Minnesota - Carlson School Of ManagementInternational Business
Frequently Asked Questions about Sarah Testa
What company does Sarah Testa work for?
Sarah Testa works for Roskam Foods
What is Sarah Testa's role at the current company?
Sarah Testa's current role is Chief Growth Officer | Multiplying Possibilities.
What is Sarah Testa's email address?
Sarah Testa's email address is sa****@****ods.com
What is Sarah Testa's direct phone number?
Sarah Testa's direct phone number is +165134*****
What schools did Sarah Testa attend?
Sarah Testa attended Stanford University Graduate School Of Business, University Of Minnesota - Carlson School Of Management.
What skills is Sarah Testa known for?
Sarah Testa has skills like Cross Functional Team Leadership, Product Development, Strategy, Management, Marketing.
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