Tom Felgar Email & Phone Number

St. Charles, IL, US

Greater Chicago Area

• Co-founded and serve as the lead consultant for 501SEM, an organization that provides search engine optimization & search engine marketing services for professional associations and non-profit organizations. In this.
• Full strategy assessment for clients on SEO, SEM, and other digital channels
• Execution of full-scale SEO and SEM efforts
• Provide consultation on emerging digital technology, like marketing automation, CMS platforms, and AI
• Lead client management and engagement initiatives
• Develop new business pipelines and inbound lead strategy for organization

St Charles, Illinois, United States

• Serve as the Lead Consultant, specializing in digital channels that impact campground and RV park bookings significantly. I work with campground owners, investors, and operators to develop a full-digital strategy that.
• Full strategy assessment for clients on SEO, SEM, and other digital channels
• Provide consultation on emerging digital technology, like marketing automation, CMS platforms, and AI
• Lead client management and engagement initiatives
• Develop new business pipelines and inbound lead strategy for organization

Miami Beach, Florida, United States

Serve as a consultant for Ricochet & their clients on multiple areas of association marketing, including HubSpot, Email Marketing, SEO, SEM, and Web Development.

Greater Chicago Area

• Served as marketing head for organization, leading a team of 7 marketers and creatives on a broad array of marketing initiatives for Beacon Funding Corporation and its affiliated organizations, including: ECS Financial.
• Creating marketing reporting in Tableau to track the organization’s key marketing goals of growing the organization’s database, increasing marketing activity, improving the efficiency of marketing efforts, and.
• Optimizing organization’s eCommerce SEM strategy, utilizing remarketing, shopping add, CPC, Enhanced CPC, and CPA strategies in Google Ads and Microsoft Ads.
• Revitalizing organization’s trade show marketing, focused on interacting with potential attendees through entire lifecycle before trade show through the prospect nurturing process.
• Assessing and improve email marketing strategy to nurture prospects, leads, and customers throughout their buyer’s journey to create lifelong brand advocates.

Greater Chicago Area

• As a Brand Category Manager at the American Academy of Dermatology, I was responsible for leading marketing and growth initiatives for the organization's Practice Management category. These products included software.
• Piloted marketing channels to determine efficacy, including new social media frontiers and outbound calling.
• Conducted a review of the practice management offerings and determining the best strategic plans for the products going forward.
• Developed the pricing models and structures for new products in the pipeline.
• Created yearly IMC plans for the Coding, Practice Management Essentials, and Coding Webinar products.
• Provided ongoing reporting and analysis on product sales to determine how the category's products are performing against forecast.

Chicago, Illinois

• As a Product Marketing Manager at the American Bar Association’s Business Law Section, I was the lead for the entity’s meeting, event, webinar, book, and membership marketing. I developed multi-channel strategies.
• Increased year-over-year Spring Meeting attendance by 16.5%, a nearly $200k increase in revenue.
• Led the re-branding of entity meetings, which received critical acclaim from numerous stakeholders, both members and staff.
• On an interim basis, recruited and retained members in a Section with nearly 50,000 members at higher rates than similar peers within the organization.
• Provided foundational assistance to the revamped digital publication, Business Law Today, the entities flagship publication.
• Worked closely with membership and staff leadership to develop the entity’s marketing committee.

Chicago, Illinois

• While serving in this role, I was responsible for developing and implement marketing/communication strategies to aid in the retention of association’s members. I coordinated and executed direct mail initiatives.
• Led marketing efforts on invoices, a campaign generating $60M annually.
• Directed drop prevention campaigns, generating nearly $2.5M in revenue.
• Managed retention marketing campaigns with a budget of nearly $200,000.
• Created and managed digital programming, cultivating 50,000+ engagements.
• Piloted marketing automation platform Eloqua, reaching 400,000 members.

Greater Chicago Area

• Worked with university marketing team to drive engagement with current students, market to prospective students, and position brand as a leader among industry peers. My tasks included:
• Project managing the redesign and content strategy of the university's blog.
• Auditing marketing touch points throughout the new student admissions process.
• Managing distribution of e-mails and collateral to current students about continuing education.
• Aiding university's social media efforts, particularly on LinkedIn.
• Creating content for blog/social media and edit copy.

Greater Chicago Area

Memphis, TN

Assisted organization by fulfilling duties in Group Sales, Marketing, Operations, and Community Relations.

Burlington, IA

Participated in a broad-based internship where I focused on marketing and promoting the organization’s brand while enhancing fan experience.

Master Of Business Administration (M.B.A.), Management, 3.58/4.0

Recipient of Krannert Weekend MBA Academic Scholarship

Master Of Science - Ms, Communications, 4.0/4.0

Bachelor Of Arts - Ba, Communication Studies

Recipient of UI Academic Success Scholarship