www.six60partners.com

Marketing consulting agency designed to help emerging and mid-sized brands reach their full potential. We leverage experience gained in working with some of the most iconic brands on the shelves today to help the next generation of billion dollar market innovators. We provide a broad range of expertise including Brand positioning and strategy, visual ID development, content builds & production, advertising plans, and local market activation. We are a lean team that understands the flexibility and multi-tasking mentality needed to be successful in the early stages of a company.www.brandandarrow.com Clients include:Beverage/CPGTechnologyLifestyle Fitness

UNREAL Brands is a start-up venture in the Boston area looking to redefine the snack foods industry through healthier on-the-go options. I was brought in to help create the consumer connections strategy for the target millennial consumer. this was to include strategic brand development (above and below the line), influencer strategy (personalities, properties, and B2B), digital/social media engagement, national field team activation, and agency management.

Lead Sports & Entertainment Strategy for Coca-Cola Still Beverages (vitaminwater, smartwater, FUZE)Develop, Concept, Execute Brand PlansManage Partnership DealsSecure Property DealsDevelop Activation Plans Ensure Brand IntegrationManage Dept Budget

manage dept responsible for professional athlete partnerships, the ncaa partnership, and major league baseball. managment responsibilities to include, but not limited to campaign development (traditional media, pr, grassroots, digital, events), field management, and national retail execution.

Oversaw brand strategy and execution for all glaceau brands (vitaminwater, smartwater, vitaminenergy, powered). Responsible for $6M Marketing budget for the division. Core management responsibilities included sampling, media, PR, athletes, retail marketing, and events. Managed all field management personnel within the territory (~18-20 individuals).

Lead marketing efforts surrounding initial product launch in DC, MD, VA, and Western PA territories. Responsible for all regional marketing efforts designed to further the RedBull brand image within the surrounding landscape. Lead conceptualization, planning, and execution of partnerships against: Core Action Sports, Mainstream Sports, and Lifestyle initiatives. Served as market liaison and key decision maker for all media (TV & radio) activations (annual budget of ~$4.5M). Served as Head Supervisor to all Marketing Division employees within local territory (20+ individuals).