Michael Padilla Email & Phone Number

Houston, Texas, United States

Established and spearheaded Kungarna, a North American premier esports and entertainment brand, amassing a dedicated following of millions gamers and generating billions of views. Under my leadership since 2016, Kungarna clinched championship titles across various games like Fortnite, Apex Legends, and World of Warcraft, boasting significant winnings and representation at major tournaments, including the Fortnite World Cup. In 2024 I led our expansion into Web3 partnering with blockchain and crypto power house ApeCoin to rebrand Kungarna into Swamp Gaming.Esports Excellence: Recruited, nurtured, and managed professional players, resulting in top-ranked performances in various esports and championship victories.Talent & Content Development: Built a robust content management program overseeing hundreds of creators, amassing billions of views monthly, and generating seven-figure revenues. Managed renowned gaming personalities, ensuring top-tier content across platforms like YouTube, Twitch, and social media.Branding & Outreach: Oversaw the brand's global direction, PR efforts, and audience-development strategies. Forged successful partnerships with elite gaming brands and publishers such as EA Games, Epic Games, FaZe Clan, HyperX, and more.Commercial Success: Orchestrated profitable collaborations with leading gaming companies, including GFuel, Twitch, and YouTube, resulting in consistent revenue growth and brand enhancement.Branding, Marketing & Community Engagement: Drove Kungarna’s global brand direction and marketing efforts, leading to an expanded digital presence and brand recognition. Pioneered audience-development strategies that fostered a thriving of 500,000 active users monthly, reinforcing Kungarna’s position as a top-tier esports brand in North America.

BFC is a leading provider of gaming tournaments and events, renowned for hosting some of the largest gaming events in history. With a global reach and a track record of having 100,000 concurrent live viewers, BFC consistently entertains gamers worldwide. Our events have featured some of the biggest streaming and professional gaming stars, setting new standards in the third-party tournament provider industry. We take pride in our innovative model, achieving an impressive 20.4 viewers per dollar spent, a substantial improvement compared to the industry standard of 0.5 viewers per dollar.-Steered BFC's expansion, guiding team evolution, refining recruitment strategies, orchestrating negotiations, and supervising critical operational facetsForged relationships with prominent figures and entities, amplifying brand visibility and engagement (Clix, Epic Games, Hal, EA Games, Tenz, & more)-Executed an all-encompassing social media blueprint for BFC, spanning platforms such as YouTube, Twitter, Instagram, Discord, and more-Led BFC’s sales team in forging partnerships and sponsorships, driving revenue targets through innovative proposals, upholding partnership standards, and spearheading the development to boost brand presence within the esports community-Directed and led hundreds of live events with up to 100,000 concurrent viewers, consistently captivating a global audience of gamers from major gaming titles such as Fortnite, Apex Legends, Valorant, and moreAchieved a 20.4 Viewer-to-Dollar ratio, outperforming industry giants and notable events like the $30M Fortnite World Cup-Pioneered innovative event models, setting unprecedented standards in the third-party tournament industry

Crafted a unique brand identity and efficiently oversaw full-time growth and social media operations, including the creation of marketing materials and the development of NFT art.Led the strategic Go-To-Market campaign for the sale of 10,000 NFTs in July 2022, resulting in an impressive revenue of $2.5 million.Managed collaborations and public affairs initiatives on a global scale, ensuring seamless interactions with partners across different time zones.Championed post-drop marketing efforts, achieving the generation of 2,218 ETH (approximately $3.65 million) in secondary sales on the OpenSea marketplace during my tenure.

At BAPESCLAN, I developed and executed the go to market strategy launching two successful collections of 12,500 NFTs. During my tenure I managed all social media pages and web3 partnerships.

For 8 years I created content on several social media platforms accumulating combined over 500 million views and 3 million followers. My content consisted of commentary, gaming, vlogging, and podcasting.