Tom Foreman Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago

US agency lead tasked to elevate the quality and quantity of creative ideas based on the strategic framework of Starcom clients. Furthermore, get upstream with clients to deliver bigger ideas that can be paid off through content and media. Using insights and resources around the market place, I strive to identify and capitalize on new forms of media to interact with people.Working experience across all kinds of backgrounds and brands such as Kraft Heinz, Kellogg's, Best Buy, ESPN, Dropbox, EA Games, Lionsgate, Beam Suntory, Airbnb, Chick-fil-A, Mars Wrigley, All-State, Samsung, The North Face, Wingstop, Vista Print, Red Bull and many more.

Greater Chicago Area

Strategy lead on Kraft Heinz Lunchables brands

Greater Chicago Area

• Lead strategic planning for awareness, trial, penetration and buy rate campaigns• Communicate campaign goals, timing and tactics with buying teams• Point person for multiple client and creative teams on all media planning communication• Provide clients with recommendations and POVs on full year plan creations and optimizations• US National and Local Planning for Broadcast, Digital, Programmatic, Social, Search, Print

Greater Chicago Area

• Implemented creative thinking, brainstorming and idea building process across agency• Led ideation sessions and idea development for over 30 brands across agency and new business• Concept, build, and present ideas to client teams and brand managers• Worked with planning and buying teams to implement innovation across plans• Responsible for keeping teams up to date on advertising trends and industry best practices• Innovative media design for Broadcast, Digital, Social, Search, Print, Content Partnerships

Greater Chicago Area

• Day to day contact for client and creative teams on all planning development for multiple brands• Led and created all RFP, campaign brief, timing, and programmatic targeting documents• Presented strategies and tactics to all internal buying teams• Managed internal and external deadlines, deliverables and billing• US National Planning for Broadcast, Digital, Programmatic, Social, Search, Print

Greater Chicago Area

• Reviewed RFPs, negotiated plans and implemented digital buys across multiple brands• Created and presented consideration sets, mid campaign and post campaign reports to client teams• Preformed campaign optimizations and pacing based on campaign goals and initiatives• Worked with planning teams to ensure all campaign objectives were met• US National Digital Media Buyer

Eagan, Mn

•Impacted sales goals though generation of qualified appointments for sales teams by placing 40 outbound calls to prospects daily.•Managed top earning sales consultants•Helped establish a new markets in Canada•Demonstrated leadership through peer coaching, new hire training and mentoring.•Preformed pilot programs for new marketing efforts/campaigns

•Assist sales consultants to drive revenue by contacting clients to assess need(s), promote special sales programs, and subscription renewals.•Conduct research on prospective and existing clients•Maintain a working knowledge of company products, special sales programs and marketing efforts within the sales division•Generated over $1 Million in sales within an eight month period

• Organize promotional activities and events in the Lincoln, NE area.• Executed promotions at the Nebraska State Fair, local events and local bars• Targeted customers between the ages of 19-29 to encourage lottery participation

Bachelor Of Science - Bs, Marketing

Activities and Societies: Sigma Alpha Epsilon Fraternity: -Director of Risk Management -Recruitment Director -Judicial Board -Intramural.

Executive Marketing Accreditation, Marketing

Course focused on the MBA level marketing lessons needed to become a successful brand marketing manager.

Bs, Marketing

Activities and Societies: Macquarie University Rugby ClubStudy Abroad Program