Travis Falstad

Travis Falstad Email and Phone Number

Chief Technology Officer and Head of Product @ Mixta Re
Los Angeles, CA, US
Travis Falstad's Location
Los Angeles, California, United States, United States
Travis Falstad's Contact Details

Travis Falstad personal email

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About Travis Falstad

The year I began my career in the music industry, our entire business model was disrupted by file sharing. This taught me that in order to ensure growth, I needed to constantly innovate. In my first ten years, moving from the music industry to AAA gaming, I observed and learned how the best in those industries reinvented and disrupted their business models. Starting in marketing, my roles expanded to encompass product development, go-to-market strategies, branding, PR, and comprehensive business strategy. The acceleration of technological capabilities has underscored the importance of interdisciplinary expertise, a strength I leverage to build and scale products. I have fifteen years of product management experience, including almost a decade in leadership roles. I have direct experience creating AI strategies with global firms including Accenture and Pearson and I most recently spent five years as part of the core team to build the XR industry’s leading learning platform from the ground up. This led to acquisition by Cornerstone OnDemand and now supports 125M users. Some career highlights include:• Leading product innovation efforts, incubating products that ultimately scaled to millions of users and hundreds of millions in revenue. • For the past three years, my product efforts have been focused on generative AI and how to strategically place bets that will redefine the HRTech and EdTech categories.• I have hired, trained, and led product teams of 60+ both in-person and remote, with team members across 4 continents.When I’m not innovating, you can find me getting away from the keyboard by practicing yoga, gardening, or running.

Travis Falstad's Current Company Details
Mixta Re

Mixta Re

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Chief Technology Officer and Head of Product
Los Angeles, CA, US
Travis Falstad Work Experience Details
  • Mixta Re
    Chief Technology Officer And Head Of Product
    Mixta Re
    Los Angeles, Ca, Us
  • Talespin
    Vp Of Product, Learning Experience Design
    Talespin Jul 2019 - Mar 2024
    Culver City, Ca, Us
    Owned product design, learning, and content innovation functions, to accelerate this SaaS XR learning platform through acquisition by Cornerstone OnDemand.• Hired, managed, and mentored a global team of 30 to design and build conversational authoring platform and content player, including generative AI features.• Built a Generative AI-enabled customer onboarding tool to automate 99% of authoring tool training (from 15 days to 15 minutes).• Spearheaded design and production of over 200 learning modules for topics ranging from HVAC Repair to Building Trust and Change Management for clients including Meta, Amazon, and Accenture.• Developed a Generative AI-driven skills ontology and visual language to map skills to roles, companies, and training content, increasing learners’ module completion rate by 45%.
  • California Polytechnic State University
    Adjunct Professor
    California Polytechnic State University Jul 2019 - Dec 2022
    San Luis Obispo, Ca, Us
    Created and taught a course on Spatial Computing & Design. Over my tenure I helped 150 architecture students to complete a VR-ready 3D immersive portfolio piece by the end of the semester.
  • Relaycars
    Xr Director Product Management
    Relaycars Nov 2016 - Jun 2019
    Rancho Dominguez, California, Us
    I built and managed the product team at RelayCars to create a set of pioneering AR/VR automotive applications, growing our user base to over 1M users (nearly 10% of the VR market at the time) for our D2C client, and 3 major OEMs as B2B clients.
  • Uncanny Ridge
    Chief Product Officer
    Uncanny Ridge Oct 2014 - Jun 2019
    Los Angeles, California, Us
    Led product management as fractional CPO to 25+ clients including Siemens, UCLA Health and Red Bull and provided innovation consulting.• Launched a D2C VR application to empower consumers to research over 600 makes and models from home, leading to over 1M installs in the first year (10% of the VR market at the time).• Built a VR application for Siemens Healthineers to reduce patient anxiety associated with MRI procedures, deploying to five hospitals and increasing successful patient outcomes by 30%. • Spearheaded user interviews, roadmap planning, engineering management, and production planning for Trevanna Tracks, gaining industry-wide adoption by market leaders including Apple, EA, and HBO.
  • New York Film Academy
    Instructor
    New York Film Academy May 2016 - Dec 2018
    New York, Ny, Us
    Taught courses on marketing, game economics, and business for Game Development Program.
  • Backcode
    Vice President Of Product Development
    Backcode Aug 2014 - Apr 2016
    Los Angeles, Ca, Us
    Developed Serious games for Fortune 500 and government clients. Managed process from bid through delivery.
  • Creative Technologies Inc
    Director Of Product Management
    Creative Technologies Inc Sep 2010 - Aug 2014
    Led delivery of learning applications for a defense contractor, working directly with multiple branches of the armed forces.• Created an IARPA-sponsored 0-1 learning product that resulted in 400% improved retention over classroom, adopted by over a dozen federal agencies.• Hired, trained, and led product teams of 60+, including people managers.• Developed 15+ new training concepts to innovate and modernize fighter pilot training withstakeholders at Boeing and the U.S. Air Force that were vetted, tested, and adopted into the program.• Produced a training product to reduce friendly fire incidents for the U.S. Army Fires Center ofExcellence, resulting in command review and approval for deployment to active regions.
  • Electronic Arts
    Director Of Product Marketing
    Electronic Arts Sep 2008 - Sep 2009
    Redwood City, Ca, Us
    Owned marketing, PR, and customer service for a slate of 4 social gaming titles.• Created launch marketing programs with launch partners Google and Meta / Facebook, growing base 2X within one year.• Created new SOP for customer service responses and agent product knowledge, decreasing response time and increasing customer retention by over 50% m/m.• Optimized in-game tutorial options by running A/B tests, resulting in a 25% increase in user onboarding completions.
  • Hot Topic
    Marketing Manager
    Hot Topic Sep 2006 - May 2008
    City Of Industry, Ca, Us
    Supervised Internet marketing team to grow revenue 250% over one year.
  • House Of Blues
    Marketing Manager
    House Of Blues Jun 2003 - Sep 2006
    Los Angeles, California, Us
    Spearheaded adoption of new online marketing strategies, identified effective online promotional partners, launched new eCommerce ticketing platform.
  • Noize Pollution
    Marketing Director
    Noize Pollution Nov 2000 - Jun 2003
    Managed online marketing programs for artists including Rob Zombie, Linkin Park, and Tom Petty.
  • Artistdirect
    Marketing Manager
    Artistdirect May 1999 - Nov 2000
    Us
    Helped establish ARTISTdirect as a destination for over 10 million music fans.

Travis Falstad Skills

Social Media Marketing Integrated Marketing Digital Marketing Marketing Online Marketing Crm Social Media Online Advertising Email Marketing Social Networking Digital Media User Experience Marketing Strategy Management E Commerce Digital Strategy Seo Blogging Web Analytics Business Development Entrepreneurship Advertising Content Management Mobile Marketing Entertainment Facebook Content Strategy Brand Development Strategic Partnerships Strategy Creative Direction Google Analytics Leadership Ppc Brand Management Google Adwords Product Marketing Marketing Communications Analytics Financial Modeling Strategic Planning Product Management Public Speaking Cross Functional Team Leadership Virtual Reality Augmented Reality Project Management New Media Sem Affiliate Marketing Direct Marketing Ios Development

Travis Falstad Education Details

  • Loyola Marymount University
    Loyola Marymount University
    Entrepreneurship/Entrepreneurial Studies
  • The University Of Kansas
    The University Of Kansas
    Journalism

Frequently Asked Questions about Travis Falstad

What company does Travis Falstad work for?

Travis Falstad works for Mixta Re

What is Travis Falstad's role at the current company?

Travis Falstad's current role is Chief Technology Officer and Head of Product.

What is Travis Falstad's email address?

Travis Falstad's email address is tr****@****yfa.edu

What is Travis Falstad's direct phone number?

Travis Falstad's direct phone number is +162630*****

What schools did Travis Falstad attend?

Travis Falstad attended Loyola Marymount University, The University Of Kansas.

What are some of Travis Falstad's interests?

Travis Falstad has interest in Education.

What skills is Travis Falstad known for?

Travis Falstad has skills like Social Media Marketing, Integrated Marketing, Digital Marketing, Marketing, Online Marketing, Crm, Social Media, Online Advertising, Email Marketing, Social Networking, Digital Media, User Experience.

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