Amy Parker Email and Phone Number

Our team works to build digital marketing solutions that support Global Sales, Marketing and Customer Experience projects for General Motors.

Focus Areas: ecommerce including payments and B2B service experience.

Responsible for publishing a local e-newsletter and website featuring events, activities, products and places for moms, kids and families.Core responsibilities:• Publish and edit weekly newsletter and website with family related content. • Develop relationships with local companies to promote and advertise services and events.• Offer enter-to-win contests based on agreements with companies sponsoring events.• Maintain presence on all social media outlets.

Responsible for establishing and maintaining business relationships with vendors in the wedding industry for a company that provides creative and month-of wedding and event services.Core responsibilities:• Develop and build relationships with wedding vendors in three cities.• Initiate and guide partnerships with venues in order to be the primary recommendation for services.• Represent company at bridal shows and open house events to promote services and obtain client leads.• Maintain Master Vendor spreadsheet to track contact information, working relationship and promotion of vendors• Create and administer monthly bridal survey and summarize results.• Manage the end to end process to receive photos from events worked.• Provide guidance and assistance with website and marketing material.

Managed programs and the roadmap for the Dell.com purchase experience including configuration and payments.Core responsibilities:• Lead Product Manager for a multi-year, multi-phase program to re-engineer widely disparate global e-commerce pricing, discounting and merchandising systems and processes across 7 functional teams and 100+ business stakeholders• Responsible for implementing project scope, timeline and requirement finalization in order to launch the PayPal payment option in 7 countries across Europe and Asia driving $12M+ in incremental revenue• Contributed to defining the vision and customer experience for the future online experience as part of a major effort to rebuild the application and enable device specific views• Gathered requirements and documented business process• Guided business on configuration tool functionality and recommended workflowKey projects:• Online offer management tool consolidation• PayPal launch in Europe & Asia

Managed overall site merchandising for laptops including project implementation, promotional activities, content and testing effortsCore responsibilities:• Managed weekly promotional roadmap to establish cadence and placement of online promotions• Coordinated and managed tests to enhance and optimize site experience• Analyzed and reported weekly site performance metrics (traffic, revenue, units, margin)• Championed search engine optimization for web pages to increase natural-search relevancy• Coordinated online promotions with online advertising, email and high impact placement merchandising to maximize site traffic and conversionKey projects:• Online Visual & Pathing Changes• Fast Track Shipping Option• Online Content & Process Changes• Coupon Code Usage Changes

Managed P&L and overall site coordination including merchandising, promo planning and online demand generation for software and peripheral productsCore responsibilities:• Worked with cross-functional teams on learning content, 3rd party funding fulfillment, site pathing and navigation • Coordinated with Brand and Content Development teams to identify and implement online promotionsKey projects:• Online Chat Assistance Implementation• CSA Process Team Lead• Digital Automation of Software Downloads• Product Showcases• Accessories Learning Center• Printer Learning Center• Build a Bundle• Configurator/Store Improvement and Consolidation• Launch of Super Config

Worked closely with cross-functional teams to create a positive customer interaction ensuring 100% accuracy in execution of weekly promotional changes and other daily changes.Core responsibilities:• Helped drive Brand Marketing errors down from $9M margin lost in FY03 to less than $1M in FY05• Responsible for coordinating and maintaining the Brand audit process with a focus on quality and quick resolution • Assisted with online merchandising responsibilities, aiding in online site reviews, promo changeovers, online campaigns and product launches• Conducted sales training and assisted with internal sales demonstrations for new products or technology• Liaison between Marketing and Sales in regards to offer issues, up sell guides and other broad sales communicationKey projects:• Microsoft Access based Marketing offer management toolKey accomplishments:• Participated in Dell Marketing Mini-MBA class• Completed business process improvement training class

Managed an account set for US Small Businesses with an average yearly spend of $10M. Focused on relationship account maintenance and drive for incremental revenue with an average quota attainment of 111%. Was a member of the Online and Marketing Task Force Team and Career Development Council.

Focused on product knowledge and customer service with a drive for closing the sale in the US Small Business space with an average quota attainment of 114%. Worked with the Dell Diversity team to provide systems for Pepsi and Oxygen Network. Was a new hire mentor.