Bobby Sparks Email & Phone Number

Frisco, Tx

With over 20 years of experience in operations, sales and training, Pike Hospitality has the capabilities and know-how to deliver strategic planning, operational analysis, marketing solutions and mentoring for tactical sales growth and increase valuation of hospitality assets through:*Operational Evaluation – thoroughly reviewed key hotel performance indicators, interview management and supervisory personnel and interact with hotel associates to determine the overall “health” of the hospitality asset*Sales and Marketing Evaluation – reviewed all components of the property’s sales and marketing efforts, including e-commerce and revenue management *Quality Audit Evaluation – provided insight into what needs to be accomplished to ensure the property receives increased QA scores*Ongoing Operational and Sales Consulting – provided routine and ongoing oversight of Operations, Sales and Marketing, Guest Service and Revenue Management on a schedule that is convenient and affordable.Overview:*Providing operational and sales support in assisting hotels, management companies, ownerships groups, and key stakeholders with increase asset value through the fulfillment of leadership roles and direct sales efforts.*Revenue generation to ensure hotel sales and marketing efforts continue during acquisitions, an unplanned deficiency, an asset disposition or while filling an open leadership position to increase an asset's valuation.Key Achievements:*Filling distressed periods with corporate and social groups, new transient accounts, banquet and catering business resulting in a 3% increase in RevPar growth YOY*Restructuring sales deployment resulting in $1.3M increase in topline sales YOY*Pre-opening sales responsibilities and management oversight of critical path plan of a boutique hotel asset while sourcing sales leadership candidates, resulting in $195K in preopening sales revenue

Mclean, Virginia, Us

Overview:*Led sales and marketing efforts for both full-service and focus-service hotels.*Developed and executed comprehensive sales and marketing plans.*Managed sales budgets and directed a high-performing sales team to drive significant business growth.Key Achievements:*Revenue Growth: Increased sales revenues by 13% YTD through strategic rate negotiations and contract management, overseeing a $10.4MM budget.*Occupancy and Rate Management: Surpassed annual occupancy goals by 1.6% during a global pandemic, while increasing average daily rates by 11.3%.*Market Expansion: Successfully penetrated new markets within Corporate, SMERF, Association, Sports, Pharmaceuticals, and Tour & Travel segments.Marketing Efforts: Directed marketing efforts that generated $75K in new business revenue.Strategic Partnerships and Campaigns:*Established and maintained strategic partnerships with external partners and stakeholders to enhance destination and hotel promotion.*Launched innovative social media and travel campaigns to drive incremental revenue during distressed periods.*Collaborated with DMO on booth co-ops, bid and sales lead information, and sales missions.*Organized and participated in trade shows, travel fairs, FAM trips, and delivered step-on welcome speeches.Digital and Content Management:*Managed SEO web content for the hotel’s website to enhance online visibility and drive bookings.

With over 13 years of experience in operations, sales and training, Pike Hospitality has the capabilities and know-how to deliver strategic planning, operational analysis, marketing solutions and mentoring for tactical sales growth and increase valuation of hospitality assets through:*Operational Evaluation – thoroughly reviewed key hotel performance indicators, interview management and supervisory personnel and interact with hotel associates to determine the overall “health” of the hospitality asset*Sales and Marketing Evaluation – reviewed all components of the property’s sales and marketing efforts, including e-commerce and revenue management *Quality Audit Evaluation – provided insight into what needs to be accomplished to ensure the property receives increased QA scores*Ongoing Operational and Sales Consulting – provided routine and ongoing oversight of Operations, Sales and Marketing, Guest Service and Revenue Management on a schedule that is convenient and affordable.

Arlington, Tx, Us

Developed a business plan to direct B2B sales in securing and transitioning third-party management contracts through ground-up developments, take-overs and acquisitions while managing and building strong client relationships with various ownership groups, brokers, financial institutions, private equity firms, developers and high net-worth individuals. *Secured 6 new development projects totaling $145MM and 3 new ownership groups totaling $1.6MM*Marketed and positioned DHC as the leader in hotel management services through networking events, professional organization memberships, community engagement activities, industry trade shows and events*Reviewed and analyzed commercial real estate trends, occupancy and financial reports to make recommendations on new hotel development, take-overs, acquisitions and in generating clients’ proformas and IRR estimations*Managed and coordinated industry trade shows and events with heavy traveling

Windsor, Berkshire, Gb

Directed all sales efforts through development of a sales and marketing plan and management of the sales budget. Recruited, trained and developed sales teams responsible for initiating aggressive business growth through outside B2B activities; lead generation; travel shows; account management and client referrals. Established strategic partnerships with external partners and stakeholders. Increased sales revenues by $1.3M and hotel's competitive market positioning through:*Negotiated all local and national rate agreements and group housing contracts*Built long-lasting relationships with potential and current clients, from C-Level to business travelers*Managed web content and search engine optimization and all social marketing and social media outlets for the hotel*Facilitated business reviews and presentations with corporate stakeholders*Trained and provided onboarding of new salespeople*Created and facilitated training modules; project managing tactical sales projects and acting SME on IT, Revenue and Property Management Systems*Conducted FAM trips as well as facilitated welcoming speeches to groups*Built brand recognition through creative marketing, promotional and cross-selling efforts*Represented and promoted IHG at all industry, trade, consumer and travel shows