Co-founded and serve as the lead consultant for 501SEM, an organization that provides search engine optimization & search engine marketing services for professional associations and non-profit organizations. In this role, my responsibilities include: • Full strategy assessment for clients on SEO, SEM, and other digital channels• Execution of full-scale SEO and SEM efforts• Provide consultation on emerging digital technology, like marketing automation, CMS platforms, and AI• Lead client management and engagement initiatives• Develop new business pipelines and inbound lead strategy for organization

Serve as the Lead Consultant, specializing in digital channels that impact campground and RV park bookings significantly. I work with campground owners, investors, and operators to develop a full-digital strategy that will result in increased bookings, patron satisfaction, and enhanced reputation. Some of my tasks include:• Full strategy assessment for clients on SEO, SEM, and other digital channels• Provide consultation on emerging digital technology, like marketing automation, CMS platforms, and AI• Lead client management and engagement initiatives• Develop new business pipelines and inbound lead strategy for organization

Serve as a consultant for Ricochet & their clients on multiple areas of association marketing, including HubSpot, Email Marketing, SEO, SEM, and Web Development.

Served as marketing head for organization, leading a team of 7 marketers and creatives on a broad array of marketing initiatives for Beacon Funding Corporation and its affiliated organizations, including: ECS Financial Services, EquipUsed, EmbroideryDesigns.com, and Liventus. Past projects included:• Creating marketing reporting in Tableau to track the organization’s key marketing goals of growing the organization’s database, increasing marketing activity, improving the efficiency of marketing efforts, and increasing leads, opportunities, and inbound traffic.• Optimizing organization’s eCommerce SEM strategy, utilizing remarketing, shopping add, CPC, Enhanced CPC, and CPA strategies in Google Ads and Microsoft Ads.• Revitalizing organization’s trade show marketing, focused on interacting with potential attendees through entire lifecycle before trade show through the prospect nurturing process.• Assessing and improve email marketing strategy to nurture prospects, leads, and customers throughout their buyer’s journey to create lifelong brand advocates.

As a Brand Category Manager at the American Academy of Dermatology, I was responsible for leading marketing and growth initiatives for the organization's Practice Management category. These products included software applications, digital modules, books, and webinars. Product focuses ranged from medical coding and billing essentials to how aspirant dermatologists can start their practice. The marketing plans developed for each product within the category utilized a robust array of channels, including digital, social, direct, and partner marketing.• Piloted marketing channels to determine efficacy, including new social media frontiers and outbound calling.• Conducted a review of the practice management offerings and determining the best strategic plans for the products going forward.• Developed the pricing models and structures for new products in the pipeline.• Created yearly IMC plans for the Coding, Practice Management Essentials, and Coding Webinar products.• Provided ongoing reporting and analysis on product sales to determine how the category's products are performing against forecast.

As a Product Marketing Manager at the American Bar Association’s Business Law Section, I was the lead for the entity’s meeting, event, webinar, book, and membership marketing. I developed multi-channel strategies (digital and direct), managed a team of integrated marketers, and liaised to multiple committees of member leaders within the section. Some of my key accomplishments in this role included:• Increased year-over-year Spring Meeting attendance by 16.5%, a nearly $200k increase in revenue.• Led the re-branding of entity meetings, which received critical acclaim from numerous stakeholders, both members and staff.• On an interim basis, recruited and retained members in a Section with nearly 50,000 members at higher rates than similar peers within the organization.• Provided foundational assistance to the revamped digital publication, Business Law Today, the entities flagship publication.• Worked closely with membership and staff leadership to develop the entity’s marketing committee.

While serving in this role, I was responsible for developing and implement marketing/communication strategies to aid in the retention of association’s members. I coordinated and executed direct mail initiatives, determining the most effective mediums for communicating with membership base. I was at the forefront of leveraging emerging technologies to deliver valuable incentives to cultivate engagement. I also wrote and helped develop value propositions for membership marketing. Some of my responsibilities and accomplishments included:• Led marketing efforts on invoices, a campaign generating $60M annually.• Directed drop prevention campaigns, generating nearly $2.5M in revenue.• Managed retention marketing campaigns with a budget of nearly $200,000.• Created and managed digital programming, cultivating 50,000+ engagements.• Piloted marketing automation platform Eloqua, reaching 400,000 members.

Worked with university marketing team to drive engagement with current students, market to prospective students, and position brand as a leader among industry peers. My tasks included:• Project managing the redesign and content strategy of the university's blog.• Auditing marketing touch points throughout the new student admissions process.• Managing distribution of e-mails and collateral to current students about continuing education.• Aiding university's social media efforts, particularly on LinkedIn.• Creating content for blog/social media and edit copy.

Assisted organization by fulfilling duties in Group Sales, Marketing, Operations, and Community Relations.

Participated in a broad-based internship where I focused on marketing and promoting the organization’s brand while enhancing fan experience.