Bringing Global Expertise to Your Digital GoalsAs an experienced Product Marketing Manager with a deep understanding of international markets, I specialize in bridging the gap between business objectives and technical requirements to help you achieve your digital ambitions. My role is to make your goals harmonize with the resources available, creating tailored solutions that deliver real value.🌍 Data-Driven Insights: I leverage advanced data analytics to drive informed decisions, identifying both opportunities and challenges across diverse markets.🔍 Advanced Audit Tools: Utilizing powerful audit tools, I assess the performance of your digital solutions, ensuring they meet the highest standards of efficiency and effectiveness.🎯 Strategic Alignment: I align your business objectives with the technical requirements, ensuring seamless execution that supports long-term growth.🔗 Phygital Integration: By blending physical and digital channels, I create smooth, integrated customer experiences that maximize engagement and impact across international landscapes.📈 Practical, Actionable Solutions: My approach is hands-on and adaptable, offering practical strategies that move your business steadily towards its goals.🚀 ISTQB Certification: With expertise in software quality assurance, I ensure that your digital products are reliable, scalable, and of the highest quality.Why Choose My Expertise?✅ Global Marketing Experience: My strategies are proven to drive results, whether in B2B or B2C environments, and my international experience ensures a broad perspective on market dynamics.✅ Mastery of Tools & Data: I bring advanced skills in data analysis and audit tools, allowing me to optimize processes and drive efficiency across the board.✅ Phygital Expertise: I deeply understand the phygital approach, ensuring that both online and offline channels work in harmony for seamless customer experiences.✅ Continuous Learning: I’m committed to staying at the forefront of industry trends, constantly refining my skills to bring the latest insights and best practices to your team.✅ Cross-functional collaboration: I work closely with all stakeholders, ensuring clear communication and unified goals that drive success across departments and regions.Let's discuss how my international expertise can help your business reach new heights. Reach me at ✉ Tetiana.Romancenko@gmail.com to explore collaboration opportunities.
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Digital Marketing ConsultantHata HubBrussels, Be
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University LecturerState Univercity Of Trade And Economics Oct 2021 - PresentKyivEvery year new program - the world of mobile is changing faster than you can imagine -
Professor Of Mobile MarketingKyiv National University Of Trade And Economics (Knute) Oct 2016 - Oct 2021Kiev Region, UkraineThe world is changing and the language does not have time to accurately capture these changes. Short terms “phygital” and “omnichannel” are complex structures that once began studying had inspired to a course of lectures and an extensive research.
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Channel Development LeadTennant Company Feb 2024 - Oct 2024Anvers, Région Flamande, Belgique -
Software Quality Assurance TesterRtbf Feb 2024 - Mar 2024Brussels, Brussels Region, Belgium -
Teaching ProfessionalEphec Oct 2022 - Oct 2023Brussels, Brussels Region, BelgiumDigital platform project and Delivering Enhanced Customer Experience courses -
LecturerKyiv Academy Of Media Arts Jul 2023 - Aug 2023Kyiv, Kyiv City, UkraineSocial Media: all you need to know about its analytics. -
Data Driven Marketing & Growth HackingSkillsfactory Jun 2023 - Aug 2023Brussels Region, BelgiumEnhanced my expertise in Digital Marketing based on data analysis -
Digital Marketing ManagerAddretail Jul 2022 - Jun 2023Brussels Region, Belgium -
Maître AdjointHaute École De Namur-Liège-Luxembourg (Hénallux) Sep 2022 - Mar 2023Namur, Walloon Region, BelgiumDigital Marketing course and Website audit training -
Head Of Digital MarketingФора Jul 2021 - Oct 2022Киев, УкраинаResource planning, management, reporting and coordination of projects/initiatives to deliver change in line with availability and business requirements. Ensure best practices and processes across the digital team for the consistent delivery of projects. -
Visiting LecturerUniversité De Namur Apr 2022 - May 2022БельгияCourses on Mobile communication and Loyalty programs -
Head Of RetailYves Rocher Jan 2013 - Jul 2019Kiev Region, UkraineDevelopment of the retail sales channel (own stores and stores of franchise partners);Network performance analysis, drawing up and implementation of the network development strategy;Ensuring that stores meet economic targets;Planning and maintaining budgets that support the development of the network (own stores + franchisee partners);Ensuring compliance with Brand standards in stores;Sales management (forecasting, planning, development and control of promotions and PR campaigns, analysis of their effectiveness);Organization of staff training;Development of a motivation system for employees;Team development;Ensuring compliance with the requirements of legislation and regulatory authorities for the organization of retail trade in stores. -
Chief Of Marketing And SalesChallengeaero Aug 2005 - Aug 2012Kyiv City, UkraineProject coordinated: active charter sales, company site and luxury siteObjects:Marketing strategy planning,Media planning (Print and Internet advertising),Elaboration and publishing of advertising materials,Public relations,Articles writing,Organization and participation in International Exhibitions in Switzerland and Russia
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DeveloperFrogwares Ukraine Sep 2004 - Jan 2005Project planning and coordination:Game localisationsAdminastrative workCompleted game project.
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InterpreterStarokiyvsky Regional Court Jan 2001 - Mar 2004Any foreign citizen even accomplished some crime has right to have an interpreter being on trial.
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Teacher Of FrenchEuropean University Aug 2002 - Mar 2003My lessons were much more than lessons, I tried not only to make children remember some words or expressions, they had to understand from the first minute that foreign language is huge help in many situations and that's why they should learn but meanwhile they were enjoying all French - cuisine, traditions, way of living... -
Coordinator Of Scholarship ProgramsDmitry Burago Publishing House Jan 2000 - Jan 2003International conference "Language and Culture" - coordinator,books editing
Tetiana Romanchenko Education Details
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Operations Management And Supervision -
Certified Tester -
Digital Marketing
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Russian, French, Foreign Litterature
Frequently Asked Questions about Tetiana Romanchenko
What company does Tetiana Romanchenko work for?
Tetiana Romanchenko works for Hata Hub
What is Tetiana Romanchenko's role at the current company?
Tetiana Romanchenko's current role is Digital Marketing Consultant.
What schools did Tetiana Romanchenko attend?
Tetiana Romanchenko attended Université Clermont Auvergne, Bruxelles Formation, Isfce, Skillsfactory, Kyiv National University Of Trade And Economics (Knute), Kyiv National University Of Trade And Economics (Knute), National Pedagogical Dragomanov University.
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Tetiana Romanchenko
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