Tom Farris is a Marketing Analytics specialist using his technical skills along with his business background to work in the Data Sciences discipline. Having direct experience with A/B testing, short and long term forecast cycles, and Market Intelligence. Partnering with many teams at time to stitch together data and key objectives to derive and find insights to enable data driven decisions. He has over 15 years of experience in hands on data environments to drive informed decision making. Expertise in combining data with qualitative research to provide well rounded insights that inform strategy or leverage a market opportunity. Strong background in Gaming, Analysis, and Consumer Products with direct practice in; Market Drivers, Market Forecasting, Database Marketing, Campaign Planning and Execution, ROI Measurement, Data Integration, Consumer Behavior Analysis (Quant/Qual), and Rhythm of the Business Reporting.
Listed skills include Business Intelligence, Analytics, Crm, Data Analysis, and 26 others.