I have had several commercial roles and was always hands-on, aimed at driving commercial growth & growing through partnerships. Networking, building relationships, setting up business from zero to hero. Responsible for (new) business development, strategic partnerships and managing key accounts. I did this through close collaboration and working together with all departments and partners. I have also been responsible for organizing (commercial) events & taking care of (after) sales requests on a management level. Key Achievements: attracting large events to key cities, several product launches, building succesful B2B/retail channels and a profitable bike retailer network throughout The Netherlands and the rest of Europe. Negotiated key partnerships with companies such as Samsung, Zara, Scotch&Soda, Marie-Stella-Maris, Hellorider and Lease a Bike. Just to name a few!