A brand building agency created to help clients grow revenue through improved strategy, creativity, and design thinking. I identify and research insights, interpret data, discover business opportunities, and generate new projects and collaborations. Clients include FreshBooks, Unilever, MoMA, SFMoMA, Cooper Union, Cervelo, Graphic Designers of Canada, Ferrari, and IKEA.

Participate in the strategic planning, positioning, and program development process; Lectured on City Branding, Scenario Planning, and Ethics in Design.

Our team seeks to reshape the perception of Canadian creativity, infusing it with a fresh narrative that captures the core of Canadian design brilliance. Our aim is to establish an inclusive and diverse archive, while honoring the historical and cultural significance of design within the Canadian context. - I founded the national design archive, and have maintained its growth and relevance. - The collection has Inspired multiple publications like The Art of Clairtone, the… Show more Our team seeks to reshape the perception of Canadian creativity, infusing it with a fresh narrative that captures the core of Canadian design brilliance. Our aim is to establish an inclusive and diverse archive, while honoring the historical and cultural significance of design within the Canadian context. - I founded the national design archive, and have maintained its growth and relevance. - The collection has Inspired multiple publications like The Art of Clairtone, the documentary, Design Canada, and many other projects and design collections including The Montreal Museum of Fine Arts museum, and is an inclusive and effective platform for collaboration and connection. Show less

MA Course designer and professor - guided research on contemporary practice to understand what is driving growth and opportunity. I created new courses for students to explore new ways to push their industry forward, to understand how innovation is stimulated in the marketplace, and how applying design and brand thinking will help them succeed in a rapidly changing society.

Part of the Harbourfront Centre Design Advisory Board > built to support the growth of their design incubator I help to secure new funding, drive recruitment and articulate the Harbourfront Centre brand.

Guided the development and growth of the brand, advise on business strategy, and contribute content.

Worked with the IDEA Design Program to build their reputation, and strengthen the brand and strategic planning for the West Coast's top graphic design school.

This innovative agency fused art, think tank insights, and design studio ingenuity to push design thinking boundaries in Canada. We explore the dynamic interplay between art and design, fostering novel concepts and sparking fresh perspectives through events, exhibits, and new products. With a fervent mission, we explored paths of innovation by intertwining artistic expression with design, aspiring to inspire and advance creativity.

At IDS, recognized as Canada's largest design event, my contributions were instrumental. I innovated by devising novel business development and sponsorship products, resulting in consistent funding and expanded opportunities for clients to engage with the event. I introduced fresh event programming that significantly boosted attendance. Pioneering the event's first digital and marketing plans, I generated new revenue streams and elevated the event's narrative. Additionally, I led the creative… Show more At IDS, recognized as Canada's largest design event, my contributions were instrumental. I innovated by devising novel business development and sponsorship products, resulting in consistent funding and expanded opportunities for clients to engage with the event. I introduced fresh event programming that significantly boosted attendance. Pioneering the event's first digital and marketing plans, I generated new revenue streams and elevated the event's narrative. Additionally, I led the creative direction for a revitalized brand identity, effectively reshaping the company's image. In total, my efforts contributed an impressive $1 million to the organization's bottom line. Show less

Crafted curriculum content and delivered comprehensive instruction across strategy and brand design courses. Provided mentorship and guidance to fourth-year undergraduate students throughout their year-long capstone projects.Key Accomplishments:Collaborated in the creation of various think tanks, guest lecture series, prestigious awards, and impactful conferences, significantly elevating the program's reputation, financial growth, industry partnerships, and contemporary… Show more Crafted curriculum content and delivered comprehensive instruction across strategy and brand design courses. Provided mentorship and guidance to fourth-year undergraduate students throughout their year-long capstone projects.Key Accomplishments:Collaborated in the creation of various think tanks, guest lecture series, prestigious awards, and impactful conferences, significantly elevating the program's reputation, financial growth, industry partnerships, and contemporary significance.Established the OCAD Press and Brief publication, enriching the institution's offerings by introducing a publishing facet and amplifying the platform for student research and insights.Teamed up with senior leadership to articulate and communicate the brand's trajectory, ensuring seamless alignment and support across departmental endeavours. Show less

I led a comprehensive research initiative for Shoppers Drug Mart Pharmacy Group aimed at enhancing various aspects of the brand's offerings. Focusing on the intersection of user experience and customer satisfaction, I delved into the intricacies of loyalty programs, incentives, and desires. By employing a multifaceted approach, I meticulously examined the effectiveness of existing initiatives while identifying opportunities for improvement. Through an in-depth exploration of user behavior and… Show more I led a comprehensive research initiative for Shoppers Drug Mart Pharmacy Group aimed at enhancing various aspects of the brand's offerings. Focusing on the intersection of user experience and customer satisfaction, I delved into the intricacies of loyalty programs, incentives, and desires. By employing a multifaceted approach, I meticulously examined the effectiveness of existing initiatives while identifying opportunities for improvement. Through an in-depth exploration of user behavior and preferences, I informed strategic decisions to optimize the overall customer journey. Additionally, I conducted extensive design research, leveraging both qualitative and quantitative methodologies to derive actionable insights. This role allowed me to contribute to the refinement of the brand's strategies, ensuring alignment with evolving market dynamics and user expectations. My contributions played a pivotal role in shaping the brand's customer-centric approach and fostering innovation within the organization. Show less

Initiated and instructed the inaugural and subsequent iterations of the annual design awareness initiative, "Designers in the Classroom." This program pioneers design education within elementary schools, fostering creative learning experiences for young students.

Specialized in design research, scenario planning, strategy, pitch and brand design.- Part of a team that brought human-centred design research and design thinking to the agency.- Worked with two global campaigns and brand experiences; Citibank’s ‘Living Richly’ and General Electric’s ‘Ecomagination’, early examples of incorporating positivity and environmental sustainability with brand and marketing campaigns.

Developed creative briefs and designed concepts, prototypes, and final designs for Comme des Garçons (Packaging), Alessi (Packaging), and Magis (Furniture), and coordinated exhibits in London, Milan and Berlin.

Created prototypes and final designs for major clients, including Prada (Retail Space), SFMoMA (exhibit design), Yahoo (Fashion), Umbra (household goods), Hilfiger (Packaging), and Pure Design (Furniture).