🌍 International Coordination: Leading marketing projects targeting European and American markets, in collaboration with our local teams and distributors, to enhance the international presence of a French SME.🚀 Lead Generation: Developing lead generation strategies based on in-depth KPI analysis and continuous optimization of acquisition channels (SEO, SEA, Social Media). In 2024, we achieved a +17% increase in leads compared to 2023!🤝 Management of Service Providers: Overseeing local and international partners (web agencies, translators, graphic designers) to ensure consistency and performance in our campaigns.💼 Collaboration with Sales Teams: Working closely with the sales team to identify new growth levers and align marketing actions with sales objectives.📊 Data Management & CRM: Implementing a new CRM, cleaning the database, and connecting forms for optimal lead management.📈 KPI Monitoring: Continuously evaluating performance to refine our strategies and maximize the impact of our marketing efforts in each market.🤖 Innovation: Daily use of AI to optimize workflows and enhance the efficiency of marketing actions.👥 Team Leadership: Supervising an apprentice in Social Media and facilitating meetings with the sales team.🌟 Societal Contribution: My work contributes to calming traffic in urban areas around the world. Through Elan Cité's educational speed radars, we help reduce drivers' speeds, promoting better safety for all road users.🔗 Interested in learning more or discussing digital strategy and international development? Feel free to send me a message! 😊